Needle Expo: Unprecedented 2021 China'S Intimate Clothing Online Red Live With Goods Festival Is Coming!

New track! New channel! New ecology!

March 24-26, China's personal clothing network red live delivery Festival is coming! Hundreds of head anchors and high-priced brands are inviting you to experience an unprecedented industry with goods feast!

In this era of mobile Internet and consumer sovereignty, overcapacity and serious homogenization of products have caused great impact on the business structure of almost all industries. After the impact of the epidemic situation in 2020, consumer awareness and consumption habits change, under the current stock game, how can enterprises overcome the crisis, get out of the business predicament and realize the growth against the trend? How to strengthen the brand awareness? How to quickly connect with the emerging e-commerce channels?

Guangdong underwear Association, Shenzhen International Knitwear Expo Organizing Committee, China new retail alliance, China fashion underwear live broadcasting base, Guangdong underwear Association industry belt live broadcast center, combined with the new outlet under the new retail background -- live delivery with goods, launched 2021ckiw China intimate clothing net red live broadcast with goods Festival, comprehensively launched the biggest "blood war" of Chinese underwear industry.

　　 Source manufacturers mass good price goods

Relying on the 2021 Shenzhen needle Expo, the company integrates all kinds of clothing resources of Guangdong and even the national industrial belt, and cooperates with high-quality brands and enterprises such as orinon, Maoren, Hongdou home, Xinyi, Qiulu, Shitai Zhizao, aimongyisi, Zixiu, Shasha, fanbeixi, Wankang and other high-quality brands and enterprises to form a huge selection pool of "Guangdong underwear association industrial belt live broadcast center", so as to let the brand side and the red man Only in this way can we achieve ecological symbiosis and win-win cooperation.

　 - co branding -

　　 Invite 100 professional and high quality talents

Invite Mi Jie, Mimi, kui'er, Chen sanfei, and other fast-moving anchors and 100 professional stars to carry out full category live delivery of underwear industry, reach consumers quickly, realize product marketing and win market and brand recognition.

- invited celebrities -

　　 Multi platform, multi form and multi scene synchronous live broadcast

Launching ceremony of cargo Festival

On March 24, 2021, on the opening day of ckiw Shenzhen needle Expo, a grand launching ceremony of online Red live broadcast with goods festival was held simultaneously.

Special live broadcast with goods in large live broadcasting room

The exhibition set up a large live broadcasting room for all kinds of products, integrating the premium items of major brands, including brassieres, underpants, body shaping clothes, household clothes, T-Shirts, socks, yoga sportswear, etc. with the most cost-effective POP products and pop-up gift bags, the exhibition will carry out live broadcast with goods, seek welfare for fans, build popularity for celebrities and create image for the brand.

Brand booth tour broadcast with goods

The brand's own booth is set up with a live broadcast zone, and the online celebrities will carry out patrol broadcast and bring goods, so as to achieve in-depth brand display and quick sales of goods, and achieve the integration of product and efficiency.

Popular people hit fashion show on the spot

The two-way combination of brand show and celebrity live broadcast opens the grand ceremony of brand fashion show. With the powerful live broadcast, it brings a beautiful visual feast for fans, deeply presents the creativity and brand strength of show products, and effectively empowers the brand.

Red man award ceremony

During the exhibition, the 2021ckiw China knitted underwear industry award ceremony and the "red man with goods" award ceremony will be held, and the "live with goods king", "the best fashion red man Award", "the most commercial value red man Award" and other popular awards will be presented.

Professional e-commerce operation team tailor-made delivery scheme

The professional live broadcast e-commerce operation team provides full chain services to the brand side and Hongren side from the supply chain brand selection, Hongren business docking, live room cargo planning, live broadcast coordination, etc., and customizes the professional live broadcast delivery scheme for the brand and Hongren.

　　 All media helps brand and talent communication

Integrate domestic mass media, industry media and new media to carry out all-round and multi-form publicity, expand brand communication volume and continuously ignite topics through Omnimedia communication matrix.

China fashion underwear live broadcasting base Guangdong underwear Association industry belt live center with the support of China Knitting Industry Association, Guangdong underwear association was awarded the "China fashion underwear live broadcasting base" in September 2020. In February 2021, Guangdong underwear Association authorized the establishment of Guangdong underwear association industrial belt live broadcast center, aiming to integrate the resources of clothing categories (including brassiere, underwear, household clothing, warmth preservation, pajamas, maternity and infant underwear, sports yoga clothing, towel, socks, etc.) in Guangdong and even the whole country, and build a high standard, complete category and price relying on professional selection and operation team Excellent national underwear brand selection pool. And through cooperation with mainstream live broadcast platform, we can achieve win-win cooperation and common development between enterprises and celebrities in underwear industry belt with stronger interaction and higher efficiency. At the same time, combined with the market-oriented public operation services of the live broadcasting base and the powerful help of major mainstream resource platforms, the service awareness of the related links of the live broadcasting industry to consumers is enhanced, the adverse competition of bad currency driving out good money is reduced, the live broadcast ecology is standardized, and the cooperation and win-win situation of emerging economic forms are promoted, which will add digital wings to the transformation and development of China's underwear industry and realize the healthy and rapid development of the industry Exhibition.

From the myth of carrying goods in 2019 to the "lifesaving" stunt in 2020, live broadcasting has been popularized at the speed of light in an unexpected way, which also shows the knitting underwear industry a strong outlet for live e-commerce. The 2021 China intimate clothing online live broadcast whole product with goods festival will help knitting enterprises transform online, quickly open up new e-commerce sales channels, and realize brand restructuring! March 24-26, Shenzhen International Convention and Exhibition Center (Bao'an new hall), 2021ckiw Shenzhen needle Expo will agree with you!