Haimen "Home Textile Quality Cooperative" Helps Enterprises Improve Quality

"Home textile quality cooperatives provide production standards and free testing services, and teach us to improve quality hand in hand." Yesterday, Xu Zailu, the person in charge of Yuese home furnishings in Dieshiqiao Home Textile City, Haimen, lamented that less than a year after joining the company, the company's products not only placed in the "C position" of large shopping malls, but also successfully opened the door to the market of developed countries, rapidly growing into an enterprise with an annual sales revenue of more than 30 million yuan.

The growth and development of Yuese home is an epitome of the continuous improvement and development of home textile industry quality since Haimen explored the establishment of "home textile quality cooperative".

After more than 30 years of development, Haimen Dieshiqiao home textile has become a super home textile industry cluster. In recent years, the development of enterprises is uneven. There are some problems, such as serious product homogeneity and difficult technology improvement, which restrict the development of enterprises and the improvement of product quality. Based on this, in September 2017, Haimen explored the establishment of the first "home textile quality cooperative" in China, which absorbed small and medium-sized enterprises and individual industrial and commercial households. Through the implementation of "unified product standards and standardized product identification, unified product inspection and testing standards, unified establishment of chief quality officer system, unified quality credit system, unified brand development plan, and unified organization of law enforcement and supervision "Supervision" and other "six unification" measures to promote the overall quality of members' products.

In the past three years, the number of enterprises and individual businesses has expanded from the first batch of 17 to 532 now. The company has been awarded the title of ISO9001 chief member of shijiaqiao Textile Co., Ltd., and won the title of quality promotion of 81 enterprises in Haimen textile industry park Up to 97%

With the improvement of product quality, home textile enterprises and industries will have the "golden key" of rapid development. At present, 72 members have been transformed into enterprises and 30 members have been small-scale enterprises. Although the global epidemic situation is serious this year, due to the guarantee of product quality and the measures taken by Dieshiqiao Industrial Park, the turnover of Dieshiqiao home textile market in the first three quarters was 89.684 billion yuan, an increase of 3.56% over the same period of the same period last year, showing a sustained and positive development trend.

Thanks to the "six unification" initiative, the standardization level and corporate brand image of Haimen home textile industry have also been improved. In 2018, the "working group on the standardization of bed fabrics of Haimen home textile quality cooperative" of the standard committee of the China home textile group was established, and the preparation and release of the group standard of the China Home Textile Association, namely, polyester cotton jacquard transfer printed fabric for home textile. Since 2019, one industry standard for home textile has been released, and two industry standards have passed the review. At present, there are more than 2500 registered trademarks of home textile, 4 well-known trademarks of China and 8 international registered trademarks. Haimen Dieshiqiao home textile industrial cluster has been rated as a regional famous brand in Jiangsu Province. Dieshiqiao international home textile industrial park has been awarded 10 provincial-level honors, including national intellectual property pilot park, Jiangsu e-commerce demonstration park, and jointly building world-class home textile industry cluster pilot area.