2021 Spring / Summer Mode Shanghai Fashion Show Sets Sail Again Today To Boost "Fashion Acceleration"

As the core project plate of Shanghai Fashion week to create "Asia's largest order season", the four-day spring and summer mode Shanghai fashion show is set sail again today, providing exhibitors with a platform for in-depth communication with customers and building a good business environment.

On the first day of the launch, audiences from all over the country lined up in an orderly way to sweep the code to enter. The scene of hot communication on the scene can be regarded as the most intuitive portrayal of the market recovery. In the face of the epidemic situation, the mode exhibition never stopped. In the first half of this year, when the domestic epidemic situation was getting better, it held a small entity ordering meeting, which was spread online through network technology, to tide over the difficulties together with brand newspaper group heating. With the growing recognition of local brands by emerging consumers, the demand for personalized products is also increasing, which makes the industry have great confidence in the development of domestic independent brands.

Zhang Jie, the project leader of the exhibition, said that the order meeting is the first step for the brand to start the market operation, and it is also the lifeblood of the whole fashion week to realize the commercial function. This season, mode will fully resume offline operation, providing convenient and efficient docking platform for exhibitors and buyers. While helping the brand return to blood, it also hopes to give the market an incentive through the centralized display of high-quality content.

It is worth mentioning that the spring and summer 2021 mode Shanghai Fashion Show will also trace back to the front end of the industry, create a "material space" featured exhibition area, with the theme of "material Utopia", including Lanjing, DuPont, Swedish Consulate, Allen MacArthur Foundation, Yida group - shirushi, shepherd, greennext, Le dumco, SF F-box Enterprises, institutions and creative people who have made great achievements in the field of sustainable development of the industry will deeply explore the possibility of combining sustainable innovative materials with creative design, arouse the cognition and imagination of designers on new materials, and inject more sustainable value into the fashion ecosystem.

At the same time, mode Shanghai fashion show is also striding forward to become a comprehensive industry service platform through the combination of advantages and resources. It is reported that this season's mode exhibition will once again join hands with SF, which has cooperated for many years, to provide the brand with a full link digital supply chain solution - extreme logistics. The acme logistics system has the function of multi-channel integration, which can provide different logistics timeliness, and realize the consumers' choice of logistics timeliness commitment in the way of short path, optimal timeliness and high efficiency and certainty.

During the same period of the exhibition, mode talk will be held to invite a number of industry leaders to share hot topics from industry trends, industrial empowerment, sustainable fashion and other aspects, and explore new ways for the industry in the post epidemic era.