China International Fashion Week: Opening A New Chapter Of The Whole Industry Chain Development Of Dalang Fashion Town

On October 29, the press conference of "new look of Dalang fashion town" was held in Tencent wespace (Beijing). Jointly sponsored by China Fashion Designers Association and Dalang fashion town construction management center, the conference issued a new Industrial Development Declaration of "building a world-class fashion town" to the world, strongly promoted the "Langchao" designer empowerment project, and opened a new chapter of the whole industrial chain development of Dalang fashion town on the stage of China International Fashion week.

Chen Weikang, deputy secretary of the Party committee of China Textile Industry Federation; Zhang Qinghui, chairman of China Fashion Designers Association and chairman of China International Fashion Week Organizing Committee; Jiao Pei, vice president and Secretary General of China Fashion Association; Xian Xinmin, vice chairman of the CPPCC Longhua District and executive deputy leader of the leading group of Dalang fashion town construction, Li Dangqi, Professor of the Academy of fine arts of Tsinghua University and director of the cultural and creative research center of the Research Institute of Tsinghua University in Shenzhen, Yang Jian, vice chairman of China Fashion Designers Association, relevant leading guests from industry associations and Longhua District, as well as well as well-known fashion designers and news media reporters attended the conference. Cao Yuhua, deputy director of the Party committee of Shenzhen Dalang District, presided over the press conference.

Group photo of leading guests

Dalang fashion town is located in Longhua District, Shenzhen. Since its establishment in 2003, it has gradually won five national honors, including "national independent innovation demonstration zone", "national foreign trade transformation and upgrading demonstration base" and "national fashion clothing industry famous brand demonstration area". In 2019, the national development and Reform Commission will promote Dalang fashion town as a typical case of transformation and upgrading of traditional industries in China. This year, Dalang fashion town was approved to join the pilot project of "world class fashion town" of China Textile Industry Federation, which means that the town has stepped into a higher level of industrial development. With the opportunity of appearing in China International Fashion week for the third consecutive year, Dalang fashion town issued a new development declaration.

Xian Xinmin, vice chairman of the CPPCC Longhua District and executive deputy leader of the leading group for the construction of Dalang fashion town

In his speech, Xian Xinmin said that the theme of this year's China International Fashion Week is "Reconstruction", and Dalang fashion town is "reloaded", which mainly shows the new development and new appearance of Dalang fashion town. In the past three years, the town has been accelerating the transformation of fashion commercial blocks, creating a fashion commercial consumption center with the theme of "100 famous stores"; it has enabled the fashion industry with digital transformation, focusing on the development of new models such as digital customization, flexible production and flexible manufacturing, so as to realize the intelligent, personalized and customized transformation and upgrading of fashion industry; Deepen the strategic cooperation with the national industry authorities and associations, and plan the development path of the town with high standards. Dawan will become a world-class fashion center with higher requirements for the construction of a well-known fashion town in Guangdong and Macao.

Zhang Qinghui, chairman of China Fashion Designers Association

In his speech, Zhang Qinghui said that Dalang fashion Town, as a carrier for the transformation and upgrading of fashion industry and the promotion of fashion construction in Dawan District, is playing an increasingly important role. China Fashion Designers Association has signed a strategic agreement with Longhua District government to promote the development of fashion industry, especially in promoting the gathering of designers and enabling the transformation and upgrading of Shenzhen industry.

He said that in the new era of change, the upgrading and transformation of China's fashion industry is reflected in the competitiveness of the global fashion industry pattern. In the process of building Dawan district's fashion industry, Dalang fashion town should continue to unswervingly practice the new development concept, deepen the supply side reform, unswervingly expand the opening-up, show greater courage and ambition in system and policy innovation, take greater steps in industrial ecological aggregation and talent training, and increase the integration of creative design, In particular, we should deepen the combination with the education and training of creative talents in supply chain design to further consolidate the industrial foundation.

Cao Yuxin, deputy secretary of the Party committee of Dalang fashion town and director of the town construction management center

After that, Cao Yuxin made a detailed report to the guests on the development status and future development plan of Dalang fashion town. In recent years, the town has won many honors, such as "famous Chinese brand clothing town", "national foreign trade transformation and upgrading demonstration base", "national fashion clothing industry famous brand demonstration area", "the first batch of Characteristic Towns in Guangdong Province to create demonstration sites". The national development and Reform Commission takes Dalang fashion town as a typical case of transformation and upgrading of traditional industries to promote and learn in China. Today, Dalang fashion town is not only a gorgeous business card of Shenzhen and Longhua District, but also a national benchmark industrial cluster area and a banner of the development of China's clothing industry.

