Market Analysis: 2021 / 22Aw Sports Leisure Trend Forecast

With the development of sports and leisure style, it no longer refers to a single style. Practical functional design has been integrated into all aspects of life, bringing convenience to daily work and life. From the change of clothing style, the mixing of materials, the immersion of design details“ motion ”The penetration of the brand has changed the consumer's dressing habits and the starting point of brand design clothing.

This season, "less but more refined" has become a new consumer value, refreshing the connotation of fashion. Exquisite, practical and durable quality has become the key of design under the "minimalist" life. In addition to the traditional design in special scenes, outdoor style pays more attention to practical design. Consumers' concern for sustainability makes it the spiritual core of the construction of original aesthetics. Natural things are constantly enlarged, and the renewal of original texture is the most original restoration and return of ecology.

In the deeply connected smart world, digital technology accelerates the development of virtual reality and E-sports business, and brings intelligent, ethical and immersive experience. This season focuses on creating an atmosphere of interaction between science and technology and human beings, a zero pressure experience moving at will, and the interaction between human beings, nature and the universe, so as to enrich the fresh connotation of advanced elegance and new sports.

Under the guidance of China Textile Information Center and national textile product development center, Chinese women's clothing fabrics Trends "2021 / 22aw sports and leisure trend" released by the Research Institute will comprehensively analyze the trend of sports and leisure style and help enterprises advocate innovative ideas of fabric product development oriented by market demand. 　

　　“ Less and better ”It becomes a new consumption value and refreshes the fashion connotation. Scientific and technological innovation and comfortable materials combine minimalism and classic style, bringing a yearning freedom to the field of sports and leisure. Exquisite, practical and durable quality has become the key of design under the "minimalist" life. Most of the fabrics are made of high-quality cotton materials, such as cotton cloth, circular knitting machine, cotton like functional nylon, etc.

Its surface is mostly dense structure, superfine fiber and high count yarn create delicate and delicate skin touch, which can be used for shirt coat, casual pants, jumpsuit, etc. The color is mainly composed of quiet and simple neutral color, delicate, comfortable and balanced. With light green tone for harmony, the minimalist space into vitality and strength. Cloud grey, gray stone and light brown grey update the very clean color plate, deduce the natural color from life.

From the present point of view, sustainability gene has become the spiritual core of original aesthetics, and consumers prefer the refined natural design style. Natural things are constantly enlarged, and the renewal of original texture is the most original restoration and return of ecology.

The mountains and rivers patterns, which are abstracted by art, restore the real environment with light blue and shadow green, and highlight the sense of protoplasm. Design details are the key, hot pressing bonding, interspersed design, perspective overlapping, hot pressing quilting The unexpected design makes the whole series have a new decorative visual style. Organic fiber, regenerated fiber, recycled fiber and other sustainable raw materials are the application focus. Heavy cotton feeling, stiff cotton feeling and dry nylon combined with coating finish provide the reassuring protection of green tone.

This season's new year's light power builds a positive and creative spiritual paradise with the free power of concentration but relaxation. Under the fusion of emotional color and texture, it releases the pure and cured romantic style.

After the epidemic era tends to cure the style of fabric design, bright color monochrome materials become the focus. Simple and dense cotton knitted fabric is used to create simple and comfortable sanitary clothes and suits, and radiate young tension with eye-catching colors and delicate texture; monochrome nylon or high gloss or elegant light, while paying attention to the functional characteristics of waterproof, breathable, moisture absorption and quick drying, recycled and recycled materials are recommended. The bright and colorful healing colors are mainly light green, banana yellow and sunset red, creating a lively and joyful atmosphere.

Anxiety gives birth to dark fashion, enriches the artistic expression of "beauty", and sports leisure style leads the revival of retro luxury style in the renewal and transformation, and thus enters the advanced situation.

The key point is the combination and collocation of luxury materials and technology fabrics. Artistic jacquard is no longer confined to the needs of women's clothing market. Combined with the overprint dyeing process, it shows an alternative dark style; the retro luxury style turns to the technology or decadent style; the bulky coat of velvet fabric and the knitted suit of gilding process are designed with casual luster and detail. Dark and rich deep tone, very gorgeous, and metal tone, update retro sports trend. Luminous metallic color comes from the fantasy inspiration of virtual reality and e-sports, reflecting the exaggerated expression of the digital world.