1.1 Billion New Retail Channels!

As of November 11, at 00:15 on November 11, the sales performance of single brand tmall flagship store of cabbien card exceeded 100 million; at 00:45, the sales performance of all channel single brand online exceeded 200 million; as of 00:00 of November 12, 2020, the total sales performance of all channel double 11 of cabbie E-commerce x new retail line exceeded 300 million!

Tmall flagship store, the main brand of the group, ranked 10th in men's wear,

Jingdong flagship stores ranked top in men's wear.

The sales performance of double-digit increase year on year!

In 2020, cabbien carbin has made a breakthrough, which is due to the comprehensive strategic layout before the double 11. The following five aspects of preparation and marketing strategies have also become the incremental sources of brand double 11 this year:

1. Goods planning: Based on the serious shortage of funds in previous years, cabbien carbine is fully stocked this year.

Since the whole clothing industry has predicted that this year will be a cold winter since July, cabbien carbine has also increased the development of deep winter products, such as down jacket and thick coat, and has increased the targeted launch and promotion of men's and women's clothing and Northern customers.

2. Brand volume building: starting from July, the preparatory work of double 11 has been launched, with investment in IP co branding series, and in-depth cooperation with stars, KOL and Koc; in September and October, via live broadcast was linked to build brand volume; in October, the closing show of Shanghai Fashion Week, e-commerce carried out online and offline linkage through live broadcast, and brand self broadcast attracted more than 160000 people to watch.

3. Maintenance of new and old customers: since July this year, cabbien carbine has recalled old customers through a series of member maintenance actions;

At the same time, in September and October this year, we will increase the investment inside and outside the station, and introduce a large number of AI people to promote the innovation.

4. Short video layout: according to the layout changes of tmall's traffic structure, cabbien's short videos also cover every product of the store, and the important short videos will be differentiated in content to obtain public traffic by quality and quantity.

5. Double million plan: for the outside world, online flagship stores launch a million million subsidy program to benefit consumers! Internally, we set up a double 11 special team and set up a million bonus to stimulate team morale. Million subsidies for customers, million rewards for internal!

It is reported that cabbien all brands and channels participate in the double 11. In addition to generating sales, it also expands public domain traffic to private domain for maintenance. In addition, the IP co branding series will also attract some customers who have resonance with IP, including the "carbine x Dunhuang Museum" co branding series, the "carbin x Garfield cat" co branding series, and the artist Park Chan lung co branding series. It has attracted many young groups who love Chinese culture and love the trend by planting grass in multiple channels.

As an original designer brand in China, cabbien carbine has always adhered to original design and constantly enriched the brand matrix. At present, there are cabbien cabbien, CABBIE urban cabinet City, high street designer fashion brand 2am and children's wear brand cabbie love. At present, nearly 1000 stores have been set up in China to show innovative lifestyle from the perspectives of fashion, lifestyle, store image and scene experience.