Zulijian Was Invited To Participate In The CCFA Fashion Retail Chain Brand Development Summit And Won The Prize

On October 28-29, 2020, "CCFA new consumption forum 2020 China fashion retail chain brand development summit" was held in Shanghai, with the theme of "fashion boundless creation leading life", more than 400 well-known domestic and foreign brands brand And more than 800 principals and executives from upstream and downstream enterprises of fashion industry chain attended the summit.

As a representative enterprise of the aging manufacturing industry, Strong and strong Senior shoes were invited to attend the meeting, and won two awards: "best practice case of integrated marketing" and "best practice case of brand transformation and upgrading".

Founded in 2015, zulijian brand has always adhered to the original intention of "taking users as the center", adhering to the enterprise concept of "caring for the elderly, caring for parents, and caring for themselves", adhering to the values of "being honest and doing things honestly", committed to solving the problem of old people wearing shoes, and practicing "let every old man" with professional and comfortable shoes for the elderly, real price and kind and considerate service We are determined to become a global leader in consumer goods for the aged.

Through five years of steady and rapid development, the company has started from finding the blue ocean of the market and defining the categories of elderly shoes. Through continuous innovation and accumulation, and supported by 241 patent technologies, the company has constantly updated the public's understanding of the products for the elderly.

In the research and development of shoes, Strong and strong The "National Research Center for the elderly" has been set up to collect the elderly's shoes according to the characteristics of the shoes for the elderly.

As for the service of shoes, the team has gone to Japan for many times to learn. It has introduced the semi kneeling service to every store, established a business idea with service as the core, created the "ultimate service" of the foot strength shoes for the elderly, and launched the brand promise of "free old shoes for new shoes with glue breaking and sole breaking within one year", so as to make the service well-known in the industry and the elderly.

In the production of shoes, in 2017, zulikian began to prepare to build its own factory. From product R & D and design, to the production of supporting shoe materials, to the assembly of finished products, more than 90% of shoes were self-produced, which further reduced the production cost and gave more profits to customers. In order to realize the upgrading and transformation of shoe-making industry from "manufacturing" to "intelligent" industry, zuliquian has reached the cooperation with Robert company, the top international shoe and clothing machinery design manufacturer in Italy. It has created a world-class shoe-making industry production line and greatly improved the production efficiency.

In the design of shoes, whether it is Shi Xiaoxi, a world-class top Chinese designer, or Jeff's cross-border design of coconut shoes, both make the products comfortable and inject fashion elements into the products to meet the ever-increasing consumption needs of the elderly.

In order to actively respond to aging, zulijian has started to strategically create an ecological model of consumer goods for the elderly, set up an Aging Industry Research Institute, focus on the research of aging industry, rely on the brand and channel strength of zuliquian, integrate the resources of aging industry, insight into the development trend of aging industry, and gradually extend from shoes for the elderly to the industry of consumer goods for the aged.

With the acceleration of the aging process, the consumption upgrading of the elderly group puts forward higher requirements for the aging manufacturing industry. Facing the increasing material needs of the elderly, the productivity of the aging industry can not be fully met, and there is still considerable room for development of the industry. In the face of huge market potential, it often means more fierce competition. Zulijian always adheres to the user-centered concept. From defining new categories of the industry to the industry leader of the aging manufacturing industry, it has stabilized its industry status with a clear enterprise development strategy.