Reporter Blog Want To Be Alibaba In The Real Estate Industry, How Long Does Green Land Have To Go?

What is the feasibility of Greenland's next step to realize data business through financial technology in China? On the digital road, there are more and more enterprises learning from Alibaba model, among which Alibaba partner system is also one of the contents that many enterprises refer to when building business partner platform. It is understood that in addition to the previous part of the follow-up IPO, the partnership mechanism and external investors will be carried out simultaneously. Greenland finance will have an employee stock ownership plan, with some direct investment and some indirect investment. Among them, direct investment (ESOP) is a small part, accounting for 30%, which is to maintain stability; the proportion of partner equity accounts for 70%. Compared with the top-level structure of Greenland Group, it is obvious that after seven years, the employee stock ownership plan of Greenland finance is more reasonable.

"The development of financial technology business requires continuous investment, which is not a problem for trillions of enterprises." Geng Jing, CEO of Greenland Group and chairman of Greenland finance, said that the purpose of setting up the platform is to introduce partnership teams, not to spend money. The key is to cultivate industrial ecology and business restructuring by relying on talent teams. The characteristic of financial companies is that they can raise funds. They do not rely entirely on the self owned capital of Greenland finance, but through fundraising and socialization. From 2014 to today, Greenland finance has greatly improved its management ability, investment ability and fund-raising ability. The completion of IPO is also fundraising for enterprises.

Due to the property of the real estate industry, the market has a view on green space, which is "no money". Greenfield thinks this is prejudice. The annual operating cash inflow of Greenland Group exceeds 600 billion. Industry insiders have pointed out that this is related to the characteristics of the industry and is based on a highly leveraged business model. According to the insiders of Greenland, the total assets of Greenland are 1.3 trillion yuan, and the corresponding interest bearing liabilities are more than 300 billion yuan.

Compared with Taobao, Greenland thinks it has a middle-class consumption scene. In addition to the millions of real estate, green space other industrial layout is platform operation. We will build a consumption platform in the layout of "100000 class cars, 10000 yuan cultural education, health care, 1000 yuan tourism and leisure, and 100 yuan global direct purchase of imported food". In fact, about five or six years ago, Greenland had the opportunity to acquire Israel Guanzhi automobile in the automobile field, but gave up voluntarily. At that time, Greenland considered that its own advantages were not in the vehicle manufacturing industry, but to be a platform. At present, Greenland has more than 60 automobile 4S stores in China.

How can Greenland use its real estate layout to open up other consumption scenarios? Taking automobile consumption as an example, green space has more advantages in the future sales of new energy vehicles. New energy vehicles need to apply for state subsidies, including licensing, installation of charging piles, etc., and must coordinate with the property before applying for state subsidies. According to Geng Jing, if the consumption scenarios constructed by the company over the years are not integrated and utilized, no new value can be created. Therefore, the mode of green finance is closer to ants, but its advantages are not only C-end, but also b-end and A-side.

Just like the whole listing of Ali group and the separation of ant technology, the purpose is to make this sector get more resources through the market opening platform and further promote the ecological improvement and upgrading. The listing of Greenland finance is not only a financial concept.

Geng Jing believes that compared with the history of the development of financial holding groups in the United States, the difference between China and the United States lies in the fact that it is right to standardize management, but it can not be one size fits all. This is financial holdings version 1.0; financial holding version 2.0 is basically the current mode of large financial groups such as JPMorgan Chase and Citibank. Take Ping An of China as an example, Ping An is a financial group with version 2.0; Greenland finance creates version 3.0. He further pointed out that the financial control management measures promulgated by the central bank are version 1.0. What is the real version 3.0? Taking Ping'an group as an example, the group level can get through the sales of various business sectors, and cross selling is no problem. At this time, risk control is also connected, because Ping An's customers need to unify credit, and all credit systems and authorization must be connected. However, the problem of version 2.0 is the lack of strong top-level organizational collaboration, and the collaboration between parallel licensed institutions and departments can not be solved. It is very likely that information islands will be generated, and all kinds of resources, especially the most valuable data resources, cannot be shared and realized at a higher level.

So, what is financial holding group version 3.0? This is the result of Geng Jing's model. Through the business of cross-border insurance companies and China Unicom, we can promote the business of cross-border insurance companies and insurance companies.

In other words, if Greenland financial holding can realize the idea of Geng Jing financial holding version 3.0 after its listing, how far is Greenland from Alibaba? I'm afraid the only difference is between liabilities and industrial assets. If Greenland's ultra-high debt level can be greatly reduced by replacing the track to enlarge the asset disk, it may be a reference for other non internet enterprises on the road of digital transformation.

Greenland's "thrilling leap": can the financial business be spun off and listed on the stock market?

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