Luo Yonghao Apologized Three Times For Selling Fake Live Broadcast

Recently, the wind of live e-commerce seems a little cold.

Of course, there are some reasons for the periodic weakness after the double 11 and double 12. However, with the tightening of supervision and the suspension of several head anchors, the voice of live broadcast e-commerce has increased.

This is not true. Recently, Luo Yonghao seems to be in a bad time, and "rollovers" are constantly on the rise.

01、 From being beaten to apologizing, Lao Luo is in a bad time

On the evening of December 15, the topic of "Luo Yonghao's admitting that the woolen sweaters sold are fake" was on the microblog hot search. The reason is that Luo Yonghao made a friend and released a statement on November 28 that the "pilkadan" brand woolen sweater sold in the live room of making a friend on November 28 was fake.

According to the statement, recently, many consumers reported that the "pilcardin" brand sweater purchased in the "make a friend live room" was not pure wool and suspected to be fake. Luo Yonghao team in the product inspection, confirmed that it is not wool products.

"Although the procedures are complete and the process is in compliance, there is still something wrong with the product." "the consumers who shop are based on their trust in us before placing orders." Luo Yonghao's team decided to pay three times as much as possible.

At the same time, the statement also stressed that it would immediately report the case to the public security organ together with the supplier Chengdu taolibao Network Technology Co., Ltd.

In fact, this is the second time that Luo Yonghao has been on the hot search because of the issue of live delivery.

Wang Hai, a professional cracker on counterfeit Simba's "bird's nest in sugar water", is also eyeing Luo Yonghao. On December 13, Wang Hai posted a micro blog saying that "Luo Yonghao is suspected of false propaganda", and that a mouthwash sold in Luo Yonghao's live room was "a fake import commodity suspected of falsely labeling the factory's name and address", and cited many evidences.

However, at 8:00 a.m. the next day, he made a friend and the official microblog gave an official reply to Wang Hai's query. According to the video of "Luo Yonghao suspected of false propaganda" put forward by Wang Hai, it was declared that the video had nothing to do with Luo Yonghao, and it was edited and used by bloggers without authorization. The mouthwash proposed by Wang Hai was "a fake import commodity suspected of falsely labeling the factory name and address", which was also carried out in the statement Denial.

Later, Wang Hai immediately replied on his microblog, further proposing that "mouthwash manufacturers are busy going bankrupt.".

After a friend made a statement about selling fake goods yesterday, Wang Hai quickly commented that "it turns out that Luo Yonghao has no choice, and the legal review can't find any fake documents". He also said that Luo Yonghao is good at English teaching and talk shows, but he can't throw away the pot.

At present, Wang Hai is still questioning Luo Yonghao in microblog. According to the latest news of the 21st century economic report, the fake woolen sweaters were due to the fact that "during the operation of the warehouse at night, the whole batch of goods were gone wrong". As for the suspected forged documents mentioned in the statement, there is no clear answer.

So far, Luo Yonghao's two "rollover" events have come to an end.

02、 Lao Luo & Wang Hai, trust and anger of consumers

Luo Yonghao and Wang Hai's battle may not be over for a while, but the off-site reaction is also worth noting.

First of all, on the consumer side, after making a friend and issuing a compensation statement, a large number of praise were heard under the microblog comments.

"It's so hard to see you turn over again..."

"Missed another" financial product. "

"Another restless company is going to have bad luck. Keng laoluo is OK, but Keng laoluo's customers are not. “”

"Once again, we have set an industry benchmark in the live broadcasting industry. We don't need others to crack down on counterfeit goods. We should supervise the crackdown on counterfeit goods first. Long Ge's products must be high-quality products."

At the same time, some "fans" began to question Wang Hai's motive for fighting against counterfeiting in order to protect Luo Yonghao, and believed that Wang Hai was suspected of "extorting".

On the other hand, there are also comments that "Wang Hai's existence is beneficial to our consumers. Is it hard to say that we deserve to be cheated and have no way to complain? "

Then there is the live broadcasting industry. For Luo Yonghao, most of them are "Longge niuqiang", which is not only because of the rapidity and accuracy of Luo Yonghao's team in problem control and crisis handling, but also admiration for the benchmark of live e-commerce industry.

