• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Attention Of Shoe Enterprises: The Entry Procedure Of Adidas Stripping Reebok

    2021/2/23 13:18:00 0

    AdidasReebokFor Sale

    Adidas has decided to officially start the process of divestiture and Reebok's business will stop from the first quarter of 2021.

    On February 16, European local time, adidas Group announced that it had completed the "strategic choice assessment" of Reebok brand and officially started the divestiture process of Reebok brand. In the future, the company plans to focus on further improving the market position of Adidas brand in the global sporting goods industry. Since the first quarter of 2021, Reebok will include discontinued operations in the company's financial statements. Adidas said the market volatility caused by the epidemic has resulted in higher bad debt limits, increased inventory, loss of its own stores and Reebok brand.

    According to a source quoted by Reuters, Reebok is currently valued at more than 1 billion euros. The German media had previously said that the valuation amount was more than 2 billion yuan. Kasper rorsted, Adidas's chief executive, has said it was one of the most expensive mistakes the group has ever made. "After careful consideration, we believe that Adidas and Reebok as two independent brands will be able to better exploit their respective growth potential."

    According to foreign media business insider statistics, since the acquisition, Reebok brand's contribution to adidas Group's revenue is gradually declining. In 2007, a quarter of Adidas's total retail sales came from Reebok, but by the second quarter of 2020, Reebok only accounted for 6.4% of Adidas's total sales. More than a decade after the acquisition, Reebok's situation has deteriorated.

    Some people in the industry believe that the top management of Adidas headquarters failed to clearly distinguish the target market of Adidas and Reebok. Once they encounter ambiguity and cross cutting areas, they always choose Adidas, which has led to Reebok having to give up more and more business over the years.

    In 2014, Reebok changed its logo and began to focus on the fitness market. In the eyes of the outside world, Reebok is trying to avoid direct confrontation with Adidas. However, this fitness track is not easy to walk. In the United States, under armour has been rising and has strong popularity. Even in emerging markets such as China, Reebok has not become the first choice of target customers. It was also this year that Reebok was the first to be acquired, but Adidas denied it. ?


    • Related reading

    How Does The Dart Robot Subvert The Shoe And Clothing Sorting In The Digital Era?

    Recommended topics
    |
    2021/2/18 14:45:00
    315

    In The Post Epidemic Era, SEMAR Opens A New Layout Of National Brand Products

    Recommended topics
    |
    2021/2/8 10:52:00
    133

    Large Women'S Wear: A Neglected 10 Billion Dollar Outlet

    Recommended topics
    |
    2021/1/18 12:30:00
    97

    Anta Is Included In The Hang Seng Index Of Domestic Sporting Goods

    Recommended topics
    |
    2020/11/16 12:23:00
    12

    "Nike Used Shoes Recycling Program" Stadium Completed To Help Wuhan Primary School Students Enjoy Sports

    Recommended topics
    |
    2020/11/16 11:03:00
    21
    Read the next article

    Ministry Of Commerce: Kazakhstan Starts The Pilot Project Of Clothing And Textile Label Management

    Kazakhstan's "italics" reported on February 22, according to the information released by Kazakhstan's digital economic development center, Kazakhstan

    主站蜘蛛池模板: 澡人人澡人澡人人澡天天| 91精品久久国产青草| 高校饥渴男女教室野战| 天天干天天射综合网| 色婷婷丁香六月| 国产h视频在线观看网站免费| 国模私拍福利一区二区| a级毛片免费网站| 亚洲av无码一区二区乱子伦as| 国产视频第二页| 精品国产不卡一区二区三区| chinese猛攻打桩机体育生| 草莓黄色app| 好硬好湿好爽再深一点h视频| 天堂网在线观看| 国产激情精品一区二区三区| 精品一区二区三区四区五区| www.日韩在线| 亚洲精品欧美精品日韩精品| 精品精品国产高清a毛片| 欧美激情一欧美吧| 亚洲制服丝袜精品久久| 高贵的你韩剧免费观看国语版| 99ee6热久久免费精品6| 老色鬼久久亚洲av综合| 亚洲欧美综合一区| 国产精品国产亚洲精品看不卡| 伊人免费在线观看| 日本韩国视频在线观看| 二个人看的www免费视频| 色天使亚洲综合一区二区| 欧美午夜精品久久久久免费视| 夜色福利久久久久久777777| 紧缚调教波多野结衣在线观看| 久久综合第一页| h在线观看网站| 国产综合第一页| 亚洲日韩乱码中文无码蜜桃| 成人免费网站在线观看| 欧美激情一级二级三级在线视频| 亚洲欧洲精品成人久久曰影片|