Gaoyang'S "Decompression Towel" Sold Nearly 10000 Boxes In An Hour

Recently, at the live broadcast of the "China Gaoyang towel Festival" held in Gaoyang County, Baoding City, a blind box of loshipai decompression towel developed by the industrial design center of Gaoyang Hebei Ruichun Textile Co., Ltd. was broadcast live online for more than one hour. This seemingly "unreliable" towel sold 9700 boxes online. The hot sale of decompression towel, more confirmed that "innovative design to enhance product competitiveness" has become the consensus of Gaoyang textile enterprises.

According to reports, in order to comprehensively promote the transformation and upgrading of Gaoyang textile and create a regional brand image of "high quality Gaoyang", the Gaoyang towel Festival adopts the mode of offline + online joint marketing, with full network, long-term and multi product live broadcast to create a hot selling situation of explosive recommendation.

In this context, this alternative "decompression towel" developed by the industrial design center of Hebei Ruichun Textile Co., Ltd. stands out and becomes a highlight of this towel Festival. When it comes to towel, most people will combine it with daily necessities. However, this product breaks people's traditional cognition of towel, endows towel with fashion, toys, constellations and other attributes, becoming a decompression toy for young people.

According to Wang Shunxi, senior designer of industrial design center of Hebei Ruichun Textile Co., Ltd., and creative director of decompression towel, this idea originated from the epidemic period. Their R & D team noticed that some netizens cut soap into various patterns on the Internet to eliminate boring moments. "Boring economy" should also be a current trend. Based on this, they began to redefine the new function of towel.

In addition to the design of "more than 120 times of tear down, the design team can create a sense of relaxation, and the design team will be able to create a sense of relaxation in their spare time. This allows the towel to be disassembled and used for entertainment at the same time. In fact, this innovation is not a flash of light, but the result of the team's continuous exploration of the market for more than ten years.

The industrial design center of Hebei Ruichun Textile Co., Ltd. is the predecessor of the R & D center of Hebei Ruichun Textile Co., Ltd. as early as 11 years ago, the design center integrated the relevant personnel of the technology department and the production department. The purpose is to develop new products through market demand, and to complete the products and ensure the quality of the products by using the advanced production equipment and technology Volume, so that the products in the domestic industry in the leading level.

In recent years, Hebei Ruichun Textile Co., Ltd. and Qingdao University jointly developed Jieke antibacterial towel "blended yarn containing grass coral fiber and mint fiber and its preparation method", which won the national patent, and established Jieke brand with the theme of antibacterial and healthy life; In recent two years, we have applied for 4 patents, obtained 1 national patent and 2 software copyrights, and won the national high-tech enterprise in 2017. These innovative achievements are all efforts to enhance the competitiveness of products.

As we all know, Gaoyang County is a large towel textile County, with an annual output of 500000 tons of towels, accounting for 30% of the total output of the country. It is the largest wholesale place of textiles in China. Towel textile can be described as the rice bowl and money bag of Gaoyang people. However, Gaoyang towel in the rapid development process, but also experienced "low price competition, quantity without quality" and other embarrassments. With the transformation and upgrading of towel textile industry in Gaoyang County, more and more textile owners clearly realize that if they want to transform, they must aim at high-quality development requirements, and let enterprises and products move towards the middle and high-end. In the past, they earned hard money, but now they earn creative money. Nowadays, relying on the cultivation of brand, relying on innovative design to enhance product competitiveness has become the consensus of most Gaoyang textile enterprises.