Innovation Driven Development, Royal Children Embrace New Opportunities!

On October 12, good news came from the black gold shop in Wuyue square, Zhaotong, Yunnan! During the store opening period, the actual sales performance has broken the single store sales record of the shopping mall! For five consecutive days, the daily sales exceeded 20000 +, becoming the first in the sales of children's clothing in the shopping mall! The most popular brand in the local media!

Over the years, the development of the Royal brand has been increasing. Seizing the opportunity to explore the new economic growth point of the brand and occupy the position of children's clothing market has become the key goal of Royal Children's edge in 2020. This year, the brand image of Dangcheng shopping center has been promoted, and the brand image of the eighth generation of stores has been promoted. Nowadays, the shopping malls have been popular among consumers in large-scale shopping malls. The number of Royal Tong Yuan members is increasing day by day, and the sales volume is increasing steadily, which has continuously set new records.

Since its establishment in 2010, the company has been developing rapidly. In particular, in recent years, the momentum is very strong. First, we injected capital into the original top ten famous children's clothing brand "MOMOCO Mamika", secondly, we created a youth fast fashion brand "banner kids zebra", and then we obtained the exclusive operation right of lalafanfan hyaluronic acid duck, which is popular in South Korea. After many times of strategic layout, it has finally formed a multi brand, multi-mode and omni-channel group operation mode. Since the outbreak of the epidemic, Royal Tongyuan has been growing against the trend in the overall decline of the industry, with remarkable achievements in both online and offline development!

Royal Tongyuan strives to expand its national territory and actively participates in investment promotion summit all over the country. The average signing rate of customers is as high as 70%. Tongyuan, who joined the royal family, once formed a small wave of investment. At present, the number of stores in China has exceeded 1000, and it is growing steadily with the opening rate of 100 + per month. By the end of 2020, 1800 stores are expected to be sold nationwide. At the same time, the pace of building a high-quality brand by Royal Tongyuan has never stopped. It has actively carried out brand joint activities with major platforms, and has made the brand's popularity and reputation improved by leaps and bounds from the aspects of image display, parent-child interaction, and social responsibility.

In terms of marketing promotion, the Royal Tongyuan operation team breaks the traditional communication thinking, actively embraces the changes of the Internet, changes and updates the brand promotion methods in a timely manner, uses short video marketing and community marketing to promote, truly close to and reach the new generation of parents of the post-90s generation as consumer decision-makers, simplifies the way for target groups to obtain brand information, and opens up online and offline marketing Sales channels to further enhance brand competitiveness.

(Royal Tongyuan studio)

In terms of products, the Royal Children's edge product design follows the international trend of children's wear. It is produced by top designers and professional buyers in close cooperation. It is fashionable and versatile, and is loved by consumers. The quality of products is controlled by the professional team, selecting high-quality suppliers, and striving to create every high-quality and high-quality children's clothing with high-quality and good price based on the principle of higher than the industry standard. In 2020, the "love velvet" products of Royal Children's fate will not only make people's eyes shine in style, but also be superior to others in quality. As soon as the three high selling points of "high appearance value", "high quality" and "high cost performance ratio" are put on the market, they will get a lot of praise from the market. On September 26, the national pre-sale day even bought 37000 pieces, and the harvest was full.

In the context of new retail, in response to the changes and challenges of consumption trends, Royal Tongyuan not only makes great efforts in products, but also from image display to consumer experience, as well as online and offline social sharing, to create a better brand memory point. Now the brand development momentum is fierce, I believe that in the near future will be able to have a world in the children's wear market.