The Founder Of O'Feiguang Responded That He Was "Withdrawn From The Group": The Cooperation With Apple Was Terminated And The Company Would Go To Battle With Light Clothes Due To The Influence Of Trade Environment

From being rumored in the market to actually leaving Apple's supply chain system, ofight has continued to go down the stock price in the past year.

But interestingly, within a few working days after confirming that it would no longer provide services to Apple since the second quarter of this year, its share price began to stop falling and stabilize. Although not on the reverse substantial upward, but also not as "falling endlessly.".

Stop loss

This may have something to do with a meeting from within the company. On March 20, o'feiguang held a meeting of core cadres internally. Meanwhile, Cai Rongjun, the founder of the group, explained the company's development strategy and business planning.

Cai Rongjun clarified that ofight was able to enter the apple industrial chain not because of the acquisition of Sony's South China factory, but through its own strength.

In addition, he stressed that leaving Apple's supply chain system is affected by the objectivity of changes in the international trade environment. "We must explain the current situation: in addition to the specific overseas customers, the company's other customer business still has a large scale. The company will not collapse due to the cessation of specific customer business. Instead, it can remove the burden, focus on the core business and core competence, and develop in a light and efficient manner."

Although Cai Rongjun recently resigned as chairman of the board of directors of ofight, there is no doubt that he is still the soul of the company. Therefore, its interpretation of the company's development, to a large extent, can represent the essence of the company's future development.

In the future, ofI will focus on optical core business and microelectronics innovation business. IC photo

According to his statement, the termination of the cooperation with "overseas specific customers" conforms to the company's long-term development strategy and business transformation direction. At present, the company's capital chain is safe, the operation and management is steady and solid, the business development is more focused, and the strategic transformation is active and clear.

According to the feedback from internal employees when visiting delta imaging Co., Ltd. of ofight in Guangzhou, the reporter also found that because one of its companies was listed in the "entity list" by the U.S. Department of Commerce, Delta's business has indeed been affected to a certain extent in the past year.

Internal staff told the 21st century economic report that business personnel in the factory's assembly line mostly relied on overtime to achieve more salary entry. However, in the past year, overtime was no longer so frequent, the workload was reduced, and a lot of people were walking slowly.

Perhaps also is considering these factors comprehensively, the Oufei light finally decided "stops the loss". According to Cai Rongjun's statement, ofight has long-term stable development of business and technical advantages. The company has obvious technical advantages, stable business operation, solid industrial foundation, and basically faces good development.

"We have to work harder than ever before. We will try our best to make the outside world change its outlook on ofight in a year, and prove ourselves with practical actions." He pointed out.

Focus again

However, it should be noted that according to the previous response of ofight to the Shenzhen Stock Exchange, in 2020, the performance contribution brought by Apple's service accounted for 30% of the company's revenue, and in 2019, the proportion of Apple's related business income was still 22.51%. The company expects that orders related to specific customers will last until March 31.

To a certain extent, entering the apple supply chain has brought a certain improvement to the company's production and operation capacity.

According to the semi annual report data of ofight in 2020, the company's sales revenue of non Android image module products was 3.673 billion yuan, with a year-on-year growth of 95.95%; the comprehensive gross profit rate was 10.94%, with a year-on-year increase of 11.24 percentage points. This is mainly due to the increase of orders from major international customers, which leads to the improvement of capacity utilization and the increase of the share of dual camera modules.

Therefore, in the process of Apple's related businesses gradually increasing internal revenue, the sudden stop of service means that in the short term, the performance of ofI light will be no small test.

The company also said frankly that due to the emergency, the company has urgently started the assessment of relevant assets, which is expected to affect the company's profit and net assets in 2020. The net profit in 2020 may be negative, and the specific data will be evaluated by professional evaluation institutions.

But from another perspective, under the influence of external environment, the company has been difficult to maintain normal services for Apple related businesses. The termination of cooperation and resale of related assets can also be understood as reasonable.

According to Cai Rongjun's statement, in the future, the strategic business of ofI optical will mainly focus on two directions: one is to focus on the core optical business, make full use of the company's industrial foundation and technical advantages, vigorously develop optical business based on camera module and optical lens, and actively expand the market of hand-held image, vehicle image and security image. Second, focus on Microelectronics innovation business, accelerate the layout of high-end sensors, new materials and other new businesses, and unswervingly develop towards the core technology fields with high added value and high technology content.

From a macro point of view, in the field of lens module, the shipment volume of ofight has always been the top market share in the industry, and the industry chain has always been in a state of fierce competition. But the optical technology route of Android camp and apple camp is actually completely different.

Even the manufacturers in the upstream optoelectronic field will extend to the downstream module field, and getting through the upstream and downstream industrial chain is a common topic in the electronic industry chain in recent years. Some analysts predict that as leading manufacturers such as ofI and Dali optoelectronics begin to maintain their business scale with aggressive prices, the industry competition will intensify.

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