Unlock The High Quality Development Code Of Gaoyang Textile Private Enterprises

Vigorously promote the development of private enterprises

Gaoyang textile industry, which started in the late Ming Dynasty and has a history of 400 years, has a long history of development?

People are diligent and spring is early. On February 23, the reporter went to the workshop of Gaoyang County textile private enterprises to listen to their stories of spring and unlock the password behind the high-quality development of Gaoyang textile.

The way of equipment iteration

In 15 years, it has achieved 40 years of leapfrog development, and the equipment has reached the international top level from the level of 1980s

In the 30000 square meter spinning workshop of Hongrun new fabrics Co., Ltd., only a few textile workers wearing short sleeves can be seen beside the machines that can't be seen.

"Our workshop keeps constant temperature and humidity throughout the year, because many of the equipment used today are among the best in the world. Although the textile industry is still a labor-intensive enterprise, you can't see the old scene of thousands of people's yarn and cloth." Li Chunmiao, the general manager of the company, sighs at the Rieter comber imported from Switzerland and representing the top international level.

When the factory was built in 2004, Li Chunmiao was in this company, and he was an old man in the factory.

"At that time, our production equipment was the most advanced in China, and the spinning scale was nearly 100000 spindles." Li Chunmiao, who is in charge of the technology, said that at that time, he was also proud of having such advanced equipment. "It was only later that the most advanced equipment in China at that time was the international level of the 1980s."

Take the Rieter comber imported from Switzerland in 2019 as an example. Due to its high intelligence and automation, it can process about 8 tons of cotton yarn in a day, while the domestic equipment processing capacity in the same period is only 2.5 tons. Previously, a machine needed a stop man, but now one can take care of six sets of equipment.

"In recent years, we have not only imported the most advanced equipment in the world, but also imported many domestic advanced equipment, such as domestic automatic doffing machine and automatic management machine, etc. on the whole, the equipment has been upgraded by five generations." Li Chunmiao said that the application of these intelligent equipment has greatly improved the production efficiency and the competitiveness of enterprises. At the same time, years of technical precipitation, high-quality raw materials, high-quality staff, all constitute a part of Hongrun's high competitiveness.

In 2020, the spinning scale of Hongrun new fabric company will reach 300000 spindles, with an annual production capacity of 40000 tons. Even so, Hongrun's high-quality yarn is still in short supply. In addition to Gaoyang local famous brand towel manufacturers order, the products are also exported to Guangzhou, Fujian, Jiangsu and Zhejiang, northeast, Shandong and other parts of the country.

"It's just after the Spring Festival, and our orders are already in June." Li Chunmiao's words are full of pride.

The road of brand self-improvement

From OEM village enterprises to foreign registered brands, Gaoyang brand towels can sell for 2000 yuan in the United States

Entering Hebei bolixin Home Textile Co., Ltd., Liu Jiaqi, the general manager of the post-90s generation, is now the helmsman of this well-known enterprise in Gaoyang.

Compared with his father's extremely hard road of processing, Liu Jiaqi is more interested in the road of high value-added brand. This enterprise founded in 2002, through a series of brand explorations, is getting more and more smooth on the road of high added value.

"When the enterprise was just founded, it didn't have any brand of its own. It was all OEM processing and took the road of foreign trade and export According to my father, at that time, the added value of the enterprise was very low, and the gross profit was about 10% Liu Jiaqi said the situation continued until 2008. At that time, even though the annual output value of enterprises had exceeded 10 million, the overall profit was not high. To this end, Ericsson began to carefully select partners.

"After 2008, we mainly cooperated with Chanel, Disneyland, Givenchy and other international famous brands. Although we are still processing on behalf of others, the profit margin of our products has doubled to about 20% Liu Jiaqi said that the more you dig into the value of a brand, the more you can find the magic of a brand.

In 2018, Ericsson, which cooperates with well-known brands, chose to create its own brand in the United States.

