Chic March 17-19 To Meet The Light, Blooming Flowers!

　　SPRING

spring

In March, spring is warm and flowers are blooming, and everything can be expected!

The times are changing and industries are innovating. Even though there are still obstacles on the way forward, everyone's confidence in the future has never changed.

In 2021, standing at the historical intersection of the "two centenary" goals, we are embarking on a new journey of building a modern socialist country in an all-round way. In the face of "the strategic overall situation of the great rejuvenation of the Chinese nation and the unprecedented great changes in a century", the industrial responsibility, mission and the value of national culture are constantly showing. The manufacturing mode, scientific and technological creation and marketing concept of Chinese clothing brands are also undergoing subversive changes.

Taking on the mission of the industry and building a new development pattern, chic has never stopped moving forward. From March 17 to 19, 2021 (spring) of China International Clothing and apparel fair is coming. All exhibition areas are independent exhibitions, including chic men's show, chic customized and professional wear exhibition, chic women's wear exhibition, chic winter fashion show, chic children's wear and school uniform exhibition, chic supply chain Exhibition, chic original design exhibition, chic trend brand exhibition, chic accessories, bags and shoes exhibition, "cowboy world" "Link to the future" two characteristic exhibition areas and China International Knitting (spring and summer) Expo, as the majestic appearance of the exhibition in the exhibition, gathered the 1.1, 2.1, 3, 4.1 and NH Pavilion of the National Convention and Exhibition Center (Shanghai), presenting a new look of China's clothing industry under the new journey goal with unprecedented planning.

New independent exhibition

Chic men's wear show

As the most powerful group in chic, chic men's show is constantly improving its fashion leading force and brand expression. In 2021, it is no longer emphasized that men must wear uniform clothes in business occasions, but highly personalized self-image is advocated. Chic will combine market changes and consumer psychology to better create business value for men's wear. Dozens of brand enterprises, such as red bean group, Hailan house, Raymond, Shanqu, lianse and Yuji, gathered here to show men's leisure, business and fashion charm. In addition, the special committee of trousers industry of China Garment Association will present the centralized exhibition area of trousers industry special committee at chic men's wear exhibition, providing a platform for business and communication for pants enterprises.

Chic customization and professional fashion show

It can be said that personalized customization is the new favorite of business dress in the past two years: tailor-made, version fit, powerful momentum, unique personality Let the professional wear custom-made reputation far-reaching. In addition to showing the elegant demeanour of customized enterprises such as baoxiniao group, red collar, Dayang customization, Nanshan Zhishang, yibangren, Aoshi decoration, DreamWorks, Zhuangshen, Shiben group and Kangnai, chic will also invite the industry elites to participate in the first "customized and professional wear Yunying forum" to discuss the similarities and differences between factories and customized stores, Internet customization enterprises and offline chain brands And other hot topics in the industry.

Chic women's show

Chic's high beauty plate has always been women's clothing. This year's chic women's wear show has many brands and a wide range. Among them, there are many high-quality brands with different styles and cultural details, such as another one, shoyao, which pays attention to deconstruction style, senior ready-made clothes with full open atmosphere, auspicious clothing house inspired by traditional culture, etc. they will present the beauty of women's various styles and cultures.

Chic winter fashion show

Fur is no longer only fixed "luxury" label, down jacket also has more black technology and fashion design. In addition to the five major strength clusters of Xinji, Haining, Tongxiang, Pinghu and Daying, there are also excellent brands such as Christopher raxxy, Donglong and Zhongfu Huijia. At the same time, the world famous brand bosden and the hall designer Jean Paul Gautier jointly launched a new generation of down jacket. The international fur auction house will also show the latest fur technology, color and design, and bring more enterprises and brands a visual experience from craft to real object.

Chic children's wear and school uniform Exhibition

It is mainly composed of four clothing categories: infant, middle and large children, children's clothing and school uniform, which perfectly covers the needs of different categories and age groups, such as children's dress, children's fashion brand, leisure fashion brand, etc. It will not only present the excellence of Chinese children's clothing in quality, safety and environmental protection, but also create an independent children's wear show to create a world of quality children's interest.

