The 6Th Cotton International Men'S Wear Week × Yunshang Week Ends

Affected by the global epidemic situation, the international fashion pattern is currently speeding up the reconstruction, and China has become the most vigorous fashion consumer market with the first recovery in the global market. Under the background of China's recycling, a number of original men's wear brands are emerging in the era of internal circulation.

The 6th International Cotton week was held in Guangzhou. The theme of this men's wear week is "real-time coexistence", which deeply integrates the digital wave and the real economy to show the new force of China's men's wear trend.

Empowering Guangdong men's original strength

This year's cotton men's wear week has continued the good reputation and empowerment mode of "men's wear week × cloud Fashion Week". Under the background of global fashion style change and fashion industry reconstruction, the red cotton men's wear week, together with China's men's wear brands, senses the trend signals and captures global business opportunities.

Yu Guoqing, deputy director of the Commerce Bureau of Yuexiu District, Guangzhou, said that Yuexiu District is a famous clothing trade city in China and the core area of Guangzhou to build a "fashion city". It has always attached great importance to the development of fashion industry. This men's wear week has greatly boosted and strengthened the confidence of Guangdong garment industry.

Hong xingxu, Consul General of the South Korean Consulate General in Guangzhou, said that in recent years, there have been frequent exchanges and cooperation in the clothing industry between China and South Korea. Guangzhou HongMian international fashion city has a long and diversified cooperation with the Korean fashion industry. In the future, it is hoped that through the fashion platforms such as cotton International Men's wear week, the exchange and development of clothing culture between China and South Korea will be promoted and greater achievements will be achieved.

Xia Lingmin, vice president of China Textile Industry Federation, believes that the cotton International Men's wear week has become an important exchange and cooperation platform for China's clothing industry and an important platform for the release of fashion trends. By introducing high-quality fashion resources at home and abroad, the men's wear week provides more services for local original brands, and promotes the rapid growth of small and medium-sized garment enterprises into the new force of the industry. In the future, red cotton International Men's wear week should continue to take a pragmatic, innovative, open and win-win attitude, make full use of the global market, extend and optimize the industrial chain, gather and allocate global wisdom and resources, play a greater role in the exchange and development of global fashion industry, and actively create a new development pattern with domestic large cycle as the main body and domestic and international dual cycle promoting each other It has become a strategic basis for the development of China's clothing industry.

Industry insiders said that with the deep integration of digital wave of China's clothing industry and the real economy, emerging consumer hot spots continue to emerge, and the value of men's clothing industry and other market segments continues to improve. In the face of the complex and changeable international environment, independent designers and original brands will shift their anchor points back to China. Fashion buyers will also pay more attention to the local market and conduct a new survey of the global fashion industry.

Bu Xiaoqiang, President of Guangdong garment industry association and general manager of Guangzhou HongMian international fashion city, said that Guangzhou is one of the model cities of China's reform and opening up, and the development of Guangzhou's clothing industry shows the special charm and value endowed by the times. With the development of men's clothing on Monday, Guangdong Xinrui original men's wear brand has not only established a stable style and good reputation, but also formed a more mature operation mode on the road of commercialization.

Relying on fashion Bay area and integrating Digitalization

Based on the personalized characteristics of original design brands, physical ordering is still the mainstream. With the informatization and intelligent technology enabling, online ordering system also provides strong support for expanding the communication effect and realizing the transaction convenience. The live delivery mode focusing on mass consumption reflects the advantages of "fast, accurate and ruthless".

In addition to fashion shows and ordering meetings, this year's cotton men's wear week also focuses on the development of small and medium-sized enterprises, live delivery with goods, and online and offline interconnection. It continues to carry a common community for local original designer brands and C-end fashion lovers to gather a large number of spring and summer new products with high cost performance, so as to meet the fashion consumption needs of consumers who buy while watching and "kill" in the live room.

In addition, we have been working closely with men's fashion organizations in Guangzhou to promote the development of new men's wear. At the opening ceremony of this men's wear week, the men's wear show jointly presented by JTK, dash future and non human directly showed the fashion gene of men's wear week, which advocated originality, innovation and style.

In particular, it is worth mentioning that at present, the industrial agglomeration degree of Guangdong, Hong Kong and Macao Bay area is continuously increasing. From the advanced development of men's wear brands to increasingly standardized channel system; from the gathering of domestic innovative and cutting-edge to the continuous introduction of overseas high-end fashion resources; from professional cooperation in various links of the vertical chain to cross industry and cross field leading events such as culture and art Red cotton men's wear week follows the pulse of the times, provides a platform for in-depth communication with customers for local brands, builds a good business environment, extends the exploration and imagination of brand boundaries with the power of design, and stimulates the fashion vitality of China's men's wear brands in the new era.