Seven Wolves Once Again Hand In Hand With The Green Foundation To Pass On The New Attitude Of Public Welfare Fashion

With the cold air sweeping in, some areas even broke the historical records. In the face of this cold winter wave, major brands in the clothing industry have launched new winter products, Seven wolves At this time, we also launched a new winter down jacket series, which not only infuses the concept of animal protection into product design, but also integrates it with public welfare action. We launched a public welfare action to protect wild wolves in Baima Snow Mountain, Yunnan Province, to maintain the balance of the entire ecological environment, advocate people to practice the public welfare mission, and appeal to every consumer to protect wild animals.

Brand public welfare concept deeply rooted in the hearts of the people, showing the responsibility of seven wolf Enterprises

Under the multiple tests, such as the global economic situation is not clear, the process of brand survival of the fittest is speeding up, but opportunities also follow. New environment, new technology, new strength and other factors deserve in-depth attention.

Public welfare marketing has become an important means of brand expression of social values. However, with the fragmentation of users' habits, the rise of social platforms and short video marketing forms, the routines of public welfare marketing are changing.

As a leading clothing brand in China, adhering to the spirit of "new me" Seven wolves Spread innovation in every action. This time, seven wolves from the perspective of fashion innovation on the public welfare of another interpretation. With its clothing industry background, the fashion product design as a long board, the concept of public welfare has been multi-dimensional integration. As early as March 2020, seven wolves cooperated with the Yunnan green foundation for public welfare, and launched the "nature Guardian series T-shirt". The product sales and other proportion donations were used for the giant panda project of "small population" looking forward to "great reunion". In September this year, seven wolves and pioneer visual artist Liu Di jointly explored new art public welfare fields. With cutting-edge 3D vision technology, art, products and public welfare are integrated. This kind of warm and practical public welfare activity has also won the recognition of the majority of consumers.

With winter approaching, the seven wolves joined hands with the Yunnan green foundation to launch a public welfare action to protect the wild wolves in Baima Snow Mountain in Yunnan Province, increasing the number and distribution of wolf population, ecological habits, habitat and protection in China. Consumers buy a series of seven wolf down jacket products, and the brand will donate 7.7 yuan to Yunnan Green Foundation wolf group ecological environment protection project. By arousing the public awareness of animal protection, and practicing the public welfare mission with practical actions, the seven wolves have achieved the balance of ecological chain in the protection of regional animals, and called on more people to "work together as guardians of Ta".

Front line cooperation with traffic as window to create vertical and deep group fan effect

Based on the catalyst habits of the new generation of consumer groups, septenaeus chose KOL, a young power star and strong appeal force, as a strong resource for grass planting and drainage. In terms of the choice of communication form and platform, output both short video and long graphics and text; accurately deliver the content of interest to consumers in social media, and combine public and private traffic.

After the launch of the event, seven wolves invited the stars represented by Jingchao to participate in the public welfare activities. Through their own fashion attitude to convey public welfare advocacy, appeal to the majority of fans to participate in the activities. As opinion leaders, stars transform popularity and influence into love transmission, deeply occupy the frontier flow position, perfectly fit public welfare and fashion, and further touch the consumer mind of the frontier flow position.

At the same time, five fashion talents @ Gaoyuan Kaiko @ Yu Haihang were invited to the public welfare cooperation@ Western male _ Xiongjunjie @ Kari qinfan @ Mengshu little panda together, through the display of seven wolf down jacket products, elaborated the public welfare value of the seven wolf brand, as an extension of the depth group, and achieved the purpose of disseminating public welfare activities at the same time.

Deep integration of fashion public welfare, love and responsibility never stop

Seven wolf has always been embracing the young group, and has been passing through consumers with a young mentality. In today's clothing industry with serious homogenization and competition, it takes fashion and public welfare as the combination point, dominates the interpretation and dissemination of the core value of the brand, and forms an efficient communication carrier of beautiful ideas with consumers.

As a corporate mission, seven wolves constantly practice the public welfare mission, deeply fit the social values of young people, resonate and identify with the sense of social responsibility, so as to enhance the value impact of the brand. With the spirit of wolf as the traction and the essence of Chinese culture, the seven wolves, known as the "king of jacket", with the concept of wildlife protection and environmental protection, with fashion attitude as the outer edge and jacket as the carrier, has made the public welfare behavior of animal protection within reach. Believe in the future, Seven wolves We will continue to participate in public welfare projects in more different forms, protect animals and human ecological environment, continuously deposit socialized assets of brands, promote the development process of practicing diversified fashion public welfare, and define the new generation of jacket with its brand core competitiveness.