Yili Will Invest 30 Billion To Support Upstream Dairy Industry In The Next Five Years
Recently, Zhang Jianqiu, CEO of Yili Group, said at the summit of China's top 20 dairy industry 2020 (D20) today that Yili will invest 30 billion yuan to support the upstream dairy industry in the next five years.
He revealed that Yili will provide financial support, technical service support and improved dairy cattle support to the upstream dairy industry, promote the development of the whole industrial chain, form a joint force, strengthen the interest connection with the upstream agriculture and animal husbandry, empower China's dairy industry and promote the overall health level of the people.
It is understood that Yili Group announced on September 27 that it plans to acquire shares of Zhongdi dairy (01492. HK), a Hong Kong listed company, through the newly established holding subsidiary wholesome Harvest Limited, at a price of HK $1.132 per share. Zhongdi dairy has a number of businesses covering cow feeding, cow breeding, production and sales of high-quality raw milk. The transaction will help Yili increase its participation and control of large-scale animal husbandry resources in the upstream.
In addition, pinduoduo's "10 billion subsidy" live broadcasting room has recently landed in chilechuan milk source base and Yili jinlingguan global model production factory to carry out traceability live broadcast of Yili milk powder production. On the day of live broadcast, more than 600000 users watched, and the sales of Yili jinlingguan series milk powder increased nearly three times on that day.
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