Decathlon Achieves Cooperation With Alibaba Cloud In Digital Transformation In China

Recently, Decathlon announced that it has signed a cooperation agreement in Greater China with Alibaba cloud, a cloud computing and artificial intelligence company of Alibaba group. Relying on the strong industrial ecosystem of both sides, Decathlon will increase the construction of new sports retail with leading cloud and data solutions, so as to accelerate the digital transformation of decathlon in China and the innovative development of new retail.

Decathlon, from France, is a global sporting goods group. Since its official entry into the Chinese market in 2003, Decathlon has been focusing on the mass sports market, gradually setting up 4 logistics centers, 13 global industrial purchasing centers, and brand centers and product design centers covering 60 sports. Through online and offline channels, Decathlon provides professional product retail and experiential services for hundreds of millions of sports people in nearly 400 cities across the country.

China has become an overseas market for decathlon to realize the complete layout of the whole industrial chain. Decathlon also hopes to take China as the innovation center of the group's digital transformation and play an important role in the global high-level open cooperation. Decathlon will promote the cooperation projects with global influence and leadership to be implemented in China first.

Alibaba cloud is the world's leading cloud computing and artificial intelligence technology company, providing services to enterprises, developers and government agencies in more than 200 countries and regions, and has rich experience in digital transformation. According to the data of international authoritative organization Gartner, Alibaba cloud's Asia Pacific market ranked third in the global market.

It is reported that from 2021, the two sides will continue to deploy cooperation in cloud computing, Internet, artificial intelligence and enterprise services, so as to accelerate the digital transformation of decathlon's sports ecosystem layout and intelligent commerce in China.

Chen Yinghong, chief technology officer of decathlon, said: "it is of great significance for decathlon to choose alicloud as a new technology partner. This is the open cooperation between the group and domestic cloud, and also the localization of cloud services in the global scope. Decathlon China is the first to enter the all cloud era in the industry. It will support the high-speed update and iteration of decathlon's whole industrial chain intelligent development, and realize the local transformation. The two sides will first focus on logistics and e-commerce ecosystem, highly integrate resources, and combine decathlon's global whole industry chain experience with Alibaba cloud's local economic and technological insight, enable new retail experience with technology, and bring leading digital solutions to mass users in the new consumption era. "

Yuan Qian, President of Alibaba cloud intelligent international business, said: "through this cooperation, we hope to help decathlon accelerate the pace of digital transformation in China by virtue of Alibaba cloud's leading technology, practical experience and ecological strength. China is at the forefront of global digitalization in the field of consumption. The combination of Alibaba cloud with decathlon's richest sports ecology in the world will not only enhance the experience of consumers, but also explore new possibilities for digital transformation of the industry. "