Jackie Chan! Kangnai Enters The Circle Of National Tide, Showing The X Possibilities Of National Tide

On October 29, 2020, Kangnai, together with the national online and offline stores, limited the sale of Guochao "Yuelong" series products. This fashion shoe, which combines dragon totem, chivalrous spirit and other elements, deeply moves the young people at present. Once it is put on the shelves, it is almost sold out, which is a good start.

Among the domestic brands in leather shoes industry, Kangnai It's the first one to make fashion products abroad. At the beginning of the game, Guochao has made great achievements. Behind this is Kangnai's accurate insight into the younger market and a set of marketing combination based on it.

Kangnai has laid a large number of outdoor advertisements in the national high-speed rail media and airport media, and online has combined with 100 + media of the whole network to report.

In addition to the layout of traditional media, Kangnai There is no new media advertisement that can reach young people more. Kangnai has grasped the two major flow pools of private domain and public domain. From the preheating of products to the official sale, Kangnai has chosen various marketing forms such as information flow, long-term pictures and texts, and e-commerce live broadcasting. It has pushed its products to young people's eyes along with the mobile Internet usage habits of young users.

Only the younger forms can be seen by young people, while the content is the key to attract them.

Kangnai is well aware of this, so it has made great efforts in advertising content and other dimensions. With the product poster of national style fusion trend, the copy with great attitude, and the great discount, we have successfully planted a wave of grass, with the exposure of more than 100 million times.

After several months of preparation, tmall, Jingdong, wechat official shopping mall and offline 2000 + exclusive stores across the country were opened for sale on October 29.

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The online cloud release live broadcast of Guochao's "Yuelong" series is also full of highlights. At the press conference, general manager Zheng Laiyi, chief creative officer of Guochao Yuelong series, introduced in detail the design ideas contained in shoes.

As a senior chief creative officer, Mr. Zheng is familiar with his products and the R & D stories behind them, and carefully selects the most suitable shoes for customers.

We also have a handsome little brother to show us the unique charm of "Yuelong" in all aspects.

The most surprising thing was that vice chairman Zheng Laili, the "beauty boss" of Kangnai, also came to the scene as a mysterious guest. Put on the latest clothing of Kangnai for many years, and bring the latest fashion to her fans!

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The live broadcasting room is very popular. The number of fans reached 1200 W + and the total interaction of live broadcast was 155W +. Fans actively participate in the interaction in front of the screen, and the lucky ones get a Huawei mobile phone worth 4999 yuan and a comfortable travel gift bag worth 1599 yuan. Of course, you can also grab coupons at random.

Kangnai "Yuelong" series, absorb the inspiration of Chinese traditional culture, re engrave ancient dragon totem, dragon virtuous knight errant and other elements. It implies that contemporary young people are boldly moving forward on the road of pursuing their dreams. And this also deeply moved the current young people, once put on the shelves, they almost sold out. This achievement, for a first time into the national tide of national brands, to achieve a good start!

Kangnai Guochao series, will be the local, into China; will be China trend It has become an international trend. As the forerunners of shoe industry and the new star of national tide world, we can expect the future wave!