"We created our se brand in the United States, focusing on pure cotton products. After production in Gaoyang, the profit margin can reach about 30% through Amazon and American supermarkets The most expensive towel can be sold for 2000 yuan Liu Jiaqi said that after three years of development, now there are more than 30 kinds of products in the United States, and the annual sales volume can reach 30 million yuan.

The road of brand is more and more lucky, bolixin begins to open up the Japanese market again.

"Don't underestimate the Japanese market. Although the population is small, the amount of towel used in Japan a year is about three times that of our country." By the end of 2020, Ericsson will copy its successful independent brand road in the United States to Japan.

Now, from an unknown enterprise in the village, bolixin has grown into a star enterprise in Gaoyang economic development zone; from a OEM enterprise with an output value of about 10 million yuan, it has grown into an independent brand enterprise with an annual output value of 150 million yuan.

Innovation driven road

Focusing on innovation for more than 20 years, the patented product "magic pillow case" sold more than 20 million yuan a year, making it easier to protect rights in the network era

Innovation means development, innovation means future.

On the first day of work after the Spring Festival, ye Xi, the workshop director of Hebei Kaman Textile Manufacturing Co., Ltd., went to Dai Yunsheng, the general manager of the company. "Let's hire people to work. We still owe more than 100 pots of orders from others." More than 100 pot orders in yexikou are about 100000 "magic pillow cases".

In 2020, Karaman textile will sell more than 20 million yuan for the patent product "magic pillow case", and the market is in short supply.

In the product exhibition room of kaaman textile, there are various kinds of towels. Shi Shulei, the design director of the enterprise, has elegant long hair with artistic flavor. He has contributed to many patents of the enterprise. "Magic pillow case" is one of the masterpieces of the design team headed by him.

"Unlike many of Gaoyang's agent processing enterprises, our general manager paid attention to innovation in 1997, and established Gaoyang Gaodian textile design department. Now we have 30 R & D and design personnel." "In 2015, we designed a new pillowcase with cloth on the back ends of the napkin, which was very popular in the market," Shi said Shi Shulei recalled that the result was not happy for one or two years. Due to the lack of patent awareness, his pillow case was imitated and patented by others, which in turn affected the sales prospects of the enterprise.

To this end, the enterprise continued its efforts, redesigning the "magic pillow case" with 16 buttons in 2016. Shi Shulei held a "magic pillow case" with 16 buttons in four corners and introduced it while demonstrating: the pillow cover can be large or small, wide or narrow through the button, and a variety of combinations can meet the needs of pillow cores of different sizes and materials. This makes "magic pillow case" shine brilliantly, in live with goods and other new marketing, popular with netizens.

In addition to the "magic pillow case", the chenille fabric designed by Kaman textile in 2015 can also sell for more than 10 million yuan a year.

Today, Dai Yunsheng is grateful for this new era of encouraging innovation: "in the past, even if we wanted to complain about infringement, we didn't have the energy to investigate and visit offline. Now, in the same way, we have complained about more than 200 cases online in 2019 As long as the patent certificate and evaluation report are uploaded to the network, tmall and other platforms will take all infringing goods off the shelves or close the links. In 2020, there will be only 10 cases of right protection litigation, and none of this year. A healthy business environment allows us to better enjoy the fruits of innovation. "

It is in this environment that kaaman company, which has always insisted on innovation, applied for the next patent in 2020 - a new bamboo fiber mat.

"In 2021, we're ready to focus on it." Dai Yunsheng's face is full of smile and confidence.

Technology iterative upgrading to achieve leapfrog Road, brand building to achieve high value-added Road, innovation driven to achieve the road of market development Just as Gao Huaijun, Secretary of the Party committee of Gaoyang County, said, under the continuous promotion of quality reform, efficiency reform and dynamic change, Gaoyang is realizing the transformation from "Gaoyang made" to "Gaoyang intelligent manufacturing" and "Gaoyang creation".