"Rhinoceros" Of Shoe Industry, Presenting "Digital China Construction Summit"

On September 16, Alibaba announced the launch of its rhinoceros new manufacturing project in Hangzhou;

October 11, known as“ Rhino shoe industry ”Shuangchi 1991 intelligent factory was announced in Putian;

On October 12, the third "Digital China Construction Summit" was solemnly opened in Fuzhou.

In 2020, "industry digitization, digital industrialization" will become a new era development wave. Ali "rhinoceros" focuses on clothing, while Shuangchi 1991 intelligent factory focuses on footwear industry, forming a new generation of "double pride" of the two industries!

　　 Putian shoes industry "new intelligent manufacturing ecological alliance" officially launched

Clothing and shoes are two major industries in Fujian's whole economy, which are of great significance. According to the data, in 2019, Fujian's textile, footwear and clothing industry achieved a business income of 1.1 trillion yuan; the footwear industry achieved a revenue of 361.8 billion yuan, and the scale of sports shoes ranked first in China. Putian, in particular, is known as the "shoe capital of the world", with an annual output of 1.2 billion pairs of shoes and an annual output value of over 120 billion yuan!

New intelligent products, new shoes! On the afternoon of the 11th, Putian shoes The elites gathered in Shuangchi sems1991 intelligent factory and officially launched the "Pu shoes new intelligent manufacturing ecological alliance". Chen Zhiqiang, vice mayor of Putian City, Zhang Zhihong, director of Putian Bureau of industry and information technology, more than 30 representatives of Putian shoe entrepreneurs, including Chen Wenbiao, Fang Huayu, Lin jianken, Lin Jinxing, Chen Yinghong and Guo Jing, Xia Gang, chairman of CLP Wangchen, Wang Anlin, Professor of Southeast Institute of information technology, and people from all walks of life attended the meeting.

At the meeting, PU shoe entrepreneurs issued a joint declaration: "open links, collaborative integration, building a new ecology of the shoe industry Create history in history, digital era, and Putian shoes lead the way "- this is another heavy action after Putian shoe entrepreneurs jointly announced in July that" Putian good shoes should return 100 brands in the world "and" Putian shoes entrepreneurs' brand special training · win "in September! It marks that Putian footwear industry is marching forward to a new milestone of" industrial digitization and digital industrialization ".

　　 Ali rhinoceros "New manufacturing" and "new intelligent manufacturing" of Shuangchi

Not long ago, Ali started the project of "rhinoceros new manufacturing" which has been brewing for three years. Its positioning is to empower small and medium-sized Taobao businesses in the field of clothing. Its feature is to connect the link from retail to manufacturing to sales, and realize flexible fast response.

In 2015, we can build a large-scale, personalized and customized product structure according to the needs of customers through product development and flexible configuration.

Specifically, Alibaba's "rhinoceros new manufacturing" shortens the industry's average process of ordering 1000 pieces and delivering them within 15 days to 100 pieces and 7 days; Shuangchi's "new intelligent manufacturing" can measure foot shape intelligently and accurately in 15 seconds based on the c2m mode customized by consumers, and accurately match the last with 5 million shoe model big data. The finished shoes can be produced in 2 hours as soon as possible, and the real one-to-one on-demand production and rapid delivery can be achieved.

If Ali's "rhinoceros new manufacturing" is a link between Internet enterprises and real industries, then Shuangchi's "new intelligent manufacturing" is the integration of real industry and digitalization. "Shuangchi 1991 intelligent factory" and its opening-up and cooperation mean that shoe enterprises do not have to spend time to find external manufacturers for integration and connection, which saves time and cost to the greatest extent, and is more in-depth and transparent Through insight into the real-time needs of consumers, to achieve the flexible intelligent manufacturing mode of small order ordering, rapid response and production according to sales.

Ali rhinoceros wants to create 1000 brands

Shoe industry "rhino" wants to create 100 brands

Alibaba said that rhino's "new manufacturing" will incubate 1000 brands for the clothing industry, and Shuangchi's "new intelligent manufacturing" will help Putian shoe industry incubate 100 brand segments!

