Red Collar REDCOLLAR: A Wonderful Time For Carving Men'S Clothes

　 Starting from the heart, travel to the future and start a new journey.

In the new era, with the dazzling aura of "the most beautiful Olympic gold dress", cool smart's fashion customized brand "red collar REDCOLLAR" is full of expectations and dreams, set sail in full gear.

He is committed to the harmonious way of clothing aesthetics and the beauty of personality. On March 17, red collar REDCOLLAR, together with China Textile Information Center and China Fashion Association, held the "red collar · 2021 men's custom fashion trend release and new product release" jointly held by "red collar REDCOLLAR", which was full of brilliance, charm and vitality, once again refreshed people's new understanding of customization fashion. With the support of the parent company cool smart's "c2m industrial Internet Ecology" mode and fashion innovation system, "red collar REDCOLLAR" interprets men's clothing customization with a new design concept, which has a new and deeper meaning.

　　 Contribute to Chinese fashion customization civilization

"Cool smart is the pioneer and leader of the transformation and upgrading of China's textile and garment industry with digital economy. In the past decade or so, cool smart has continuously explored and practiced the mode of mass customization, integrating fashion creativity and digital technology

Integration, relying on the "c2m Industry Internet Ecology", reshapes the manufacturing logic in the digital economy era, and creates new growth poles with the replication output, collaborative innovation and cross-border empowerment of the successful mode of flexible manufacturing. It sets an innovative model for the industry to achieve high-quality development in terms of breaking through industry barriers, data-driven transformation of old and new kinetic energy, and cultivating new formats. " Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association, fully affirmed Kute intelligent's remarkable achievements in creating industrial Internet Ecology. Qiao Yanjin, director of China Textile Information Center, Li Bo, deputy director; Yang Changjun, deputy director of the United Front Work Department of Qingdao municipal Party committee and Secretary of the Party group of the Municipal Federation of industry and commerce; Zhou Xueyan, vice chairman of Qingdao Federation of industry and commerce; Zhang Yunlan, chairman of Qingdao Kute intelligent Co., Ltd., and other guests attended and witnessed the release of red collar brand new visual image and new products in spring and summer 2021.

　　 Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association, delivered a speech at the meeting

At the press conference, the dazzling laser engraved a new visual image of the red collar brand on the screen, implying a new starting point and a new journey of red collar, and also a new future of 26 years of energy accumulation accumulated by red collar with quality persistence and innovation. Red collar uses the understanding and pursuit of the world's good and beauty, injects humanized temperature and personalized care for industrialization. In the "hard and soft economy" of lean manufacturing and flexible production, it retains its long-standing profound details and quality with subversive customized aesthetic innovation paradigm, and achieves high-grade and cost-effective customized services with original customization advantages The ultimate, so that everyone can enjoy the customized fashion.

　　 Chen Dapeng (middle), vice president of China Textile Industry Federation; Yang Changjun (right), deputy director of United Front Work Department of Qingdao municipal Party committee; Secretary of Party group of Municipal Federation of industry and commerce; Zhang Yunlan (left), chairman of Qingdao Kute intelligent Co., Ltd., attended the launching ceremony of new visual image of red collar brand.

Red collar brand new visual image released

At the same time, the red collar brand exhibition appeared in Shanghai National Convention and Exhibition Center in the same period, presenting a new image of clothing customization at 2021 China International Clothing and apparel Expo (spring). On the opening day of the exhibition, Gao Yong, Secretary of the Party committee of China Textile Industry Federation, Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association, visited the red collar brand exhibition for guidance.

　 Leaders of China Textile Federation visit red collar brand exhibition

　　 Red collar brand exhibition

　　 Outline "new life" fashion

"To enjoy life with the lightness of life; to embrace the natural color, to release the vitality of nature; to enjoy life, from the healing of the mind; to interpret multi-faceted life with unlimited heart..." In the release of "new life" as the core of red collar men's clothing customization in spring and summer of 2021, the four trend themes of "walking around the world, original space, more fantasy paradise, and smart play country" will link the series of new red collar men's wear into a piece, just like walking through the four seasons, or delicate and elegant, or fresh and natural, or gentlemanly style, or dynamic mix and match, or just or soft show Men's charm, personality and fashion.

"Zero pressure" series, green environmental protection series, practical function series, return to the original series, CO branded series, dress series, healing function series, elastic series, Winter Olympic theme series, deconstruction series - the red collar men's new products presented in this release are dazzling. The overall design of the new product takes zero pressure, science and technology, comfort and life as the theme concepts, and upgrades the process of shirts, T-Shirts, casual pants, casual coats and other products, focusing on "elasticity" and highlighting the functionality and comfort of clothing.

Whether it is the free conversion of suits, Danxi, windbreaker, shirt, T-shirt and other series styles, Welsh Pro Wang style, Naples style, blazer, modified hunting clothes, National Fashion Co branding, yuppie and other series styles are not limited to one style; It is also the rich application of "zero" pressure senseless, three "anti" fabrics, bark texture fabrics, Pima cotton, Australian Merino wool, handmade mulberry silk and natural aloe environment-friendly fabrics, as well as the rich visual presentation of "future geek", "continuous story", "pink ink on stage" and "interactive space", as well as the overall design of red collar new spring and summer 2021 In all aspects of the performance are commendable, especially eye-catching.

He refused to dress in a formal way and interpreted the new urban fashion with gorgeous colors; he used classic lapels with natural flax to reproduce the ancient European hunting style; retro navy blue with slim double breasted buttons created the British gentleman style; the fashion printing with cross-border joint names annotated the nature of individual self; functional and environmental protection were both used to focus on the natural feeling of wearing experience; Mysterious blue, moss green, high Guizi, showing the emotional colors of dazzling color, sense of technology and sense of future "Let fashion return to life and deconstruct fashion with life". Red collars break through the shackles of traditional style, find classics, explore personality, break the boundary between art and life with the intelligent wisdom of blending science and technology and art, and creatively meet people's needs and personality propositions for tasting life with the unique perspective of the times.

"The heart has a tiger, sniff the rose, always show the attitude of life." Red collar · 2021 men's customized fashion trend release and new product release released the brand voice of red collar integrating digital technology, environmental protection concept and fashion culture. He who observes the trend is wise. In the process of marching towards the unknown again and again, red collar's innovative ideas and practical paths are constantly enriched and broadened, and integration and innovation has become a kind of consciousness. "Create a world-class fashion customization brand, strive to build c2m industrial Internet Ecosystem, and contribute to the global Chinese fashion customization civilization." ——Customized production is a new capability of enterprises in the Internet era. With the listing of the parent company cool smart, red collars with the support of intelligent technology and market capital and driven by two engines will have a bright future.