Chic supply chain Exhibition

"Intelligent new manufacturing" is sweeping all the outstanding ODM enterprises. Chic is also actively seeking business opportunities for them, grasping the latest trend of new manufacturing and new retail, and tapping potential business opportunities, so as to improve the efficiency of the supply chain and achieve the most accurate and optimized cooperation scheme for the brand. In March this year, ODM enterprises covering coats, cashmere, silk, pajamas and other categories gathered in chic to invite you to discuss market trends and win-win intelligent future.

Chic original design exhibition

Design is no longer just a simple clothing, but a unique attitude to fashion, but also a medium to spread values, culture and personality. Here, chic has selected more than 100 excellent original designer brands, integrating the styles of minimalism, deconstruction, luxury and elegance, infusing fresh and unique blood into local brands, and interpreting fashion colors and new channel marketing in the design field.

Chic fashion brand exhibition

Rap, hip hop, functional wind In recent years, the former minority culture has been brought into the public's view, which has also caused changes in consumers and the market, and successfully led local brands to realize the transformation from "nothing" to "have". "Fashion" may have become the biggest pursuit of young people's clothing. This year, chic has joined hands with some fashion brands, such as old things, sksx and Melissa, to show you what the real "national trend" is.

Chic accessories, bags and shoes exhibition

-- accessories

Properly matched accessories are often the finishing touch. With the gradual increase of lifestyle stores, diversified products undoubtedly provide more convenience for customers. Whether you are a hat control, sunglasses control, or scarves enthusiasts, you can find your heart in the accessories area. Hundreds of excellent accessories enterprises use rich categories and quality to constantly refresh the definition of "delicacy", which makes you sigh the beauty of accessories.

Chic accessories, bags and shoes exhibition

-- bags and shoes

Aesthetic is constantly changing, but increasingly exquisite bags and shoes have become an indispensable part of the changing consumer demand. This year, the products in the luggage and footwear area have further presented more diversified and diversified brand characteristics, and functional bags, travel bags and leisure shoes have become the hearts of more consumers. At the same time, chic shoes will also jointly display the original sneakers and the co branded shoes of many artists with FN shoes news to explore the origin of the trend and trace the "origin" of brand and industry development.

Cowboy world exhibition area

Tannin is definitely a classic in fashion. Denim has become a favorite fabric of any age, occupation and gender from the unique symbol of the west to cultural communication, from work clothes to gender equality movement. Chic's "cowboy world" exhibition area covers jeans, denim skirts, denim coats and other items from dozens of enterprises. Both the workplace elite and the student party can find their own new tannin product.

Link to the future

With the rise of new retail industry and the hot topic of AI intelligence, link to the future exhibition area will continue to show you the most cutting-edge technology related to clothing. Together with Kangli digital, expert props, Najie electromechanical and other enterprises, digital printing, commercial space planning, intelligent cutting and other important links are brought to the "front stage" from behind the scenes.

Heavy activities continue, with multiple values

Today, the industry is developing in a multi-level and diversified way. Enterprises and brand innovation also need to attach more new means, new models and new resources. As the largest and influential professional clothing exhibition in Asia, chic has become the epitome of the development of China's clothing industry, and is also the vane of industrial development. In March, chic will bring you a multi-functional composite exhibition platform refined from the rich activities of exhibitions, discussions, shows, awards, festivals and online exhibitions. At that time, a hundred schools of thought will contend, the frontier will be deconstructed, and the voice will be led The value empowerment of China's fashion industry is started by chic.

Chic online exhibition

The chic online show in 2021 will not only continue all the functions of last year, but also realize 5g real-time interaction with multiple LCD screens on the exhibition site. The efficient connection between online and offline makes chic an all channel and all link integrated content dissemination platform, presenting a zero distance digital chic feast for everyone. This year's chic online exhibition app still includes the functions of electronic bulletin, event booking, live video broadcast and other major events of the exhibition. Activities such as on-site business docking, China Fashion Business Forum, and "Dou fashion? Chic original Festival" can be reserved in advance in chic online exhibition; online cloud viewing exhibition, picture live broadcast and activity live broadcast will also be launched simultaneously; one click "conference service" can easily meet the diverse needs of on-site Logistics, transportation, catering and map display.

Chic sustainable Theme Exhibition

With "ratchet up with new" With the theme of "synchronous new species", starting from fiber materials, fabrics, printing and dyeing, testing, design, products and other aspects, the pioneer cross-border experimental field integrates large-scale space art installation, behavior art, immersive experience and audience interaction to display the industry's advanced achievements and technologies in various chains of the sustainable fashion industry chain, and cooperates with several top creative planning companies and China Top artists, together dedicated to the audience a visual feast.

