Overseas Consumption Season Is Coming, Can Foreign Trade Market Still Usher In The Last Wave Of Peak Season?
Recently, the second wave of epidemic in Europe has deteriorated rapidly, and many governments have issued relevant control measures urgently. The deterioration of the epidemic has once again affected the textile industry. According to boss cloth, some parts of the UK recently ushered in a long holiday due to the rebound of the epidemic, and many British garment manufacturers are in a state of suspension. "Recently completed a batch of orders, as customers in the UK have been on holiday and are expected to stay until mid December, they asked me to postpone delivery. Although it is only a delay in delivery, I am still worried that it will be cancelled after a long time. " Foreign trade enterprises Luo said.
General manager Luo also said that during the holiday, not only the goods could not be delivered, but also no new orders were issued. In other words, the period from November to the end of the year was originally the peak season of the foreign trade market, but now it may become the off-season due to the impact of the epidemic. According to the British holiday time point, it will resume in the middle of December, and the Christmas holiday will come again on December 25. It's January to get back to work again, and February will usher in China's Spring Festival. In this way, the docking time of the two sides is only one month in January. As far as general manager Luo is concerned, he no longer expects to receive new orders before the year, but only hopes that the orders completed on his hand can be delivered smoothly.
There is not much time left for textile workers in 2020, so the market of the remaining two months has attracted much attention, especially in foreign trade. In previous years, it was the time for foreign trade orders to start. So can the next peak season of foreign trade market come as scheduled?
The export orders of foreign trade still increase instead of decreasing
In the first three quarters, China exported 828.78 billion yuan of textiles including masks, an increase of 37.5%. From this export data, China's foreign trade is gradually recovering. Even though the overseas epidemic situation is repeated, the whole foreign trade market still presents an upward trend.
?
A trader exporting to the United States said: "our clothing exported to the United States is through a fabric trading company in Japan. The total order sales of the whole year last year were only 10 million, so far this year, the sales volume has reached 30 million. Although affected by the epidemic situation this year, the single volume has increased. The main reason is that the purchasing power of residents has been reduced due to the epidemic situation. The clothing is mainly made of medium and low-end prices, while the fabrics made in China have a higher price advantage. Therefore, all the orders that the Japanese company could produce by itself were also sent to me for production. "
In other words, clothing as a rigid demand products, a certain amount of demand is still in, but the demand for consumption is declining, and the clothing with medium and low prices is more popular. Therefore, for some traders with stable source of customers, the impact of the epidemic this year is very small, and there is still the possibility of increasing orders instead of falling.
?
From the downstream printing and dyeing Market, many market participants expect that the printing and dyeing market will decline with the end of the double 11. However, it is not the case. The printing and dyeing Market is still crowded and has little change from the previous boom. Dye vat start-up rate, also remains at about 90%. However, there are still some reduction in the number of gray fabric mills. But on the whole, it is not much different from the market in October. And support this wave of market is the domestic market and foreign trade market orders, therefore, the current domestic and export market is good. From this time of year to the end of the year, it is a peak season for the foreign trade market, which is expected to strengthen in the later period.
"Black five" or stimulating clothing consumption
On November 18, Pfizer, an American pharmaceutical company, announced that the vaccine jointly developed by Pfizer and German biotechnology company biontech reached 95% in the final data analysis of clinical trials, which has met the requirements of applying for emergency use authorization, and will submit an application to the regulatory authorities within a few days. The optimistic prospect of vaccine launch may help drive consumption.
Although with the deterioration of the epidemic situation, chain supermarkets and grocery stores around the world have also restarted restrictive measures to control the flow of people. However, Wal Mart, a large supermarket chain, said it would not give up the annual event of the retail industry and the black Shopping Festival on November 27 this year, and would split its promotion activities into three parts, which has achieved the effect of diversion. Foreign black Shopping Festival is similar to the domestic double 11, clothing is also a major category of consumption, will inevitably bring a wave of inventory. And this wave of clothing purchasing power will directly affect the next and next year's order volume.
Fast fashion is characterized by "fast, ruthless and accurate", which drives the global fashion trend. Zara, H & M and UNIQLO are typical fast fashion brand representatives. In addition to "fast, hard, accurate" features, "multi batch, small batch" is also a feature of fast fashion. Under the epidemic situation, the sales volume of clothing has dropped sharply, and brand manufacturers are more cautious in purchasing quantity. Therefore, more willing to take the fast fashion of this type of mode, take a short single fast single route.
?
President Shen, a trader exporting to the United States, said: "this year, customers in the United States are going on a four week model, that is, there are only four weeks of production time from fabric to ready-made clothes. They also started this fast fashion mode. They don't stock up in advance. Once the inventory is urgent, they replenish immediately to avoid overstocking. Therefore, the production cycle is very short. " Next Friday, Europe and the United States will usher in the black Shopping Festival. After a lot of looting, some clothing inventory or urgent, so there will soon be a wave of replenishment possibility will also increase.
afterword
Therefore, the foreign trade market still has some good news, textile people should not lose confidence. The prospect of foreign trade market under the condition of multi space interweaving may be a little uncertain, so we still need to be cautious in the aspects of raw materials, grey cloth and spot goods.
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