Net Profit Of Revenue Reaches A New High And Taipingniao Reshapes Its Youth And Fashion

On March 29, the domestic clothing retail group taipingniao released its financial report for 2020. According to the report, the total revenue of taipingbird in 2020 will reach 9.39 billion yuan, up 18.4% year-on-year, and the net revenue will reach 710 million yuan, with a year-on-year increase of 29.2%.
It is worth noting that the operating revenue of taipingniao online channel was 2.8 billion yuan, accounting for more than 30% of the total revenue, with a year-on-year growth of 21%. According to taipingniao, this is because while consolidating the strategic cooperation with e-commerce platforms such as tmall, it has also increased the layout of new social e-commerce channels such as tremolo and dewu. In the future, taipingniao will continue to promote the rapid growth of online channels.
There is no doubt that under the impact of the epidemic, taipingniao has achieved a rise against the trend, and its revenue and net worth have reached a new high. This is due to its implementation of the strategy of "focus on fashion, data driven, whole network retail". In September 2020, taipingniao will speed up the implementation of digital transformation, make careful layout in commodity planning, supply chain and commodity operation, and deeply link with consumers.
In order to meet the needs of young consumers for more fashionable and personalized consumption, taipingbird brand is constantly tending to be "younger". In June 2020, it announced Ouyang Nana, a Post-00 star, as the brand spokesperson. Through cross-border co branding with Huamulan, Disneyland, Shanhaijing and other well-known IP, taipingniao has reached many circles of young consumers.
In terms of product design, taipingniao constantly integrates fashion elements and collides with local culture to create its own Chinese fashion. After the popular variety show "sister riding the wind and waves" was broadcasted, the modeling of star Zhang Hanyun triggered netizens' discussion. The button denim suit she was wearing was from taipingniao. The button design made the jeans look like a chic cheongsam, retro and fashionable. Netizens planted grass one after another.
As for men's wear, not long ago, taipingniao put on the shelves a co branded commodity with Dali Temple log Guoman, which contains elements of trend culture and Chinese style, which has aroused wide attention and heated discussion among young consumers. In response to the functional needs of young consumers, taipingbird also launched the "black technology" series, a men's T-shirt with heating and heat storage function, which sold 27000 pieces during the "double 11" period.
As of March 29, the market value of taipingniao has reached 20 billion. Under the strategy of digital innovation driven, taipingniao will go further and further on the road of "young fashion".