Profound industrial accumulation and unique industrial advantages have absorbed rich brand and talent resources for the town. There are 527 fashion enterprises in the town, and more than 80% have their own brands. It not only owns famous brands such as masfield, Goliath, Ying'er, colletier, fansinor and caldanton, but also attracts international luxury brands such as krizia from Italy, L.K. Bennett from Britain, Laurie è L from Germany, etc. It has formed an industrial pattern of "National Women's wear looks at Shenzhen, Shenzhen women's wear looks at big waves".

Dalang fashion town is also the incubator and gathering place of high-end fashion talents in China. For example, Li Dangqi, former Secretary and President of the Academy of fine arts of Tsinghua University, won the "Golden Summit Award" by Wu Xuewei, Wu Xuekai, Ji Wenbo, Luo Zheng, Li Xiaoyan, Liu Wei, Liu Yong and Zhao Huizhou, Li Zhen, Chen Yu, Chen Jianping, Peng Jing, Feng Sansan, Ren Yi, Li Na, Hao Weimin, Gao Xiping, Liu Sicong, Li platinum, Wang Fei, Mao Baobao, Zhao Yakun, sun Dechun, Li Ying, Shi Hongwei and other top design masters in the industry, including Gong Hangyu, winner of Guanghua Longteng award, have set up studios in the town, There are thousands of creative designers and designers in China. An expert advisory committee was set up and more than 20 experts and scholars including Meng Jianmin, Wang Shi, Chen Dapeng and Zhang Qinghui were employed to provide all-round intellectual support for the construction of characteristic towns.

Cui Miao, deputy general manager and director of Langchao incubator, Shenzhen Lihe XingKong cultural and Creative Service Co., Ltd

Cui Miao, director of Langchao original designer Incubation Platform and deputy general manager of Shenzhen Lihe XingKong cultural and Creative Service Co., Ltd., introduced the experience and achievements of the platform in terms of designer incubation and empowerment. In recent years, relying on the advantages of fashion industry cluster, the town has introduced a number of Golden Summit Award masters and China's top ten fashion designers to build Langchao incubator, cultivate the "original strength" of fashion industry, and promote the development of original designer brands, It has formed a multi-level designer talent system with the "Golden Top Award" masters as the leader, the "top ten Chinese fashion designers" as the backbone, and the "young designers" as the cutting-edge force. It has continuously stimulated the talent, brand and industrial advantages of the town, and is striving to create a more innovative and leading Shenzhen fashion brand, Become a leading domestic trend, with international influence fashion design highland.

At this China International Fashion Week, the designers of big wave fashion towns such as Liu Wei, Liu Yong, sun Dechun, Li Huizhen, Han Lei, you Yue, Gao Xiping, Yao Lili, Xu Feifei, Yin jiangqun, maobaobao, Zhangquan, ruikeshi and other big wave fashion towns will bring many wonderful releases of different styles to show the original strength of Dalang fashion town.

The competition between the fashion industry and the designer group should be changed from the current fashion industry to the new world consumer trend.

Subsequently, Mao Baobao, founder of Chicco Mao brand, Wang Xuanchang, co-founder of damowang, yin'ao, founder of vekise brand, and three incubated designers of Langchao told their own entrepreneurial stories and shared their opinions on the development of independent designers. Their very warm story sharing won the applause of the guests and caused resonance.

News conference of Dalang fashion town

Show the present and announce the future. At present, the town has entered a new stage of high-quality development. In the next step, the town will take "building a world-class fashion industry cluster" and "creating a world-class fashion town" as the goal, adhere to the innovation and creativity guidance and digital driven development, and strive to build Dalang fashion town into a fashion industry cluster with fashion enterprise headquarters, fashion creative talents and fashion brands, We should build a fashion industry ecology with Chinese characteristics, world influence and times characteristics, focus on creating fashion innovation center, fashion publishing center and fashion consumption center, and strive to build a new highland of fashion culture development.