Return To Commercial Rationality: The Online Launch Of The Brand Name Of Shaking Sound Has Opened The Video E-Commerce

Recently, the "brand flagship store" function has been officially launched. It will provide five services for the brand, including store activity banner, brand recommendation, coupons, selected goods and offline stores, and help the brand to get through the operation and trading system of "people, goods and stores".

At present, more than 220 brands such as Winona, taipingniao and Huawei terminals have been equipped with this function.

Specifically, through the banner function of store activities, brands can make full use of the account page to warm up and drain marketing activities such as new product launch, product promotion, instant drop and live broadcast.

Under the brand recommendation function, the brand can use eight common commodity classification labels to display the brand products more intuitively and clearly, and improve the "shopping" experience of users. At the same time, the function of selected products has created a special display area for new products and popular products for the brand, which supports the first display of products for brand selection, and quickly guides users to purchase.

With the help of the coupon function, the brand can display and issue store coupons in the flagship store of the brand, further stimulate users to place orders and improve the efficiency of page flow conversion; after claiming the store in the background, the store can be displayed through offline store components to drain the offline stores.

According to the data, the average number of fans of 1000 + customers who have settled in "Shuo Yin brand number" is 580000 + and the number of accounts with more than one million fans reaches 40 +. The launch of the "brand flagship store" function focuses on the goal of marketing transformation, helping the brand to get through the integrated operation and trading position of "people, market and goods", and through the links of planting grass with content and fine operation of fans to commodity trading, it will bring more overall position operation and marketing value.

On the one hand, relying on the function of "brand flagship store", the brand homepage account will have stronger e-commerce attributes. It can not only provide a complete link service for users by showing the commodity window and optimized funnel path, but also further help the brand explore the value of enterprise operation in the e-commerce scene and strengthen the long-term management thinking of the brand under the mode of "store integration".

On the other hand, the brand will be able to realize the linkage between the content field and the trading field by means of "brand flagship store". Through more abundant marketing tools, the brand can cultivate the user cognition from "good-looking" to "good shopping" by taking "short video content + live broadcast + flagship store decoration" as the contact point.