China Fashion Business Forum

　　CHIC As a valuable business solution collection platform, advanced technology tools and methods publishing platform, and meaningful experience and case sharing platform in the industry, talk (spring) takes "culture is a good business" as the theme, through 12 special activities, from "cultural germination - subculture cultivation, marketing and retail new mode; cultural link - technology pioneer, production and manufacturing new tools Cultural evolution -- business civilization, brand building new tactics ", three directions help the evolution of enterprise business model. Culture first, inject soul into enterprises and brands, drive the actual implementation of technology, tools and business solutions, create more business value for enterprises and brands, and provide more practical business value conversion.

　　CHIC SHOW

Chic show, which comprehensively improves the detailed design and upgrades the software and hardware facilities, is one of the most eye-catching activities on the exhibition site. In 2021, it will encounter more fashion styles and attitudes. In March, it will join hands with 11 wonderful brand shows to present the aestheticism and style of Chinese original design.

　　CHIC AWARD

Chic award of 2021 China International Fashion Fair is coming again! A new mechanism was used in the selection. According to the market performance and influence of the participating enterprises, the industry's heavyweight judges were invited to select six awards, namely "chic2021 excellent quality award, chic2021 outstanding marketing award, chic2021 market potential award, chic2021 design Pioneer Award, chic2021 scientific and Technological Innovation Award, and chic2021 Contribution Award", which were awarded on site in chic2021 (spring).

In addition, the FNAA shoe achievement award, which is known as the "Oscar" in the shoe industry, will also be settled in chic. FNAA, with the theme of summarizing and commending the major events in the footwear industry in an all-round way, will add more dazzling light to the already starry exhibition site.

Chic hand in hand

Open "Dou fashion · chic original Festival"

Chic2021 (spring) will join hands with the official platform of shaking tone e-commerce to jointly create the "Dou fashion? Chic original Festival", strongly empower the original design brand, and transform the fashion creativity into commercial value! From March 15 to 19, the "Dou fashion? Chic original Festival", which includes a series of activities such as "broadcast award, List Ranking Competition, new store support, offline flash store, offline product selection meeting" and other activities, will be fully opened on the shaking tone platform, becoming a bright activity provided by chic to promote the promotion of online e-commerce platform for exhibitors.

In addition to the above comprehensive large-scale activities organized by chic, the independent exhibitions have also demonstrated their planning and execution strength, presenting more in-depth professional and fashion events on the exhibition site, such as "customized and professional wear Yunying forum", chic kids show, "chic × FN footwear industry forum" and other high-end feast, which make people look forward to it. We sincerely invite you to attend.

Precise business connection, unlimited business opportunities

The excellence and efficiency of business docking has always been the reputation of chic. In the upcoming chic2021 (spring), we will organize more than 50 precision trade docking meetings on site, inviting domestic well-known e-commerce platforms, online brands, live anchors with goods, clothing brand buyers, representatives of overseas brands' agencies in China, channels and agents with high-quality resources, and department stores with strong market appeal in various cities Representatives came to discuss cooperation.

What's different this year is that chic has doubled the size of the trade docking area and divided it into two parts, which are located in area a of hall 2.1 and area B of hall 3. In order to achieve the best business effect, chic will arrange closed door docking activities for exhibitors and better VIP visitors and group visitors at the exhibition site according to the actual needs of exhibitors and buyers. Meanwhile, for overseas customers who can not come to the exhibition site, chic will specially arrange several live online business docking sessions. This not only makes the business docking more efficient, but also reflects the improvement of chic's more humanized and delicate business organization work.

The change of the times calls for the appearance of innovation. Chic, which has been looking at the ecological panorama of Chinese clothing brands, has collided with a new and unspeakable state. March is full of expectation and glory. As the first fashion event in 2021, chic will gather in Shanghai together with China international textile fabrics and accessories (spring and summer) Expo, China International Home Textiles and accessories (spring and summer) Expo, China International Textile yarn (spring and summer) exhibition, and China International Knitting (spring and summer) Expo to form the top industrial chain lineup of China Textile Federation spring joint exhibition 。 We have firm confidence and we are willing to move forward. We hope to work with all Chinese textile and garment people to create a new industry face that is not afraid of challenges and meets the light.