Sneaker Con And Tmall Return To Shanghai

Named by tmall, tmall wave live and sneaker con jointly launched the sneaker con fashion show 2020 (Shanghai Station) will be launched at the Shanghai World Expo exhibition hall from December 19 to 20, 2020. In addition to joining hands with American shoe and fashion designer Sean In addition to wotherspoon, co-founder Li Na and family friend Bai Jingting will also show up again. They will join with many partners to present diversified entertainment scenes and unique fashion and culture scenes. At 8:00 p.m. on November 19, Taobao's "official flagship store of barley" will sell limited early bird tickets [exclusive to live room]! After 9:00 p.m. on November 19, the tickets resumed their normal price and were fully sold on barley app.

As art director of this year's Shanghai station, Sean will be responsible for the visual presentation of the exhibition, including the main visual poster, product design around the event, and limited co branded toys. As the founder of the year of 1997, many of the fans of the year of the year of "Rainbow / air" have mixed the classic material of "97" and "air of the year" in the eyes of many fans of the year. Sean, who is very talented, has launched co branded products with Adidas origins, ASICs, guess, bape and other brands. He likes to use colorful colors to enrich product vision. He is also known as "the designer who can use color most".

In the past 11 years, the sneaker con, which has accumulated millions of visitors around the world, has become the "holy land of sneaker culture" in the eyes of all shoes. Sports stars, rap singers and other celebrities at home and abroad will come to experience the charm of the "surface shoes exhibition". Li Na, a two-time Grand Slam winner and a member of the tennis hall of fame, will be a founding partner of sneaker con again. At the same time, Bai Jingting, a close friend of the snake con family, will also appear at the event to share his love experience with many shoe lovers.

With the expansion of the trend market and the integration of street culture, sneaker con has already gone beyond the scope of shoe show, providing a variety of experience and value-added services for the audience. The sneaker con activities in mainland China follow the original pattern of shoe exhibitors, shoe appraisal and trading pit in North America. A number of shoes can be replaced freely on the spot, and the on-site fashion stage allows us to get close to a number of celebrities.

In addition to the fashion experience brought by large brand exhibitors, many wonderful exhibition areas, such as ace of Customs shoe customization workshop, barbershop retro barbershop, girls force field women's exhibition area and vintage market retro market market, will bring fans a cultural feast of sneaker trend.

The joint launch of fangtianmaochao live will join hands with nearly 100 trend brands of tmall to bring about a comprehensive exhibition of fashion lifestyle, covering a large number of fashion items such as Chaofu, Chaoshi, chaoqu, Chaojia, Chaotong, etc. As the birthplace of online trend, tmall wave live will join hands with the international trend managers, Sean wotherspoon, stash, Ian ball, hehezhang, etc. to bring the exclusive series of CO branded items of the 2020 sneaker con Shanghai station for the first exhibition offline and exclusive sale on the online tmall platform.

At 8:00 p.m. on November 19, Taobao's "official flagship store of barley" will sell limited early bird tickets [exclusive to live room]! After 9:00 p.m. on November 19, the tickets resumed their normal price and were fully sold on barley app. Tickets include limited one-day tickets (230 yuan for early bird, 280 yuan for original price) and two-day tickets (430 yuan and 480 yuan for early bird). The popular super fan tickets (700 yuan) will also be on sale!

Sneaker con sneaker fashion show 2020 (Shanghai Station) is named by tmall and jointly sponsored by tmall live Sponsored by Weimei and co hosted by Shanghai Donghao Lansheng exhibition group, barley.com acts as the official ticketing partner, and cooperates with Pudong Development Bank credit card, blended whisky brand Chivas, Pepsi sugar free, XTEP, Brooklyn craft beer, Beijing a craft beer, sperding, Crocs, new Era, comback, supbro, vibram and Panini star cards bring more new contents, new culture and new trends to Shanghai station. As an official social partner, Weibo will jointly launch "Koi shoes" and "vote for the most beautiful girl" activities with sneaker con. As an official cooperative cultural community and video platform, bilibilibili will participate in the cross-border fashion field for the first time. In addition to the award-winning soliciting activities for online shoe content, it will also bring the new generation of popular rap players to parachute with bilibilibiliup at station B of this sneaker con to interact with you.

For more cool on-site interactive content, please pay attention to wechat official account @ sneakercon, microblog @ sneakerconchina, and twitter / B station number @ sneaker con. At the same time, you are welcome to post the content on the above platform, and attach the topic "sneakercon Shanghai", "tmall wave live" to interact with us.

About sneaker con

Founded in 2009, sneaker con is a shoe carnival for all the friends who love shoe culture and street culture. It has landed in 12 countries, held activities in more than 40 cities, and has more than 5 million loyal fans. It is a global activity platform linking business and culture. In the eyes of all sneaker heads, sneaker con is known as "a must go once in a lifetime shoe culture feast". In 2019, sneaker con successively landed in Shanghai and Guangzhou in China, attracting numerous fashion enthusiasts to participate.

About Sean wotherspoon

With years of love for ancient culture, Sean opened a medieval consignment store called round two in his hometown of Virginia in 2013. Nowadays, the five famous customers in Los Angeles, such as Victoria, round and two, have been the trend of the world.

　 About tmall wave live

As the original trend marketing brand of tmall, tmall live is committed to creating the first platform of fashion product launch and trend marketing, so that Chinese and even global consumers can find more ideal life styles in tmall. In 2020, tmall launched more than 100 brands, including more than 10000 fashion items. In the whole year, tmall teamed up with several 10 trend artists, such as supervision, kiddy, chairman wipe, kzengjiang and rocklee, to explore the possibility of trend creation for all kinds of products.

　　 About endeavor

As an important trend IP of endeavor investment, sneaker con was successfully introduced into mainland China by endeavor Weimei in 2019. As a subsidiary of endeavor group (formerly WME | IMG), endeavor operates entertainment, sports and fashion businesses in more than 30 countries around the world, which is a global leader in the industry. With the joint investment of Sequoia Capital, Tencent, focus media and Fangyuan capital, endeavor to expand Endeavor's influence and business cooperation in China and promote its all-round development in the field of entertainment and sports.