If You Want To Open A Clothing Store, The Time Choice Is Very Important

Is it better to open a clothing store in the first half of the year or in the second half? Is it better to open a new store in off-season or peak season? For some new beginners, this problem also plagues many people. To know that choosing a suitable time for opening is very important for the performance and flow of the store. Today, let's see when it is better to open a clothing store?

Garment industry practitioners all know that "gold nine silver ten" is a good time to sell clothing, which is often referred to as the peak sales season. In addition, the sales peak season also has may day, the end of the year procurement period and so on. Clothing sales season has a very obvious feature, that is, more people, large flow.

As we all know, the traffic is more and more expensive now. Whether online or offline, the cost of getting traffic is much higher than before.

This feature of large flow in the peak season can save a lot of expenses for the clothing retailers planning to open business.

Compared with the off-season opening, opening in peak season has an overwhelming advantage.

However, there will be no disadvantages to opening in peak season?

Of course.

Everyone should have heard of the stampede.

No matter what version it is, there is only one reason. There are too many people and there is no good management.

The same is true for the clothing industry.

In peak season, while enjoying free traffic, we should also take some risks.

These risks include the risks of clothing retailers and customers.

Why are there risks in clothing retailers?

Because the flow does not mean that the transaction rate is high.

In theory, the greater the flow, the higher the turnover rate.

However, this is not necessarily the case.

If the psychological quality of the shopping guide is not hard enough and the service is not good, the transaction rate will drop; if the customer does not like the decoration of the shop, he is certainly not willing to pay the bill; if there are too many people at once, the shopping guide is too few, and the customers wait too long, the transaction rate will also drop.

Therefore, the flow is one thing, whether the flow can be converted is another.

In addition, for clothing retailers, the more people there are, the more difficult it is to manage goods.

If there is a lot of traffic, there will be more people trying on clothes. Moreover, each customer's preferences are different.

This will inevitably lead to the problem that some goods can not be put back in time and the goods will be lost.

Moreover, once the goods are lost, the retailers will bear the losses to a large extent.

In this case, what is the risk of the customer?

The pot still has to flow.

The flow is large, there are many people going to the store, and the number of shopping guides in the store is limited, which will inevitably lead to the problem of personal service time shortening and service quality declining.

If there is a discount on the service provided by the shopping guide, the customer experience will deteriorate, and naturally they are not willing to pay for it.

To sum up, we should be cautious in peak season.

After finishing the business opening in the peak season, let's talk about the business opening in the off-season.

It's very simple.

There is no doubt that there are fewer people to open business in the off-season.

However, due to the small number of people, the customer experience will be correspondingly much better, and the transaction rate of customers will be relatively higher. Of course, the safety of goods will also be more secure.

Why do I say that?

First of all, if there are fewer customers coming, there will be fewer people who provide shopping guide services. As a result, the quality of service will be better if you are not in a hurry. Therefore, the customer experience will be better than in peak season.

Secondly, there are fewer people to open business in the off-season. Retailers have time to train shopping guides and teach them more service knowledge, so that they can be more professional and understand the needs of customers. Naturally, the transaction rate will be higher.

Finally, due to the lack of people, the goods can be put back in time after being taken out, so the probability of loss is greatly reduced.

Is it better to open in peak season or off season?

I think it's better to open in peak season.

Compared with the disadvantages of the peak season, it brings more attractive traffic.

You don't see, how many clothing stores in order to flow, every month spent on publicity and promotion of money accounted for a good part of the operating expenses. Even so, it did not achieve the desired effect.

So, free traffic, don't be in vain.

As for its disadvantages, they can be controlled, reduced or even eliminated.

How should these disadvantages be reduced or eliminated?