Behind The Rapid Arrival Of Goods: "Double 11" Logistics Speed Up

"What impresses you most about the" double 11 "this year? Ha ha, that must be the fastest way to collect packages. " Zhou Yi, a white-collar worker in Beijing, paid the pre-sale balance of "double 11" in the early morning of November 11, and was awakened by the knock on the door of the courier before 8:00 on November 11. After receiving the package, Zhou Yi sent a circle of friends to marvel at the speed of this year's package delivery. She said, "the courier said that in fact, my package had already arrived at a nearby (express) outlet. If it had not been impossible to deliver it in the middle of the night, it might have arrived in an hour."

Like Zhou Yi, there are not a few consumers who have super fast logistics experience. Not only are small parcels delivered fast, but also large packages are speeding up. Deppon express told reporters that after receiving the delivery demand at 00:03, Tan Guocheng, the younger brother of deppon express, successfully picked up the goods in only one minute, and set off at 00:05, ran 2.8 kilometers, and delivered three bags of rice to the user's home on the 16th floor of Yichang city at 00:10.

The secret behind the rapid arrival of these large and small packages is the "pre-sale Super Express" which is popular in express companies this year. Through the pre-sale front-end warehouse mode, the pre-sale goods with deposit are sent to the nearest express site and community nearest to the buyer. After the buyer has paid the balance, the goods can be delivered nearby and delivered quickly.

Under the "domestic big cycle" scenario, the market space of express industry is further opened. With the continuous upgrading of industry and consumption, the express industry has undergone earth shaking changes. At present, big data, cloud computing, artificial intelligence "Express + science and technology" has become a new engine to help express enterprises to achieve sustainable development and move towards intelligent era.

This year's "double 11" package materials exceeded 5.7 billion pieces

There are many express companies in Beijing. During this period of time, the area is often crowded, meal time is a common long line. A senior female classmate from the Law School of Beijing Foreign Studies University pushed the car prepared by the school for students to take delivery of express delivery. She picked up four or five pieces of express delivery at the delivery point. Some of the senior students who bought a pair of wood express in Beijing University told them that some of them had bought a pair of wood express in Beijing University.

The difference between this year's "double 11" and previous years is that the presale of major e-commerce platforms has not only been advanced this year, but also the peak sales of "double 11" has been divided into two waves. Tmall announced that November 1-3 of this year is the first wave of sales period, which is also the first time to pay the balance. Consumers can continue to add shopping carts from November 4 to 10, and November 11 is the second wave of sales period.

This has actually lengthened the sales peak band of the "double 11" and made the logistics peak more leisurely. After all, at 0:30 a.m. on November 11, tmall's trading volume exceeded 372.3 billion yuan, and Jingdong also broke through 200 billion yuan, breaking through the double "double 11" report card of last year. According to the forecast of the State Post Office, during the "double 11" period this year, the volume of postal (express) items handled by the whole industry will reach 5.78 billion, and the daily average express business volume is expected to reach 490 million, about twice the daily business volume.

Couriers are most aware of the changes in the number of packages. Yunda Beiwai network's courier told reporters, "in order to work more convenient", the Yunda express and Shentong express of Beiwai temporarily cooperate to send delivery. Zhongtong's couriers also said that Yuantong express and Zhongtong express of Beiwai will cooperate to send the goods temporarily. These express delivery companies, which were originally rivals, cooperated in order to have more staff and handle packages more efficiently.

According to Yunda express to reporters, there was a wave of express delivery peak in early November. At that time, the number of packages per day was more than 4000 pieces, and then dropped to 3000-4000 pieces. It is estimated that the number of deliveries may double between November 13 and November 17. Therefore, there are eight to nine couriers in charge of this branch of Beiwai, but I'm afraid they will not be busy and will increase People. Zhongtong and Yuantong have increased their manpower by 50%. At present, nine couriers are busy from 6:00 a.m. to 10:00 p.m. Zhongtong courier told reporters that the average number of pieces delivered on this Sunday before the 11th was about 3000 to 4000, and it is estimated that the peak day after the 11th will be about 6000 pieces.

The end of the past year is the crux of blocking the express delivery time limit. In order to meet the "double 11" peak volume, the major express companies have to pay close attention to recruitment. "Deppon has supplemented the staff of potential high-risk departments in advance, and has done a good job in salary and logistics support," Huang Jinlong, director of deppon Express's Investor Relations Department, told 21st century economic news that for couriers from 16 regions including northwest China, Shanghai, Beijing and Fujian, deppon has offered subsidies and guaranteed salary to improve personnel retention. He disclosed that deppon Express has implemented the 1 + X incentive security scheme, and the decentralization Division has independently formulated the coverage and incentive standards to supplement the flexible human resources in peak period. In addition, due to the fact that the delivery volume during the "double 11" period increased by 2-3 times compared with that of daily delivery, at the same time, night delivery service was promoted. In order to fight this hard battle, deppon express set up an "energy gas station" for the express younger brother to provide them with sufficient logistics support.

