Duomaomao Completed Tens Of Millions Of Pre-A Round Financing, Which Will Be Used For Product Upgrading Channel Expansion

According to the news on March 30, the media learned that duomaomao, a brand of Chinese children's nutritious snacks, had recently completed a round of financing of tens of millions of yuan. The first round was led by Sanqi mutual entertainment, followed by angel round shareholder SIG, and the second round was jointly invested by xingnahe and Yiling. It is reported that this round of financing will be used for product upgrading, channel expansion and team building. In addition, duomaomao has completed the multi million dollar Angel round financing in December 2020, invested by sig.

According to the data, duomaomao is a children's food brand focusing on the group of 6 months to 14 years old, with the mission of "sharing delicious snacks, delivering happiness and parent-child time". Its products mainly focus on the positioning of "health does not add, beneficial nutrients help, packaging fun". At present, duomaomao has five product lines, including staple food, supplementary food, snacks, nutrition and seasoning.

Sinach capital, which participated in the investment, said that in the field of big food and beverage, leisure snacks are a trillion class category, which has bred many large-scale companies with a scale of 10 billion. Among them, product health is the general trend of leisure snack categories, and new large-scale brands will appear organically, "we are optimistic about the ability of duomaomao team to grasp the opportunity in strategy and strategy".

For this investment, Sanqi mutual entertainment said that it was optimistic about the entrepreneurial initiative and brand insight of duomaomao's founding team, the continuous building ability of differentiated large single products, and the rapid development ability of multi-channel from online to offline. In addition, Yiling capital commented on duomaomao team that duomaomao is relatively mature and the market is scarce in terms of product innovation, flow operation and channel laying. In the future, they hope duomaomao can bring higher growth space for the brand through continuous category expansion and iteration.

Wu Xuanyong, founder of duomaomao, said in an exclusive interview with the media that duomaomao's goal in 2021 is to "become the top echelon of the industry". He said frankly that in the future, compared with the realization of "brand is category", he is more committed to equating the brand with the scene, "after the brand is the category, it is difficult to get out of the circle after the brand. For duomaomao, we hope to equate the happiness of the family with the brand, and occupy the minds of consumers with scenes. "

In terms of children's snack track, Wu Xuanyong thinks that the future opportunities will come from the subdivision needs of more subdivided groups, and the brand should strive to tap the hidden needs of consumers. In addition, we need to constantly build a sense of trust with consumers. "The creation of a mother and baby brand is not achieved overnight. It must be a long-term process. We have to spend five or ten years to build a sense of trust with consumers." He concluded.