Knock On The Door Brick 8K Shows That The Live Broadcast Ecology Will Bring New Changes In The Near Future

Walking on the road of 5g large-scale commercial use, the further improvement of display technology seems to mean that we are closer to the real virtual reality era.

However, even with the continuous investment of Google, Facebook and other large enterprises, and the relevant core technologies are also constantly iterated during this period, VR devices still seem to have some problems if we start at this stage.

Recently, Cai shuhuan, chief operating officer of science and technology, pointed out in an interview with 21st century economic reporter that the core problem of VR and AR industry development is the need for human-oriented interactive experience, but there are still many constraints, such as core components. "It's hard to say the outbreak point, and we think it's going to take 5-10 years before we can cross the boundary that can erupt. Of course, from the level of one or two orders of magnitude, we think it will take about three years. "

An entrepreneur in the lidar field lamented to the reporter that the AR / VR field is still in its early stage. If it had not been funded by the provincial and municipal governments, its company would not have carried out the preliminary research on relevant technologies so early. "Fortunately, we have been supported so that we can continue to invest resources in it. With this, we are also paying attention to the development trend of the industry, and opportunities are always reserved for those who are prepared. "

Visitors will experience 8k-vr live broadcast built by 5g network in the exhibition area. -Xinhua News Agency

VR iteration in progress

As early as 2016, VR industry has ushered in a hot wave. However, due to the immaturity and imperfection of a series of factors such as software and hardware adaptation, it was also regarded as a VR bubble period.

Nowadays, there are still many players in VR field, most of which are popularized by super large-scale companies, and the main path is the accumulation of technology and industrial chain around surrounding industries by small companies.

Cai shuhuan told the 21st century economic reporter that compared with the VR boom around 2016, the current changes in the VR industry are mainly reflected in technological changes.

"Although there is not as much hot money pouring into the industry as before, we can see that the upgrading of each point has practical significance for the development of VR industry, including chips, display effects, processing capacity, 5g transmission, etc He further cited that technology entered the field in 2016 and launched products for 8k-vr live broadcasting in 2017, but no one paid attention to it. It was not until September 2018 that the company began to launch 5g commercial trial.

Obviously, with 5g network, VR equipment has at least a lane that can assist its operation. The previous network can not support the data transmission requirements of ultra high definition pixels, let alone the industry application requirements.

Equally important is the maturity of the industrial chain in recent years, which makes the cost of VR equipment lower.

In September, Facebook released oculus Quest 2 VR glasses, which started at $299 (about 2000 yuan), and was seen as a sign.

"This price level can drive the development of VR products and related applications in the whole overseas market." Cai shuhuan pointed out that, however, this is mainly located overseas, because based on the current domestic industrial chain status, it is difficult to achieve VR equipment with similar prices under the same configuration.

Of course, the cost of chips does provide a driving force. For the 8K chip in 2016, it only needs 1 yuan of display cost to support a variety of chips.

According to the general estimation in the industry, 8K display will undoubtedly be an important technical background to support VR display.

For example, even the CEO of Skyworth does not see the basic needs of Skyworth through the panoramic speech of "Skyworth 2020"

Kaiyuan securities also pointed out in the research report that the definition of 4K VR 360 degree video is only equivalent to 240p ordinary video, and its viewing experience is naturally far lower than the 4K effect of flat TV viewing. The upgrading of 8K and above UHD is the just need to ensure a good VR viewing experience. In order to experience 4K UHD on VR video, the video resolution needs to reach 24K, which is expected to be gradually realized after 2021.

According to the analysis of China Academy of communications and communications, the hardware technology of domestic VR products has been significantly improved. Monocular resolution of 1.5k-2k, FOV of 100-120 degrees, 100m bit rate, 20ms MTP delay, zoom display, etc. The agency pointed out that VR is now in a partial immersion experience area. With the rapid development of the virtual industry chain, it is expected to usher in the rapid development of the virtual industry chain.

Prospect of industrial landing

It is also because VR, as a technology, needs the support and matching of a large number of industrial chains and landing industries to be implemented in specific industries, so that there are some uncertain estimates among industries on the real large-scale implementation cycle of VR.

Cai shuhuan pointed out that in 2016, the team will think that it will take 10 years for the industry to break out. Standing at the node of 2020, the team still thinks it will be at least 3 years.

He analyzed that the development of VR industry in China is still faced with constraints, mainly reflected in the use experience of VR equipment, the support of related video platforms, and the balance between transmission capacity and tariff. Industrial chains are generally aware of these problems and are trying to promote them.

Cai shuhuan said that Facebook is a typical representative of efforts to promote VR helmet products. He firmly believes that VR social networking will be the direction of future social networking and will play a leading role in the industry.

In China, there are already platforms such as Kuaishou, Huya and station B to support VR live broadcasting. "It used to be a small-scale exploration, but even now, after opening up, it will be difficult to get users or even anchors. However, based on the recognition of these three platforms for the trend, we can see that they are making great efforts to use internal resources to teach anchors how to live VR live. "

"Fortunately, flagship mobile phones can achieve 8K display, so that the theoretical cost of this industry is constantly reduced. Therefore, after the gradual mass production, the user side will not have too much burden to accept this display level. " He pointed out that the increase in the amount of hardware will inevitably attract the influx of a large number of content producers. In any era of technological evolution, the ecological matching of content creators is very important.

Operators are also actively promoting. Earlier this year, China Telecom said at the partner conference that it expected to purchase 3 million VR terminals during the year. "It means that these families may be potential users of VR industry." Cai shuhuan pointed out to reporters that before VR industry, only insiders went to buy equipment, and the overall amount was very small. In addition, the VR terminals launched in the domestic market have not yet reached the price stage that can be popularized rapidly. Undoubtedly, the intervention of operators accelerates the process of landing.

In terms of the development of international large factories, VR technology is being put into some established scenarios at the current node.

Cai shuhuan said that as early as 2015-2016, when Facebook, Google, Microsoft and other international giants deployed AR / VR technology, they all regarded conference and remote assistance as important scenarios. "AR / VR is a medium, and its core is visual technology. It has a good product certification in conference scenes. In the future, the industry will strengthen auxiliary intelligence capabilities, such as audio, 3D gestures, etc

In his opinion, the landing steps of VR industry in the future will be integrated into various scenes of life. In the future, if we want to make the whole society accept VR technology, we must have the change of lifestyle. In terms of medical treatment, deductive sports, sports, tourism, education, pension projects, VR may bring the experience of changing the previous lifestyle.

Live broadcasting will also bring about new ecological changes. He further analyzed that the current mode of live broadcasting room will still exist, but VR and panorama can not be used; in terms of the evolution of lifestyle, for example, in developed countries, people will be more concerned about life experience at a certain stage, and then live broadcasting will need to go outdoors. "Live broadcasting should be a kind of power that has been live on location all the time. That kind of live broadcast mode will be fully friendly and necessary for VR industry."

There has always been a collision between industries. In 2016, aofei entertainment once took a stake in technology, hoping to enter the cooperation in VR film and television. At present, Foxconn and other manufacturers are also exploring through industrial investment.

"We are start-ups, and the progress of VR industry largely depends on the promotion and landing of industrial giants like Huawei and Foxconn. For example, when these manufacturers can accept us to discuss and develop a landing product." Cai shuhuan pointed out that industry companies are trying to explore. "8K ecology, intelligent space and so on, finally need to be specifically applied to products. So at present, we all have a preliminary collision, but the specific time point is not clear. "

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