Humen Fashion Fair

　　 The new fashion industry cluster of Humen district shows its charm in the world

It's time for the wind to set sail and forge ahead to write a new fashion chapter in the bay area. This (November 19) morning, The 25th China (Humen) International Clothing Fair The Humen fashion week was held ceremoniously, which once again attracted the attention of the whole industry.

The reporter learned from the meeting that after humen and China Textile Industry Federation signed the agreement of "jointly building the leading area of world-class textile and garment industry cluster" last year, substantial progress has been made this year: the four major public service platform projects of China Textile Industry Federation - Dawan District Science and technology innovation training base of China clothing association, and fashion industry of Dawan District of China Textile Information Center are available The Research Center for sustainable development, the Institute of clothing and apparel industry of China Textile Engineering Association, and the innovation and entrepreneurship base of Dawan District of China Fashion Designers Association have officially settled down in humen and planned to settle in the international fashion valley of Dawan district. The project is jointly developed by Guangdong fashion industry development Co., Ltd. and Dongguan Yichun Group Co., Ltd. with a planned investment of 2 billion yuan, it will build five industrial centers, including the international fashion brand center, the international fashion product intelligent manufacturing center, the international fashion culture center, the Asian creative design center, and the innovation center of Guangdong, Hong Kong and Macao Bay District of China Textile Union. At the same time, the TOD complex project of Humen high-speed railway station, which has the advantages of high-speed rail, urban rail and subway, has started construction. With the arrival of two central enterprises, China Silk Group's southern regional headquarters project and China Light Industry Group's southern regional headquarters project, it is planned to create an international top fashion industry R & D and Exhibition Center; "Yiliu Fashion Industrial Park" in the old industrial zone will also be transformed into a high-end fashion Industrial Park Humen is firmly seizing the major strategic opportunities such as the construction of Guangdong Hong Kong Macao Bay area, Shenzhen's leading demonstration area of socialism with Chinese characteristics, Dongguan's construction of Guangdong's manufacturing supply side structural reform and Innovation Experimental Zone, actively expanding the industrial development space, building a world-class industrial cluster leading area by taking multiple measures, ushering in the high-quality development period of Humen clothing.

Sun Ruizhe, chairman of International Textile Manufacturers Federation and President of China Textile Industry Federation; Yang Jichao, former vice president of China Textile Industry Federation; Xing guanlei, director of Party committee office and trade union chairman of China Textile Industry Federation; chairman of China Textile Workers' Ideological and Political Work Research Association; Qiao Yanjin, director of China Textile Information Center; chairman of China Textile Engineering Association Fu Guangwei, director of testing center of China Textile Industry Federation, Chen Zhihua, President of China printing and dyeing industry association, and Yang Jinchun, executive vice president of China Garment Association; Wan Zhuo Pei, vice mayor of Dongguan Municipal People's Government of Guangdong Province; Zhong Ganquan, former vice chairman of Dongguan CPPCC; Luo Bin, Secretary of Party Working Committee and Secretary of Humen Town Party committee in Binhai bay new area, Dongguan; Wang Yaoming, deputy secretary of Humen Town Party committee and mayor; as well as China clothing association, China Clothing Designers Association, China printing and dyeing industry association, China Fashion Color Association, and China general merchandise business association Leaders of the national industry association, leaders of Guangdong, Shandong, Sichuan, Henan, Shaanxi and other provinces' clothing industry associations, leaders of relevant cities and counties, representatives of industry enterprises, well-known experts and scholars, and personages from all walks of life at home and abroad attended the opening ceremony.

In recent years, Humen has continuously consolidated its advantages in terms of scale, innovation and cooperation with overseas garment industry. With "Bay Area fashion city, charming quality Humen" as the direction, Humen is becoming a new fashion landmark in Dawan district. " Sun Ruizhe, chairman of the International Federation of textile manufacturers and President of China Textile Industry Federation, said in his speech that Humen clothing fair is the epitome of the development of Humen textile and garment industry. After years of accumulation, the exhibition market effect and industry influence have a qualitative leap, which is a symbol event to show the fashion charm of Dawan district. Under the new situation, Humen should establish a systematic thinking, take industry as the development foundation, create fashion ecology; take domestic demand as the strategic basis point to open up the market pattern; take innovation as the core driving force, strengthen strategic support, grasp the historical opportunity of the construction of Guangdong, Hong Kong and Macao Bay area, and promote the construction of world-class industry cluster leading area.

