Vision Street Wear Cooperates With Yege To Release "Yeluzi" Co Branded Capsule Series

Shanghai, China (November 3, 2020) - Skateboarding streets in the United States a few days ago Clothing brand Vision street wear and German liqueur brand YeGe jointly create the "yeluzi" co branded capsule series. This time, the cross-border cultural heritage has led to the common development of two Chinese brands. Since its birth in 1976, vision street wear has always been committed to the development of skateboard culture. While advocating the integration of "skate hard" fighting spirit into life, vision has also constantly integrated more subculture elements such as rap and hip hop into brand communication, taking various measures to encourage young groups to break the mainstream and pursue their own attitudes. At the time of YeGe's "city wide cross-country" project, vision, as a pioneer brand to promote the development of subculture, has chosen to work with it to bring more surprises to subculture lovers.

The co branded capsule series has launched two pieces, including a pair of shoes with the brand elements of vision and nogo and a customized layout. The shoes follow the classic vision "flip Hi" shoe shape, using the classic orange green color of YeGe, bold and high saturation color block collision to show the vitality of young groups. The vision logo next to the heel and the wild gold logo on the tongue integrate with each other, and once again emphasize the theme of this joint name. The specially customized board is based on vision classic Gator vortex pattern. Instead of the traditional black and white color, it is interwoven with three colors of orange, green and white, forming a vortex like bowl pool sliding. In addition to the logo of both sides, the design element of "skate hard" is added at the end of the board to integrate the brand concept implemented by vision into the board surface, and inject the skateboard soul.

Product drawing of vision street wear x Nogo co branded capsule series shoes

Details of vision street wear x Nogo capsule series shoes

Product drawing of vision street wear x YeGe co brand capsule series skateboard

Detail drawing of vision street wear x YeGe co brand capsule series skateboard

The co branded capsule series was officially unveiled at the first stop of YeGe's "cross country" subculture tour. Under the image of the shop integrating the street style of vision street wear, the wall full co branded products brought full surprise to the guests. Then, the series came to more skatepark, a well-known skateboard venue in Shanghai, which was full of "wild" style Movement space In China, subculture enthusiasts experienced the fun of a skateboard assembly; when night fell, the combination of shoes and board surface, accompanied by sound waves, released the charm of subculture at the 758 party on Julu road under the background of neon lights.

This vision street wear × J è germeister capsule series is not sold outside. For more details, please pay attention to the official wechat official account of vision street wear.

About vision street wear

VISION STREET WEAR Born in 1976 in Southern California, it is recognized that it is one of the most respected brands to create Street clothing style. The extensive influence of vision comes from the deep understanding of skateboarding culture and its integration with the music world. Vision is the first to capture the rebellious and enterprising attitude of so cal skateboard and present it in the clothing style. By boldly using exaggerated visual patterns on skateboards, T-shirts and board shoes, the skateboard and street style are redefined. Today, many classic visual graphics are still inherited by vision brand, and have become the most popular and admirable symbol in skateboarding and street culture.