Yinger Fashion Group Holds Yinger Price Again, Gathers New Design Strength And Practices "Sustainable Fashion"

On October 28, at the opening ceremony of the 2020 fashion Shenzhen exhibition, the finals of "2020 Yinger prize global new female fashion designers Invitational Competition" jointly sponsored by China Fashion Designers Association, Shenzhen Clothing Industry Association and Yinger fashion group was accompanied by the unique freshness and brilliance of Southern autumn. ?

A complete show art is inseparable from the perfect coordination of costumes and scenery. On the show, models dressed in the works of cutting-edge designers came out from the colorful lights with graceful steps. The dynamic music seemed to applaud these creative ideas, which once pushed the atmosphere of the scene to a climax. The final works not only reflect the ingenious integration of innovation, elegance and strength, but also highly integrate the environmental protection concept and modern aesthetics, bringing a visual feast from the heart.

Bravely creating the first river under the epidemic situation opens the way for China's cutting-edge design force

As an event with appeal all over the world, the organizer's original intention is to explore a win-win and co creation road between new designers and brands. This year, Yinger He was the director of the fashion design association of Tsinghua University and Mr. Wu, the director of the fashion design association of China, and was composed of Prof. Wang yurt, the director of the fashion design association of Tsinghua University, and the chairman of China Fashion Industry Association Xu Fengli, the producer and editor of Shangbo, lien, editor in chief of ladymax, Chen Cheng, director of women's clothing department of Jingdong group, Dr. lengyun, consultant, columnist and commentator of fashion business, Yan Weixin, curator of Shenzhen contemporary art and Urban Planning Museum, and serge, the head of new fashion designers of French advanced customization and Fashion Federation Carreira is Roger tredre, director of fashion media department, central St. Martin School of art and design, London; Ennio Capasa, founder of Italy cost national brand and famous fashion designer.

The participants were divided into two groups: the college student group and the independent designer group. The students of the fashion college group came from the first-class universities at home and abroad, including Japan Institute of culture and fashion, Central Saint Martin, berlimoda Fashion Institute, Paris International Institute of fashion art, Guangzhou Academy of fine arts, Royal College of art, Beijing Institute of fashion, Hong Kong Polytechnic University and parson, New York, USA The school of design, Donghua University, Shenzhen University, London Fashion Institute, Suzhou University, Central University for nationalities, etc. The independent designers also have the same professional standards, including "designer of the year" at the award ceremony of "China Fashion power list" in 2019, the highest prize winner of the golden needle international designer competition in St. Petersburg, Russia, the winner of AOF fashion design competition in the United States, and Jean Paul, the French fashion master Gaultier, creative director of sprung fr è res, etc. ?

The Invitational Competition set up gold award, silver award, bronze award and 12 individual awards for students of fashion colleges and universities, including 100000 yuan of gold prize, 80000 yuan of silver prize and 50000 yuan of bronze prize. In the end, the gold medal was won by jessan macatangay of central St. Martin's college, while Yan Yishu from the Hong Kong Polytechnic University and Qu Zhan from the Royal College of art won the silver and bronze awards respectively.

In addition, Gao Xiayu from Bermuda School of fashion won the best creative award, Zhang He from London fashion school won the best style award, Wu Yinghua from Beijing Institute of fashion won the best craft award, Wang Yumeng from Central University for Nationalities won the best fabric application award, and Sarah from Central Saint Martin College won the best fabric application award McCormack won the sustainable development award, and Zhang Xiao from Donghua University won the most commercial value award.

In the independent designer group, Chung Chung Chung Lee (Korea), Luo Yuhao, Joshua James small (UK), Liang Yu, Alphonse maitrepirre Li Kuner and Leng Qing group have signed a contract with Leng Qing group and won the opportunity to develop their original works. ?

Regardless of the category, the participants expressed their sincere thanks for the competition. The epidemic has brought the fashion industry in most countries to a standstill for a time. The Yinger prize held under the epidemic situation is undoubtedly a life in a desperate situation. As fashion business training consultant, columnist, commentator and Dr. Leng Yun said: when you still insist on walking on this track and fight to the end, you are the winner!

Yin Bo, vice president of Yinger fashion group, also said: the competition aims to cultivate more cutting-edge design forces. Brand side always needs fresh ideas and inspiration, but what young people lack is a platform, which often makes the road to dream more difficult. The combination of commercial brand and designer brand is an innovative education mode, which can promote China's fashion industry to the world and let Chinese creativity be seen by the world!

