Down Prices Rise By More Than 60%, Down Workshop One Month To Digest 90% Of This Year'S Inventory

As the weather is getting colder and colder, many people are beginning to buy down jackets. What are the new trends of down jacket consumption this year? What's the price change?

At three o'clock on Saturday afternoon, the reporter came to bosden flagship store on Nanjing East Road in Shanghai. Many consumers came to buy down clothes. The person in charge told reporters that the passenger flow in October doubled compared with previous months and has now returned to the same level as last year.

Shanghai Consumer: I bought one for 835 yuan, and then I wanted to "double 11". Then I came to visit again at the weekend.

Shanghai Consumer: I'm going to the Northeast next week. I like the longer and warmer one. Of course, I also like to be more formal, because we may have some business leisure at work.

Shanghai Consumer: one is to keep warm by filling down, and the other is that its whole body shape is a little bit simpler, and it is a little thinner. Then, at the price, 1000 or 2000 are acceptable.

Song Jiajun, general manager of Shanghai bosden Business Development Co., Ltd.: this year, the whole down jacket is developing towards a younger direction. In the past, the middle and high-end people mainly focus on the 35-45-year-old. This year, it is obvious that 25-35-year-old customers are buying some high-end down jackets.

The reporter then came to a shopping mall on Nanjing East Road. In addition to the necessary sanitary clothes and cotton padded clothes for autumn and winter, many brands displayed this year's new down jacket. The person in charge of the store told the reporter that before October, the proportion of down jacket listed was only 20%, and now it has reached 50% to 60%.

Shu Huihui, head of Feile operation, first department store business center: as the weather changes, then our display area will also expand. In November and December, it is expected to increase the sales of our down jackets to 70% of the total amount.

For the consumption of down jacket, the autumn and winter season to the Spring Festival are the peak sales season. The industry insiders say that since September this year, the temperature in some areas is lower than that in the same period of previous years. In addition, the Spring Festival in 2021 is later, and the whole sales cycle is extended, so the sales volume of down jacket is expected to increase.

Xin Chunyan, staff member in the north of the first department store business center: our sales of down jackets account for about 60% of our total sales. In the past, we could only sell four or five pieces a month, but now we can sell two to three pieces a day. It was cooler in October this year, and it was colder than last year, so many customers came to buy down jacket earlier. According to our statistics, the sales volume of our down jacket will increase by 13% compared with that of last year.

Xuancheng, Anhui: 24-hour production of down workshop, one month digestion of 90% of this year's inventory

Down jacket sales increase! Down prices rise by more than 60%, down workshop one month to digest 90% of this year's inventory

In down jacket, down is an important raw material. The sales of down products are getting better. What changes have taken place in the prices of down products recently? What are the impacts on down products manufacturers?

Reporter song Jiayin: This is a down production workshop in Xuancheng, Anhui Province. Behind it are automatic down processing equipment. After rough separation, water washing and fine separation, bags and bags of down products will be shipped from here. The staff told me that this bag is about 25kg. This workshop can produce more than 400 bags of such down every day, and can make more than 60000 pieces of down Service.

At present, the plant's wool separator, washing equipment 24 hours a day, compared with the first half of the production capacity of only 45 tons, now has doubled.

At seven o'clock in the evening, at another local down production enterprise, the reporter saw that there were three trucks waiting in line for loading, and the warehouse was full of finished down. The person in charge told the reporter that since October, more than 300 bags of down have been sent every day, and every day is in the state of cars and other goods. Even if it is full power and full load production, it can not meet the demand of order growth.

Li Jiannan, general manager of Anhui Xuancheng Mingjia down Co., Ltd.: today's delivery is estimated to be after 10 o'clock, and this is only the delivery volume of my down today. Maybe it will exceed 10 cars today. I have already ordered all the goods before I make them. All the goods have been finished in advance, and the order should be arranged until next month.

Li Jiannan said that generally speaking, garment factories will purchase a large number of down from May to July every year, but this year, affected by the epidemic situation, garment factories are in a wait-and-see state in the early stage. Recently, due to the better feedback from the down jacket Market and the lower temperature in some regions compared with previous years, a large number of orders have been concentrated. On the other hand, with the approaching of double 11, online customers' demand has also increased rapidly If the order came to let down enterprises by surprise.

Li Jiannan, general manager of Anhui Xuancheng Mingjia down and down Co., Ltd.: that is to say, in October, if the delivery volume is equal to the sum of all the previous months, 90% of the inventory has been ordered, and only 10% of the inventory is left.

The rapid increase in down demand has boosted down prices. According to the data, in early May, the price of 90% white duck down was 180000 yuan per ton, rising all the way from August. In late October, it reached 290000 yuan per ton, up 61% compared with the price in May. Recently, the price hovered around 280000 yuan.

Shen Bo, general manager of Anhui Xuancheng Jinliyuan down products Co., Ltd.: it can only be said that it is a state of blood recovery, because our orders in the first half of the year are all the same, so the price is reduced in sales, and then all customers pay in advance. Then, when the price rises, the goods are in short supply, and then the price is paid in cash.