Kanudi Road, From "Business Is A Journey" To "Oriental Culture" As The Representative Of China'S Light Luxury Men'S Wear

Canudilo, 1 March 2021（ Kanudi Road ）The first new series jointly created with the designer of the mascot "ice mound" of the 2022 Beijing Winter Olympic Games was officially released. The brand will gradually merge two product lines of canudilo and canudilo h hollidays, focus on the development of canudilo, and continue to take "national treasure panda", "bamboo leaf" and "bamboo knot" as the main design elements, and launch two series of "exquisite business" and "elegant life" to open up radical innovation and lead Vogue Hommes Life aesthetics.

This is canudilo（ Kanudi Road ）After the fierce competition in the market, the brand image of canudilo was displayed for the first time, which announced that canudilo entered a new era.

Focus on men's exquisite lifestyle to meet the needs of multiple scenes

Since 1997, canudilo has been practicing the brand philosophy of "business is a journey", advocating elegant business and travel lifestyle. Guided by the world's leading fashion culture and design concept, canudilo combines the artistry and practicality of business travel fashion perfectly, and constantly promotes the natural, simple, exquisite and fashionable Clothing series Products.

In 2006, canudilo extended another independent designer brand canudilo h hollidays, emphasizing the cross-border integration of 1 + 1 + 1, that is, the integration of elegance, fashion and taste. From the aspects of cutting, material and collocation, it reflects the creative breakthrough and combination.

In 2014, canudilo h hollidays put the idea of carrying forward Chinese traditional culture into action: vigorously launched the "national treasure panda" element, replaced the logo, showed calm and wise aristocratic temperament with its deep sense of hierarchy, and let the integration of elegance, fashion and taste stand at the peak of another dimension through a new look.

It is understood that the development of new product series is canudilo and canudilo H With the first integration of the two product lines of hollidays, the company focuses on the core resources, maintains the design elements of "national treasure panda" of the brand, and focuses on the deep cultivation of Chinese culture in the breakthrough creativity of adhering to classics and trends, focusing on the two series products of "exquisite business" and "elegant life", and focusing on the future It will connect younger and more powerful consumers through the "fashionable" color detection series, and create a powerful panda IP with more possibilities and imagination.

"The exquisite business series represents the lifestyle of elite business men, the elegant life series represents the free and happy lifestyle of contemporary men, and the trend color detection series mainly focuses on the current trend to make popular products and quickly test the market response." The brand leader of kanudi road said so at the new product launch.

Cross border joint design of the mascot "ice mound" for 2022 Beijing Winter Olympic Games

In this era of great change, Chinese culture has taken advantage of the power of the rise of the nation to accumulate rich and rich development. Chinese culture is no stranger to canudilo. As the first men's wear brand to promote Chinese culture and use the "national treasure panda" element, canudilo (canudilo) is an important issue in front of the brand, how to maintain the freshness and innovation power of the brand culture, and at the same time, according to the characteristics of China's consumer market, accurately positioning the brand is an important issue in front of the brand.

In 2020, with Liu Pingyun, the designer of the mascot of the 2022 Beijing Winter Olympic Games, Liu Pingyun, who has seen the most pandas in the world, created the latest "tapir hidden blue painting", "national treasure map" and "bamboo map" for canudilo based on the core cultural connotation of "wind from the East" proposed by the brand, and strengthened the use of graphics in products.

Therefore, the birth of the new series of products in autumn and winter 2021, to a certain extent, has the significance of reshaping the brand image. With less than 7 months of cooperation, canudilo (canudilo) has continuously exported new images, and at the same time, it has strengthened the brand's future path - focusing on promoting Chinese culture and leading men's fashion life aesthetics.

The first new series show set off the upsurge of "Oriental Aesthetics"

For the new autumn / winter 2021 series, canudilo aims to find a different Oriental lifestyle and attitude in the era of rapid changes in lifestyle, reflect the innovation of humanistic care, explore the self-expression of contemporary elite men from the inside to the outside, and create new life and hope in the future.

The inspiration of autumn and winter 2021 series is derived from "the heaven is strong, the gentleman is self-improvement; the terrain is Kun, the gentleman carries things with virtue". Once again, the brand takes "wind from the East" as the theme, reflecting the hard core spirit of self-confidence, enterprising, determination and responsibility in men.

In terms of color, it originated from the Oriental color aesthetics, and gave the brand unique names for this season's men's wear series colors: Yinshan black, modest fog grey, leimo yellow, Yamu brown, Shenjian blue, Chenyan Zhe, etc., to praise the modern men's introverted, modest, magnanimous, cautious and resolute.

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The first new series show in autumn and winter 2021, the wind from the East, but also from the East!

Brand upgrading is still in progress

From the upgraded brand logo and deconstruction design series patterns to the release of the first new series, canudilo kanudi road represents a breakthrough in the market, which takes the "national treasure panda" with a history of 8 million years as a cultural breakthrough to establish a men's life aesthetics fashion brand rooted in Chinese culture.

"Through a series of innovation and upgrading, we look forward to developing canudilo into a great enterprise and brand in the near future. We are committed to enhancing the growing global consumer groups' love for China's contemporary creativity and" national treasure panda ", so as to let the world" see the power of Chinese culture. " Kanudi road brand director said.

According to official news, the launch of the new series is only the beginning of the brand, and the cooperation with Liu Pingyun, the designer of ice mound, will continue. At the same time, it is expected that by September this year, canudilo will give the terminal retail space a new visual context, so that the new series of products can be displayed in the new retail space in a more three-dimensional way, and give full play to the aesthetic power of "Oriental Culture" and "national treasure Panda" elements, so as to create an optimistic and pleasant experience for consumers.

Canudilo is ready to enter a new chapter of development.

　 About canudilo

Canudilo canudilo is a Chinese high-level business fashion men's wear brand founded in 1997 by modern Avenue Fashion Group Co., Ltd., a listed company of A-share. The brand is committed to taking the leading fashion culture and design concept as the guide, perfectly combining the artistry and practicality, and launching a series of natural, simple, exquisite and fashionable clothing products. In 2006, canudilo extended another independent designer brand, canudilo h hollidays, which is committed to redefining the brand connotation: carrying forward Chinese culture, displaying the brand image of elegance, fashion and taste with the classic "national treasure panda" elements, so as to meet the pursuit of personalized fashion of the new generation after 80 and 90.

In 2021, the brand will be upgraded in an all-round way, and the two product lines of canudilo and canudilo h hollidays will be gradually merged, focusing on the development of canudilo as the only identity, and always maintaining the brand's“ National Treasure Panda ”Design elements, constantly adhere to the classic and trend of breakthrough creativity, focus on Chinese culture, with a unique attitude to embellish the current men's fashion, leading men's fashion life aesthetics.