2020'Obeg Fashion Innovation And Creative Design Competition Final

On the evening of December 18, 2020, the final show of 2020'obeg clothing creative innovation design competition was held in Chongqing creative park. 20 finalists from home and abroad came to the final with 90 sets of clothing, which ignited the fashion beacon of Chongqing in cold winter.

(award winning works for the most potential market)

The theme of the competition: "fashion future of creative city", since its opening in September 2020, has been highly concerned by people in the industry. Fashion designers from all over the country have actively participated in the competition, in addition to launching more than 100 + colleges and universities in China occupation The designers came to participate in the competition, and they were internationally famous in Italy, France, the United States and Britain universities and colleges Make an invitation with the designer. During the audition stage, more than 1600 entries from 7 different countries and regions were received.

This competition is in China Fashion Designer Under the guidance and strong support of the association, Chongqing Economic and Information Commission, Yubei district government and Chongqing daily newspaper group, Chongqing Municipal Economic and Information Technology Commission clothing design Professional events jointly sponsored by Teachers Association and Chongqing Industrial Design Promotion Center, jointly organized by Yubei District garment industry chamber of Commerce, Chongqing innovation economic corridor construction area headquarters, Chongqing Yachuang Clothing Group Co., Ltd., Chongqing advertising industrial park management and Operation Co., Ltd., and Chongqing Airport Culture Development Co., Ltd. The competition aims to explore global clothing creative innovation resources, attract excellent fashion designers, enhance the comprehensive strength and influence of the online Red City Chongqing, and further promote the development of Chongqing's fashion and clothing industry. The competition takes innovation, creativity and fashion as the connotation of Chongqing's city label as its main theme, and integrates designer's creative market and Chongqing's high-tech school uniform The teaching achievement exhibition, fashion clothing industry forum, final show and other links of clothing specialty are rich and wonderful.

（1） Top design masters sit in the creative park and show the charming mountain city of domestic and foreign players

Professor Liang Mingyu, a famous Chinese fashion designer, chairman of Chongqing Fashion Designers Association and chief designer of the opening and closing ceremony of 2008 Beijing Olympic Games, has won the 2018 Fashion Beijing fashion art Lifetime Achievement Award; Professor Zhao Weiguo, fashion professor of Zhejiang University of technology and high-level talent of Zhejiang Province; Professor of design and art of Sichuan Academy of fine arts, and China Fashion Designers Association Professor Su Yonggang, chairman of the Academic Committee; French luxury fashion designer, Shanghai University, Paris Institute of fashion Professor Nicolas, founder of obeg brand and senior design director of Yachuang group, Ms. Jiang Hua were invited to be the judges of this competition.

The works of the 20 finalists at home and abroad have a wide field of vision, with wide brain holes, expressing hot topics and concepts of social concern, presenting the characteristics of Chongqing city and fashion labels, showing the great charm of fashion innovation and the fashionable demeanor of the youth generation, which has attracted the attention of the audience and millions of online fans. The final site integrates the landscape of the central axis of the creative park, and sets up the final stage between the green plants and the water features of the fountain. With the concept of "the fountain turns the still water into the moving water, the aquatic soul", and with various lighting effects, it forms the creative aquatic final show, bringing unprecedented visual experience.

In addition to 30000 yuan, 20000 yuan and 10000 yuan, the gold, silver and copper winners of this competition also won the "big creation and small idea" trophy designed and produced by Professor Liang Mingyu. Just as the purpose of this competition, it embodies unique creativity everywhere and is different from other competitions. Big creation and small idea are the mascots of Chongqing Creative Park, full of aura, wisdom and unique charm. After fierce competition, the final awards of this fashion design feast are as follows:

(gold award work "carrying a heavy load"

(silver award work time postman)

(silver award work the silent screen)

(bronze prize works "Happy Tour", "constellations spy", "restart")

Obeg brand Women's wear The new product of "Bella's bouquet" of the 2021 early spring capsule series is also presented on the same stage. Through bright colors and vigorous design, the beautiful energy of love and being loved is transmitted.

(obeg2021 early spring capsule series "Bella's bouquet" new product)

The competition was launched in Chongqing Creative Park, which has become an important force in the development of Chongqing innovation economy as a creative and innovative cultural project created by Chongqing daily newspaper group. With the advantages of industrial agglomeration, we will create a national brand activity forum. This competition is the first and will become a sustainable event brand with international influence.

（2） Fashion Forum, creative bazaar and T23 fashion town create a new fashion micro tourism landmark

(forum site)

As one of the important series of activities of the competition, Chongqing Fashion Industry Summit Forum opened on the 18th at the fashion release center of Chongqing creative park. The theme of the forum is "fashion industry chain, design productivity". Relevant leaders from Chongqing Economic and Information Commission, Yubei district government and Chongqing daily newspaper group attended the forum. More than 180 people from Chongqing industry celebrities, university professors and well-known enterprise representatives gathered together. The forum was presided over by Professor Mou Qun, a senior planner of Sichuan Academy of fine arts. Professor Zhao Weiguo, a high-level professional talent of Zhejiang Province, and Su Yonggang, Professor of art and Design College of Sichuan Academy of fine arts, respectively gave a wonderful keynote speech on the strategy, core value, innovation key and talent training mechanism of the transformation of the clothing industry, and cooperated with Liang Ming, chairman of Chongqing Fashion Designers Association Professor Yu, Ms. Jiang Hua, founder of obeg brand, Mr. Yang Lu, international well-known fashion designer and founder of Luyang by Yanglu shared their views on the methods of clothing and fashion industry and grasped the development of the industry.

(forum site)

During the competition, the organizing committee opened a creative market and static exhibition in the cultural exhibition and exchange center of the creative park. Chongqing 11 clothing design colleges and universities, 20 outstanding works of the competition participated in the exhibition, and there were 10 local designer brands, original fashion brands for exhibition.

The T23 fashion town demonstration shop, which was created by Chongqing daily newspaper group as a new urban fashion landmark, opened and held a launching ceremony on the day of the final. The 2020'obeg fashion innovation and creative design competition helped T23 fashion town to build a new fashion micro tourism landmark.

（3） Cultivate activity brand, create professional platform to help Yubei fashion industry take off

Chongqing Creative Park, the venue of the competition, is located in Yubei innovation economic corridor, which is the earliest garment industrial park in Chongqing. At present, with the development of clothing industry towards a wider range of fashion industry and the continuous development of digital and intelligent new retail industry based on Internet, Yubei district and even the whole domestic garment industry are facing the urgent need of upgrading. This competition is not only to discover a number of excellent fashion design works, but also to build an exchange and cooperation platform for innovative wisdom and creative design for Chongqing garment industry. It is a successful practice of the cooperation between the clothing industry and creative design. It will play a positive role in promoting Chongqing's urban fashion brand building, improving the innovation ability of the clothing industry, and exploring excellent creative design talents 。 Next year, the competition will continue to be held, integrate more advantageous resources, strive to create a design event brand with international influence, and become a banner and leading platform of fashion industry in Chongqing and even the western region.