New upgrading of fashion industry: a gift for the 40th anniversary of Shenzhen

After joining UNESCO's global network of creative cities in 2008, Shenzhen has become China's first and world's sixth "city of design". Now, Shenzhen has been a backward city for 40 years, and its economic development has been a great change since 2020. In the document "policy for the revitalization and development of cultural and creative industries in Shenzhen", fashion design has been clearly regarded as one of the key industries in Shenzhen. With the support of policies, Shenzhen has begun to climb the upstream of the industrial chain and become a paradise for designers.

At present, the living space of independent designers and design college students is not ideal. According to statistics, many domestic art and design graduates give up their design work due to the lack of a growth platform every year; many independent designers have to take the minority route because of the long industrial chain of the clothing industry, facing the commercialization problem; some designers refuse capital intervention because of the fear of drowning out their creativity or losing their independence, so they are struggling on the road of pursuing their dreams.

With this in mind, the film group hopes to take up this sense of social responsibility, provide barrier free commercial landing platform for excellent original works, and also hope to bring strong spiritual and action support to designers who are pursuing their dreams on the road of Chinese fashion design.

"I feel that I lack a platform to display and a bole to find me. I'm very happy that the film has provided me with this opportunity. I'm very happy to be selected, which shows that I have got certain affirmation from the market. " Said Gao Xiayu, a graduate of Bermuda Fashion College.

From the perspective of creative and creative designers, we will continue to integrate creative and creative resources into the market. Give full play to the advantages of Shenzhen's manufacturing industry in the world, respect originality, pay homage to creativity, and let the world see China's top design power.

"Sustainability" trend of symbiosis between man and nature is imperative

Today, environmental problems are becoming more and more serious. The topic of "sustainability" has penetrated into all aspects of society and survival. More and more brands and companies begin to face up to the importance of sustainable fashion, and gradually devote themselves to innovation and research, which are integrated into the series of each season, such as sustainable fiber and fabric, weaving and research and development of recycled fiber.

What is sustainable fashion? Does it contradict fashion itself? Fashion always appears in front of the public in the way of continuous "change". Therefore, it seems that the combination of environmental protection and fashion industry is inherently a contradiction. However, some people say that fashion itself is a cycle. This kind of reincarnation is not the repetition and nostalgia of design, but the reincarnation to the core of the commercial essence of "human": how to skillfully integrate the original intention of protecting nature with the new design concept, so as to return the beauty to the most real and essential state.

"My work is based on the concept of symbiosis between human and environment under the epidemic situation, expressing the twisted pain of human symbiosis when nature is damaged. I want to shorten this distance and link the pain of wild animals with human beings." Zhang He, a designer from London Fashion Institute, expressed his works in this way. In his works, composite materials are used to show the shape of the wound, which brings a strong sense of visual impact. At the same time, it also causes deep thinking on environmental protection.

The goal of sustainable fashion is to create a system that can be infinitely supported in terms of environmentalism and social responsibility. It is part of the design concept and sustainability trend. It must reflect both ecological fashion and the healthy and sustainable development of the whole industry. "A good work needs three good things: good looking, easy to wear and easy to sell. First of all, if it is liked by people, then it must be comfortable and healthy to wear, and finally it has to be commercially available and become a hot commodity. "Mr. Li Dangqi, former chairman of China Fashion Designers Association, professor and doctoral supervisor of Tsinghua University School of fine arts, used three key words to point out the core goal of the creation for these new fashion forces. ?

Today, the millennials, which are gradually becoming the main force of consumption growth, may be the group that advocates and accepts the concept of environmental protection and is willing to put it into action. Most of the participants in the Yinger price global new fashion designer Invitational Competition are post-90s and post-00s. They not only represent the aesthetic tendency and fashion demands of the new consumer groups to a certain extent, but also become the model of the whole sustainable action. While absorbing the new blood of design and contacting the fashion language of the new generation, the film group also transmits the road of "sustainable development" to life through these new forces. It carries the responsibility and concept of the industry in terms of clothing design and concept, and also opens up space and prospects for the better development of the enterprise.

"How to combine the concept of sustainable development with fashion is not a new problem, but it still puts forward a good research topic for the new generation. We can work from the supply chain, the use of biodegradable materials, packaging and other aspects, but today we use the most materials - nylon, is not biodegradable, how can we achieve a balance between business and design? " Mr. Wang Yutao, fashion designer of Golden Summit Award, founder and design director of beautyberry brand, threw his questions to the new designers.

A top event is not only a platform for a hundred flowers to blossom, but also the best carrier of spirit and concept. When the soul is asked and the pulse of the times is fastened, what people see is the truth and power brought by nature. Then more excellent designers will continue to join the common battle, and sound a clarion call for the development of environmental protection and China's fashion industry.