For Wang Hai, all kinds of voices are more subtle. Some people think Wang Hai is "stirring the excrement stick" and "spoiling the whole industry". Others think that "the body is not afraid of the shadow slanting", "I am ok, why should I be afraid of Wang Hai".

On the whole, the views of all parties in the whole thing are torn. Why is that?

The core is that the development of live e-commerce has reached the time of survival of the fittest and elimination of bad money.

In the early stage of live e-commerce, consumers ignored the problems of live e-commerce in most stages because of the novelty, the low price, or simply because of their trust in the anchor. But as the whole market has cooled down, various problems have begun to erupt.

As for the anchor, since Wang Hai cracked down on the counterfeit Xinba, the "sugar water bird's nest" incident has continued to ferment. At present, it has been confirmed that there are problems with the "Mingzhi" brand bird's nest sold in Xinxuan live broadcasting room. At the same time, Guangzhou Baiyun District market supervision and Administration Bureau has also investigated Simba company, focusing on the bird's nest and other products sold.

In terms of stars, it was reported by some businesses that Yang Kun started to refund the next day after he bought 1.22 million yuan of goods. The real sales volume was only 40000-50000 yuan. At the same time, Huang Shengyi also fell into the whirlpool of public opinion that "only five cups were sold for 100000 pit fees".

In terms of organizations, some businesses have reported that some black agents, under the banner of cooperation with stars, go to connect with businesses, and then find the sponsor of MCN agency, saying that they are the entrusted agencies of businesses or brands to cooperate with each other, and then eat both sides.

In terms of supervision, relevant departments including the CPC Central Committee, the State Administration of radio, film and television, the State Administration of market supervision, and the state cyber information office have successively issued specifications and notices on the live e-commerce industry. China Consumer Association has also named Wang Han, Li Jiaqi, Li Xueqin and other anchors directly.

Behind the chaos of the industry, what hurts is the trust of consumers to the whole industry. Why can a statement about fake goods of Luo Yonghao's team get so much support? It's really that consumers are scared and betrayed too many times. As for why Wang Hai can frequent hot search, it is because of the current stage of consumer anger.

The bipolar comments on Wang Hai by insiders are also the conflict between bad money and good currency. If Wang Hai can take advantage of Wang Hai's hand to get rid of the people who really mess up the industry, it's too late for the compliance businesses to be happy.

From Luo Yonghao, we can see that consumers still have great trust and tolerance towards live e-commerce, but we have to pay attention to the long-standing anger.

03、 Strict supervision, mature consumers and quick survival of the fittest

Recently, the public number uncle Ni's thinking dark time article "why do the chattering head anchor all stop broadcasting? 》In this paper, we call November the disaster month of the live broadcasting industry. With the tightening of supervision and the tightening of platforms, the era of wild growth of live e-commerce will come to an end.

Indeed, the market is cold now, and it is not so easy to sell goods in the studio.

But the problem is, after the rapid development of live e-commerce, is it time to cultivate internal skills.

It is good for Luo Yonghao to take the initiative to issue a statement on compensation for fake goods, but is it better to eliminate the problem of fake goods from the beginning? "The consumers of shopping place orders based on their trust in us", so the anchor naturally needs to take responsibility, but a normal thing has been praised by fans. The reason may be a little embarrassing: because most of the anchors are irresponsible, Luo Yonghao, who is responsible, will be praised.

As a commercial activity, live e-commerce is inevitable to have problems, but if there is a clear and complete solution process, will it be better? "Paying for three times on behalf of" is the active commitment of Luo Yonghao's team, but how many can pay attention to like this? Most of the presenters and businesses are running away.

The anchor has occupied the attention and considerable income of the company, so it should be held responsible. But the question is, is there no problem for the business? In the "sugar water bird's nest" incident, there is no answer to whether the bird's nest is an IQ tax or not. Mingzhi, which supplies Xinxuan's live studio, has also closed its shop.

Simba as a big anchor compensation 61.98 million, how about the middle waist anchor and wide size anchor? According to Yibang power, beauty blogger "daximijun" has publicly disclosed that they have to bear the responsibility of refund for consumers' return of goods due to mixed selling of real and fake goods.

A mature industry is bound to "earn the money and bear the responsibility". If we only target the anchor, or in turn, we have no brain to maintain the anchor, then everyone must be hurt in the end.