Industrial Chain Slow Recovery, The Head Of The Wool Textile Enterprises Rely On What Toughness Growth?

"2020 is a tough year for the global wool industry. The sudden outbreak of new crown pneumonia has a great impact on the normal operation of the wool textile industry, and the wool consumption market has been restrained to a certain extent and the demand is insufficient. Although the epidemic situation is not over, for the long-term development of the industry, we need to discuss the development trend of the wool industry in 2021 and the prospects of the wool industry in the post epidemic era. These problems need to be faced, considered and taken effective actions by wool textile practitioners. " Peng Yanli, former president of China Wool Textile Industry Association and director of science and Technology Development Department of China Textile Industry Federation, said at the international wool round table conference held online a few days ago.

Slow recovery of global wool textile industry chain

For a long time, China, as the largest importer, manufacturer and exporter of wool and other animal fibers, has cooperated with all aspects of the international wool textile industry chain for a long time, which has promoted the stability and development of the international wool textile community. In recent years, especially since the outbreak of new crown pneumonia in 2020, the threat of trade cut-off, the separation between people, and the ups and downs of international wool textile market changes have made woolen textile practitioners feel great pressure and fall into the vortex of uncertainty.

From the perspective of the international market, the international wool textile product consumption market as a whole suffered setbacks. From the first quarter to the third quarter of 2020, the total scale of imported wool textile products in the main consumer markets of wool textile products decreased further. The import volume of wool textile products in the United States and Japan decreased by 43% and 31% respectively year-on-year. From January to July 2020, the import volume of wool textile products of European Union decreased by 31% year-on-year, and the decline was also increased by 7% compared with January to may 2020. The proportion of China's wool products in these markets will basically maintain the level in 2019, and the global consumption of wool textile still shows a downward trend.

Liu Jiaqiang, President of China Wool Textile Industry Association, said: "in 2020, the complete industrial chain of China's wool textile industry will provide positive support for international trade in the epidemic situation. With the recovery of export, China's wool textile industry is also actively carrying out strategic adjustment. Facing the potential and advantages of the domestic super large-scale market, China will make full use of the most complete and largest wool textile industry system in the world Under the situation of expanding domestic demand, we should better connect the domestic and international markets, and open up new development ideas for China's economic development and the recovery of the global wool textile industry chain. "

The export volume of China's wool textile products recovered slowly. According to the statistics of China Customs, from January to September 2020, the total export volume of wool processing and manufacturing products was 244000 tons, a year-on-year decrease of 33%, and the export value was 3.2 billion US dollars, a decrease of 36%. Compared with that in 2019, the decline of export volume and export volume both increased by 7 percentage points. Affected by the downturn of international wool textile consumption, the recovery speed of wool textile export is significantly lower than that of domestic wool textile production. Due to China's complete wool textile industry chain, in the case of rigid demand in the international market and the blockage of the international industrial chain caused by the epidemic situation, the orders undertaken by China's wool textile industry meet the rigid market demand. Since May 2020, the export volume and volume of China's wool textile products have increased month by month. From the perspective of export products, the export of wool yarn and wool knitted clothing has recovered rapidly, showing the same situation as production.

In analyzing the performance of China's wool textile market during the "double 11" period in 2020, Liu Jiaqiang said: "compared with previous years, more consumers are searching for wool textile products, and businesses are paying more attention to key words reflecting product quality, such as pure wool, 100% wool and Merino. Chinese consumers are paying more attention to wool products, and many wool textile enterprises are active Invest in domestic circulation, participate in online sales, and explore new sales models. "

Hold the test of epidemic situation and speak with strength

Under the epidemic situation, many wool textile enterprises have encountered the "iceberg" of development. The difficulties in market expansion and financing have made the enterprises "scratching their heads". However, many wool textile enterprises have gone up against the difficulties and found new ways to resist the test of the epidemic situation and "speak" with their strength.

In 2020, Sunshine Group will rely on its own industrial advantages, grasp the initiative of development, take various measures at the same time, seek opportunities in crisis, and ensure the completion of the annual economic goals and tasks. Chen Lifen, chairman of Jiangsu Sunshine Co., Ltd., said: "the new pneumonia epidemic sweeping the world has caused a huge impact on the world economy. The international trade environment is becoming increasingly complex. The instability and uncertainty brought by external risk challenges are increasingly prominent. As a traditional industry, the wool textile industry has also been under great downward pressure. We deeply realize that the more critical the moment is, the more serious it is We need to strengthen our confidence, work hard, face difficulties and shoulder our mission. "

Sunshine Group has adopted a "three-step" strategy. First of all, it is to break out of the encirclement and quickly grasp the transformation and upgrading of epidemic prevention materials. At the beginning of the outbreak, sunshine group changed production of protective clothing on the line of fire, achieving a daily production of more than 10000 and 100000 pieces of protective clothing in a short time. Since the outbreak of new crown pneumonia, sunshine group has issued more than 390000 pieces of protective materials to Hubei and other places, more than 3 million pieces of protective clothing and more than 16 million pieces of isolation clothing to Romania, Spain, Japan, South Korea and other countries. At the same time, it also opened a new chapter of sunshine medical new material cause.

With the gradual control of domestic epidemic situation and the recovery of domestic demand market, sunshine group implements two line operations, coordinates all resources that can be coordinated, fully guarantees the production and delivery of orders of main woolen textile industry, and actively promotes the transformation and upgrading of customer service with the support of domestic demand market. In the face of the trend that brands are more inclined to "find the spot, hit the fast return", Sunshine Group integrates and shares resources in many aspects, strengthens mutual benefit and win-win with customers, changes the life mode pertinently, and actively adapts to the fast return mode, so as to meet the customers' demand for fast turnover. Sunshine Group is also actively expanding the online fabric platform mode, combining online and offline to pull demand, with better service, to re connect the interaction and contact with customers.