It is also understood that in order to win the sentinel war of the "double 11", deppon express set up the "double 11" project team in August this year, in which 24 war zone modules were set up to make all-round preparation from the aspects of venues, personnel and vehicles, so as to ensure the smooth and efficient operation and smooth goods circulation during the "double 11" period.

Shentong is more ruthless. Before the "double 11" this year, a notice issued by the customer service department of Shentong express headquarters has swept the circle of friends in Shentong outlets. According to the notice, Shentong headquarters will provide 1 million yuan to reward the excellent outlets during the "double 11" peak season. The main purpose of "building a good service network" is to improve the service quality Shentong express customer service responsible person said.

Pre sale front position is popular

With more manpower, it will be difficult to handle 490 million packages a day. More and more express companies are using new technology to make logistics faster. "Facing the huge test of high peak value, large flow and super strength, the preparation of equipment site and personnel is the foundation." Wang Wei, vice president of Baishi group and deputy general manager of Baishi express, told reporters that before "double 11", Baishi had increased the area of transfer center by 500000 square meters, with a year-on-year increase of 13.9%. At the same time, it also added 52 sets of high-speed automatic sorting lines, more than 500 sets of five side scanning DWS equipment, more than 6000 high-speed swing arms, and loading and unloading equipment and sorting lines such as telescopic machines.

In Baishi Express Shanghai transfer center, 52 sets of five side scanning DWS are used for inbound and outbound services. They are responsible for automatic scanning, sorting and weighing. At the unloading port, each assembly line that used to need 7 operators was updated to five side scanning DWS. Now one operator can operate two lines at the same time, which greatly saves the manpower of the transfer center. At present, five side scanning DWS has been fully laid in 59 transfer centers of Baishi express. In addition, Baishi will soon put into use the automatic sorting system of distribution card in Shanghai, Fuzhou, Guiyang, Luohe and other regional transfer centers. With the combination of six side scanning equipment, single piece separator and cycloid, the sorting efficiency can reach 5000 pieces per hour, which can realize the unmanned operation of the sorting line.

"Compared with previous years, one of the fundamental reasons why express delivery is fast this year lies in the enabling of science and technology," said Guo Pengcheng, director of Yunda media department. With the full automation "armed" of the transfer center, more Express items can be transferred in time through batch, centralized and automatic operation and sorting while reducing labor intensity. In particular, with the increasing investment in science and technology in terminal service outlets, automatic sorting equipment has been put on line one after another, so that the efficiency of express delivery at the end can be comprehensively improved.

In addition, in all links of transit, transportation and delivery, various kinds of scientific and technological "weapons" are used. For example, in the transit link, Yunda big data analysis system calculates a more efficient and reasonable transportation route through the prediction of express volume, so as to achieve the goal of the shortest time efficiency and optimal routing of express transportation. For another example, in the transportation link, Yunda monitors the operation status of each vehicle, each shift and each express in real time through the in transit monitoring information system, so as to ensure that the express can be controlled, visible, safe, fast and timely.

Wei Yongqiang, vice president of Baishi group and vice general manager of Baishi supply chain, also said that in order to improve the efficiency of the supply chain, Baishi supply chain usually assists the brand owners to do a comprehensive analysis on the consumption demand and big data of the "double 11" campaign two months in advance, and does a good job in the supply chain and logistics coping strategies, helping customers plan the warehouse layout of goods and preparing the goods to the nearest warehouse in advance Library. By making a careful replenishment plan, we can effectively avoid the phenomenon of out of stock or delayed replenishment. According to its introduction, with the help of self-developed supply chain and logistics system software, professional data analysis and system cluster processing ability, Baishi supply chain provides customized whole process intelligent supply chain solutions for more than 3000 customers in preparation for the "double 11" campaign. Through 418 self operated and franchise cloud warehouses covering a wide range of the country, it provides network support for customers' full scene and multi-level service demands.

In fact, this is the pre-sale mode of this year. Shentong express related person in charge said that the "double 11" comprehensive expansion of "pre-sale super fast", pre-sale pre-sale orders reached million level, 60 sinking centers covered 162 cities. Tmall's "double 11" pre-sale order will start to pay the balance at 0:30, and Chengdu's final payer will receive the package delivered by Shentong express 10 minutes after payment. He said that the "pre-sale Super Express" project is also an active change in Shentong express's business. Through close cooperation with the rookie supply chain, it has reconstructed the business system from the bottom logic, turning the single express network into a supply chain network cooperating with platforms and businesses, transforming to digital, and building a diversified and modular business capability.

?