Since this year, under the background of uncertain foreign trade situation, Putian shoe industry has accelerated the "internal circulation" strategy and actively practiced the "100 brand strategy of Putian shoes". In the digital era, it is necessary to take the route of "category brand, hundred flowers bloom", "group development, mass innovation and joint marketing" to create 100 different category brands.

As the president of Putian shoe industry association, Chen Wenbiao, chairman of Shuangchi, has a deep feeling of hometown and industry, which is the development vision established at the beginning of Shuangchi's 1991 intelligent factory, that is, Shuangchi intelligent factory should be a digital "new infrastructure" of Putian shoes.

Shuangchi's Yunge · light business shoes are the "new shoes" brand created for business people by "new intelligent manufacturing". According to Ms. Teresa, the brand director of Yunge, Yunge light business shoes is a refined positioning, and its core is to provide personalized intelligent customization for political and business people. At the same time, Yunge also cooperates with British designer Graeme, the global creative director of the original luxury brand Bally During the activity, Yunge brand's brand building strategy, unique "product × service" concept, and light agency mode of "production according to sales" were fully open and shared, which also provided relevant experience for mass innovation and joint marketing of "Pu shoes 100 brand"!

Shuangchi 1991 intelligent factory, known as Putian digital shoe industry "new infrastructure"

Chen Wenbiao, chairman of Shuangchi enterprise, said at the meeting that in the digital era, category brands must be personalized enough. In the future, major shoe enterprises and entrepreneurs in Putian can efficiently graft Shuangchi's "new intelligent manufacturing", and quickly become a top-3 brand or even a champion brand in the subdivided category fields selected by their enterprises, such as "xinzhizao + children's shoes", "xinzhizao + pregnant women's shoes" ”"Make new" and "smart shoes" can increase the competitive power of "new-made" and "smart shoes" and "smart shoes" with "new-made" and "smart shoes" and "customized shoes" can be improved Exhibition speed!

It is understood that Shuangchi's "new intelligent manufacturing" is a sword sharpening in six years. In 2015, Shuangchi launched a large-scale personalized customization technology research and development project; in 2016, it established the "foot shape big data and shoe industry personalized customization research center" in collaboration with the Chinese Academy of Sciences; in 2017, it released the first foot type foot pressing gait integrated scanner, footbird "foot recognition bird"; In 2019, Shuangchi's "new intelligent manufacturing" was selected as the "2019 industrial Internet platform innovation application case" of the Ministry of industry and information technology; on July 25, 2020, Shuangchi 1991 intelligent factory became the main venue of the first "Fujian good shoes online shopping festival"

Xia Gang, chairman of CLP Wangchen, said: "the complexity of new intelligent manufacturing in the shoe industry is actually higher than that in the clothing industry"! For example, clothing size is not required to be very accurate, and if there is a difference of 0.5cm in shoes, the comfort will be greatly different, even leading to "fat feet wearing thin shoes, thin feet wearing fat shoes". To this end, Shuangchi has successfully developed the "foot recognition bird" system after six years, and intelligently matches the foot shape based on the big data of 5 million shoe models.

"Digital China Construction Summit" with "new intelligent manufacturing"

"Digital", to create a more beautiful life! With digital, enabling the era!

In the digital era, every industry is worth doing again! How to graft "new intelligent manufacturing" to empower new footwear brands has become a great opportunity for Putian shoe industry cluster! During the event, the theme forum of "the future has come · new intelligent manufacturing" was held, including Chen Wenbiao, Lin Jinxing, Guo Jing, Guo Jing, Guo Jing, and Chen Yinghong, chairman of CLP Wangchen In view of the future trend of new intelligent manufacturing, the development mode of "new intelligent manufacturing + new category" and the operation mode of "new intelligent manufacturing ecological alliance", etc., we had a deep wisdom collision, and the entrepreneurs participating in the meeting also enthusiastically participated in the interaction!

Grasping the times, talking about the future, leading the future, and digitalizing the industry, may mean a significant opportunity for the brand development of Putian shoe enterprises and the development of pushoe 100 cluster!