In view of the impact of the epidemic situation on consumption patterns and fashion concepts, sunshine group has accelerated the research and development of new functions and new materials and the marketization process. It has started to develop daily clothing with epidemic prevention, protection and antibacterial functions. At present, it has developed hundreds of functional fabrics with antibacterial and antiviral functions.

Although also affected by the epidemic situation, the development pace of Zhejiang Xinao Textile Co., Ltd. is not disorderly. The company takes a steady strategy and takes every step well.

"In terms of quality improvement, we have established a set of perfect internal control quality standards for raw materials, work in process and yarn products, and strictly check the quality. We use advanced spinning and dyeing equipment to improve production efficiency, reduce labor and stabilize product quality. In terms of yarn standards, in addition to the related yarns that meet China's national standards and wool textile industry standards In addition to the standards, international standards are adopted according to different requirements of foreign brands, "said Zhou Xiaotian, general manager of Zhejiang Xinao Textile Co., Ltd.

In terms of product development, there is a technology and variety development team in Xinao, a provincial enterprise technology research institute in Xinao, and a knitting product R & D center has been established in cooperation with the international wool Bureau. "There are many possibilities for developing varieties with wool. In 2020, due to the impact of the epidemic situation, the development direction of new products in Xin'ao is mainly antibacterial and anti-virus finishing in terms of functional types. In terms of sustainable development, there are RWS products, non chlorine shrink proof products, recyclable and degradable products, and plant dyeing products. In addition, new Australia also develops some products in new fields, such as home warp knitted products and shoe upper fabrics. " Zhou Xiaotian said.

Zhejiang Xinao Textile Co., Ltd. annual yarn trend has become the industry wind vane.

The outbreak of new crown pneumonia has given birth to marketing methods such as taking goods with the whole people. With shorter transmission path and higher communication efficiency, it has become the highlight of online sales. Zhou Xiaotian said: "as a supplier in the industrial chain, in order to have direct contact with the end consumer market, based on the 2020 new wool knitting designer competition and the design theme of Xinao autumn and winter fashion trends in 2021 and 2022, we use Xinao wool yarn, invite brand designers and new designers to design ready-made clothes for a special online live broadcast and participate in days Cat's wool Week activities promote the sales of wool products. In addition, Xinao also operates wechat public account, Shuo Yin, Weibo, Taobao Darren, wechat video number, etc., to make Xinao's wool yarn meet consumers more quickly and more. "

Strengthen cooperation and communication to meet new changes

In the post epidemic era, maintaining the relative stability of wool supply and price and ensuring the effective transmission of the value of wool industry chain is an important basis for the maintenance and continuation of wool textile industry chain. The positive actions of the enterprises convey the positive confidence in the future wool consumption market, especially the optimistic attitude towards wool consumption in China's consumer market under the guidance of new consumption concepts and marketing channels. The wool industry is still full of opportunities, so we need to strengthen cooperation and communication, face and meet the changes of society, economy and market together, and promote the new sustainable development of wool industry.

"In 2020, wool textile enterprises will actively pay attention to the domestic market, and production and sales will recover. The future international situation will remain grim and there will be great uncertainty, but China's policy of opening up and cooperation will remain unchanged. On November 15, 2020, after RCEP is signed, relevant countries will form the largest free trade area in the world. In this region, wool products also have a complete industrial chain from raw material production, processing and consumption, which has a positive impact on promoting the trade and consumption of wool products. It is expected that in the future, under the framework of free trade, wool textile products can achieve better circulation and consumption. The wool textile industry has a long industrial chain, involving more links. It takes a longer period from wool production to the production of final products, and the value transmission is relatively slow. Therefore, we should pay more attention to and maintain the integrity of the industrial chain, the security of the supply chain, and the effective transmission of the value chain. " Liu Jiaqiang said.

Up to now, sunshine group wool fabric orders increased by more than 10%, achieving social and economic benefits of double harvest. Chen Lifen said: "since 2020, large central enterprises such as COSCO Shipping, China RONGTONG and CNNC have joined hands with sunshine group to explore ways of strong and strong cooperation and win-win cooperation at home and abroad, deepen cooperation in various fields, and stimulate greater synergy effect. Facing the future, hard work is the fundamental way out for the development of the enterprise. In the next stage of development, Sunshine Group will work hard and make practical innovation, further adhere to the main business, continue to make efforts, adhere to independent innovation, speed up intelligent manufacturing, enhance the ability to cope with risks, actively integrate into the trend of the times such as big data, look for new development direction, continuously improve the overall competitiveness of the enterprise, and strive Strive to achieve high-quality development of enterprises and achieve a better tomorrow for enterprises. "

In order to adapt to the new changes in the market, Xinao shares has taken positive measures to cope with them, such as enriching the product structure, flexibly adjusting the domestic and overseas market strategies, building a market system in which domestic business and overseas business can promote each other, continuing to maintain the existing deep cooperation relationship and actively exploring new customers, so as to prepare for future restorative orders of customers, and focus on product R & D Sex, sports and leisure, ecological environment protection, etc. "One of the ultimate goals of new Australia is to let consumers choose clothes made of Xin'ao yarn in the future. Although the new pneumonia epidemic in 2020 has slowed us down, our love for wool will not change, and the future of wool industry will certainly be more brilliant. " Zhou Xiaotian said.