Anta'S Growth Rate In The Third Quarter Was Better Than That Of The Main Business

Recently, Anta announced that in the third quarter of 2020, the retail amount of Anta brand products (calculated by retail value) will achieve a positive growth of low unit number on a year-on-year basis; the retail amount of FILA brand products (calculated by retail value) will achieve a positive growth of 20-25% year-on-year.

In addition, retail sales of other brands, including Descente, Kolon sport, spandi and kingkow, achieved a positive growth of 50% - 55% year-on-year.

It is worth noting that Anta's third quarter performance announcement does not include yamafen sports business.

According to Anta's previous announcement, Anta Group's income in the first half of the year fell slightly by 1 percentage point to 14.669 billion yuan. The profit attributable to shareholders (excluding losses of the joint venture company) was 2.377 billion yuan, down 20.1%, and the profit margin (excluding losses of the joint venture company) attributable to shareholders was 16.2%.

Among them, Anta brand revenue was 6.777 billion yuan, down 10.7% year-on-year; FILA brand income was 7.152 billion yuan, up 9.4% year-on-year, and the two major brands kept pace with each other. In addition to the two major brands, other brands led by Descente grew by 8.3% year-on-year.

In addition, Anta announced that from the second half of 2020, Anta will comprehensively promote the digital transformation strategy of Anta Group by directly to consumers Consumer) to achieve "one center, three remodelling" -- focusing on consumers and reshaping people, goods and markets, so as to form a virtuous closed loop from product development, operation to marketing, promote the upgrading of the group's brands from "famous brands" to "beloved brands", and form a deep link of "brand resonance" with consumers.

Anta Group said that in the next five years, Anta Group's online business will account for more than 40% and direct consumer business will account for 70%.

As the first stage of transformation, Anta will be in Changchun, Changsha, Chengdu, Chongqing, Guangdong, Kunming, Nanjing, Shanghai, Wuhan, Xi'an and Zhejiang provinces and cities, most of which will be transformed into brand direct marketing.

About 60% of Anta brand stores in the above areas are planned to be directly managed by Anta Group and 40% by franchisees according to Anta operation standards.

As for yamafen sports, the management change just took place in September this year: Heikki takala resigned from the position of president and CEO of the group and became the special adviser of yamafen sports board. The responsibilities of the CEO will be performed by Zheng Jie, the current executive director of the board, while Michael Hauge Sorensen is appointed as the newly established chief operating officer.