"2020 Ningbo Textile Industry Intelligent And Brand Trend Practice Promotion Meeting" Held

On November 27, 2020, Ningbo Textile Industry Association successfully held the "2020 Ningbo Textile Industry intelligent and brand trend practice promotion meeting". Hu Zhongjun, deputy director of industrial products consumption Department of Ningbo Economic and Information Bureau, Huang Di, deputy director of trademark Supervision Department of Ningbo market supervision bureau, Peng Lihua, trend researcher of fashion trend Department of China Textile Information Center, Wang Huicheng, Internet expert of Zhejiang Province and chief information officer of xinfengming group, one of China's top 500 enterprises; Li Zhongjun, a special expert of Zhejiang intelligent manufacturing expert committee and Ningbo Cixing Co., Ltd Lijun, he Shizhong, senior technical consultant of SGS textile, Han Bingbing, senior researcher of futures, Li Xin, deputy director of public employment and talent service bureau of Lincang Municipal Bureau of human resources and social security, and relevant responsible persons of member units attended the meeting. The meeting was presided over by Liu Jianping, Secretary general of the association.

At the meeting, Hu Zhongjun gave a speech of guidance. He said that Ningbo is China's fashion capital, and textile industry is the pillar industry of Ningbo, which has made great contributions to Ningbo's urban influence and economic development. At present, Ningbo is committed to building itself into a fashion city, a single champion City, and promoting intelligent and industrial Internet is of great significance. Nowadays, the changing international situation has a great impact on the textile industry. The government will certainly step up efforts to help enterprises overcome the difficulties. It is also hoped that all the experts and enterprise leaders present here will overcome the difficulties and make concerted efforts to put forward valuable suggestions for the government to make Ningbo textile industry stronger and bigger.

Wang Huicheng, an Internet expert in Zhejiang Province and chief information officer of xinfengming group, one of China's top 500 companies, shared with you the "industrial Internet construction and application practice of large groups", and introduced the information strategy of "industrial Internet as the main line and building smart enterprises" based on the original five strategies of "fortress, talent, brand, innovation and sharing" Through the industrial Internet, enterprises' business, operation and management have been effectively linked up and supported, and the company's high-quality development has been promoted. Great achievements have been made in intelligent office, intelligent decision-making, intelligent production line, intelligent procurement, intelligent sales and intelligent logistics. It also said that the company is constantly improving 5g application, creating an ecosystem of Internet + chemical fiber + four chain collaboration, and escorting enterprises to enhance their world-class competitiveness.

Li Lijun, a special expert of Zhejiang intelligent manufacturing expert committee and Ningbo Cixing Co., Ltd., introduced the global Internet industry trend and the cutting-edge information of industrial interconnection on the theme of "digital transformation of knitting sweater industrial chain". Taking "Cixing c2m platform system architecture" as an example, this architecture has the whole process digital management, cloud factory workshop Kanban and production The data can be analyzed in real time and has the functions of digital decision-making assistance, etc., and it can show you Cixing's "one line molding" technology. You can customize the knitwear on the mobile terminal, and feel the pleasure of shopping in the panoramic virtual store based on VR.

He Shizhong, senior technical consultant of SGS textiles, shared the "road of textile industry transformation and quality upgrading in post epidemic era". He explained the functional testing standards of European and American mainstream buyers from two aspects of functionality and big health industry, and made a specific analysis from easy care, comfort, protection to health and intelligent, and introduced the testing standards, testing instruments and testing methods. It also mentioned the differences of domestic and foreign textile product quality compliance and the access mechanism of Chinese market textile products, and shared three typical recall cases, as well as various laws and regulations and regulatory system.

Peng Lihua, a trend researcher in the fashion trend Department of China Textile Information Center, prospectively interprets the fashion trend of Chinese textile fabrics in autumn and winter 2021 / 22. With the four themes of "light world", "more fantasy paradise", "original space" and "smart play country", this paper expounds the flow of the future autumn and winter season from the key points of creative concept, pattern design, fabric material and color elements Line hot spot, provides the inspiration and the inspiration for the enterprise's product development.

Huang Di, deputy director of trademark Supervision Department of Ningbo Municipal Market Supervision Bureau, gave a special lecture on "key points to be concerned about in the implementation of trademark brand strategy". From how the enterprise should register the trademark to use the trademark and protect the trademark rights, this paper explains in detail, and shares several infringement cases. In order to maintain the brand development and prevent infringement, we can choose the trademark infringement liability insurance initiated by Ningbo in China, and effectively control and share the trademark infringement risk by using the reimbursement compensation and HP nature.

Han Bingbing, senior researcher of chemical products futures, shared with you the "prospect of supply and demand pattern of upstream and downstream varieties of polyester industry chain". Affected by the epidemic situation, the crude oil of polyester industry has been greatly affected, but it is expected to promote economic recovery after the vaccine is launched. The situation of staple fiber and polyester is optimistic, its supply exceeds demand, and the industry competition is orderly.

The content of the lecture is based on the actual development of enterprises, which is rich in content, pragmatic and efficient, and has strong practical guidance. The teachers are farsighted, easy to understand, humorous and witty. Everyone said that the opportunity is rare and benefits a lot. The follow-up Association will provide in-depth guidance according to the specific needs of enterprises.

The purpose of this conference is to guide enterprises to improve the concept of global development trend, do a good job in brand operation layout, and promote the high-quality development of textile manufacturing in our city.