Wan Zhuo Pei, vice mayor of Dongguan Municipal People's government, said in his speech that as an important industrial cluster area of textile and clothing industry, Humen Town has been committed to building a clothing industry platform, cultivating fashion brands, promoting industrial collaborative innovation, and becoming the promoter and leader of Dongguan textile and garment industry. Dongguan will further support the development of the real economy of the manufacturing industry, including the textile and garment industry, and will issue a 3 + 1 policy to support the development of textile and garment industries, help enterprises to become bigger and stronger, improve the development quality of high-quality characteristic industries, and promote the development of high-quality industries.

According to Wang Yaoming, deputy secretary of the Party committee and mayor of Humen Town, in recent years, Humen clothing industry has accelerated innovation and upgrading, achieving an annual total industrial output value of 45 billion yuan and an annual sales volume of over 90 billion yuan. This year, in the face of the challenge of the epidemic situation, Humen has taken the lead in the crisis and opened a new situation in the face of changes. This year's clothing fair and fashion week launched the live broadcast of online cloud Exhibition for the first time. It has carefully arranged more than 20 activities such as 3 industry high-end forums and 9 fashion conferences, and is committed to presenting a fashion event with various highlights. At the scene, sun Ruizhe, chairman of the International Federation of textile manufacturers and President of China Textile Industry Federation, Wan Zhuo Pei, vice mayor of Dongguan Municipal People's government, Luo Bin, Secretary of the Party Working Committee and Party committee of Humen Town, Dongguan City; Wang Yaoming, deputy secretary of the Party committee and mayor of Humen Town, Dongguan City; Qiao Yanjin, director of China Textile Information Center; chairman of China Textile Engineering Association and China National Textile Corporation Fu Guangwei, director of testing center of Textile Industry Federation, Yang Jinchun, executive vice president of China Fashion Association, Xie Fangming, full-time vice chairman of China Fashion Designers Association, Liu Jinzhi, vice chairman of Dongguan Yichun Group Co., Ltd., and Li Hang, general manager of Guangdong fashion industry development Co., Ltd., jointly unveiled the four public service platforms, opening a new chapter in the future development of Humen clothing. More than 20 activities were staged to show the charm of Humen. It is reported that the total area of the exhibition hall of this year's Clothing Fair is more than 300000 square meters. The main venue is located in Humen Convention and Exhibition Center, with Fashion City Huanghe fashion city , Daying clothing e-mall and other nearly 20 sub venues. The exhibition area of the main venue covers an area of 10000 square meters, with 520 booths. There are special zones for brand fashion (including women's wear, men's wear and underwear), children's wear zone, Humen fashion innovation experience exhibition series activities, clothing printing creative boutique exhibition, social responsibility exhibition area, etc. nearly 100 well-known exhibitors such as Chun and yi'ao are used to display the strength and image of nearly 100 well-known enterprises, focusing on the clothing supply of "Humen characteristics" We should make every effort to build a one-stop purchasing platform for garment industry at home and abroad.

At the same time, the exhibition opened the live broadcast feast of online cloud Exhibition for the first time, which was enabled by live broadcast, VR, 5g and other technologies to realize the cloud display of exhibitors and the cloud shopping of purchasers, leverage the ecological chain and connect the industrial chain, so as to help exhibitors expand the market and grasp the new business opportunities under the new situation. The reporter saw on the spot that the linking plus x China Fashion sharing platform focused on displaying the design strength of various regions through the industrial chain series; the intelligent fashion clothing exhibition gathered the latest innovative products of many domestic famous brands, such as bosden down jacket of "black technology", Kailing solar power generation Backpack, Anta ultra light windbreaker, red bean intelligent running clothes, etc. It is reported that the four-day Clothing Fair will perform the interactive experience exhibition of the popular trend of Chinese textile fabrics in autumn and winter of 2021 / 2022 and "trend co construction and fashion sharing", china.c.e.p. China clothing and apparel printing boutique exhibition, smart fashion apparel exhibition, 2020 China Textile and clothing supply chain forum, and "creative power" - the 21st "Humen Cup" international exhibition Youth Design (women's wear) competition finals, "global fashion · hand in hand Humen" 2020 International Fashion Challenge show, "re: innovation Rebirth: Rebirth" - Yishion More than 20 activities, such as the release of pure fashion, "Zen language in the forest" - the spring and summer popular trend of Humen in 2021, the release of the "Vasca" media influence list of China's pregnant and infant industry in 2020 and the docking train of China's children's wear trend discussion, the launching ceremony of special theme activity of "tackling difficulties and promoting consumption in the first 100 days of the end of the year of Humen in 2020" and Tesco Humen shopping and food festival, etc The fashion charm of clothing highlights the "five new" highlights of this fair, namely, the new mode of the exhibition, the new vitality of Humen, the new style and features of the industry, the new trend of the industry and the new driving force of the economy.