Why Does Pinduoduo "Clarify" Its Relationship

The wild rabbit ushered in a setback.

On April 8, pinduoduo issued a statement through the merchant version app, clarifying that it had no special cooperation or investment relationship with polar rabbit express. At the same time, in the process of developing customers, part of the outlets and staff of extreme rabbit express sent out false information to the merchants, such as "pinduoduo order, using polar rabbit express to deliver goods can be exempted from the punishment of false delivery, and the probability of being punished is low", "there is pinduoduo investment, and the two sides have special cooperation relationship", pinduoduo gives the punishment of increasing the business cooperation margin of the extremely rabbit express, and supervises Jiji rabbit headquarters shall regulate the improper behaviors of outlets and staff from the date of punishment.

Bad luck

In addition, pinduoduo also stressed in the statement that the purpose of the "pinduoduo delivery rules" is to standardize the delivery behavior of merchants and protect the shopping experience of consumers; pinduoduo adheres to the platform based operation, and the special guarantee cooperation with polar rabbit express during the Spring Festival has ended on February 22, 2021. The platform delivery rules shall be implemented according to the unified standards published by the platform, and which express company shall be selected for delivery with the merchants It has nothing to do with it.

The day after pinduoduo issued the above-mentioned statement, Yiwu Postal Administration confirmed to the 21st century economic reporter that the "low-cost dumping" had led to the rectification of Jitu express. The main measure was to shut down some distribution centers, which had been implemented on the same day.

In fact, before the multiple negative, the polar rabbit is at a high point. According to finance and economics, rabbit Express has recently completed a $1.8 billion financing, with Boyu capital leading the investment of 580 million US dollars. Sequoia Capital and Hillhead have both invested at the same time, with a valuation of $7.8 billion after investment. Its valuation has exceeded Yuantong, Shentong, Yunda and other old express giants. According to the previous report, by January this year, the average number of packages delivered per day was 20 million.

According to the official website, as of January 2021, the company has more than 240 large-scale transfer centers, 600 sets of intelligent sorting equipment, 8000 owned vehicles, and more than 23000 outlets, with nearly 350000 employees.

Objectively, pinduoduo accelerated the ripening of the rabbit. Previously, a number of express franchisees said that pinduoduo express demand, is the basic plate that the rabbit claims to the outside world. "Pinduoduo has given a lot of business support to the rabbit. At the beginning, the industry was not optimistic, but now, the development of extremely rabbit is far beyond expectations. " Some senior express personnel said.

"Extremely rabbit morale is the highest in express enterprises, because of the high growth brought about by pinduoduo single volume." Recently, a "Tongda Department" franchisee disclosed. It is worth noting that a large number of polar rabbit franchisees come from "Tongda system".

"Quasi allies"?

To some extent, pinduoduo and polar rabbit are indeed interdependent.

In view of Ali's shareholding in "Tongda system", pinduoduo needs its own supply chain, and Jitu is a good choice.

Jitu express is an e-commerce express company in Southeast Asia. The founder Li Jie was the founder of oppo Indonesia company. He quickly established an express logistics network in Southeast Asia through the sales network of oppo Indonesia, and became the leader of express delivery in Southeast Asia in less than 5 years. In 2019, by investing and holding Shanghai Longbang Express (the second and third tier express enterprises in the domestic express industry), Jitu directly obtained the express business qualification and network. At the same time, it learned from the development experience of Southeast Asia, and took advantage of oppo's domestic sales network and logistics demand to launch the network quickly. It began to operate formally in March 2020.

According to the official website of Beijing University of science and technology, Li Jie, a graduate, joined Jiangsu Anhui Bubugao company in 1998 as the general manager of AV business department, and served as the general manager of oppo's Jiangsu Anhui region in 2008. In 2015, Li Jie established J & t express, a technology-based express company, and started to expand markets in Vietnam, Malaysia, Thailand and the Philippines in November 2017.

On the other hand, Huang Zheng, founder of pinduoduo, is one of the four disciples of Duan Yongping, founder of Bubugao. Li Jie and Huang Zheng have a lot of relations with Duan Yongping. Therefore, the outside world regards the extreme rabbit as "pinduoduo".

However, with the continuous promotion of anti-monopoly regulation, in the general environment, perhaps, pinduoduo no longer needs extreme rabbits. Even, the relationship between pinduoduo and polar rabbit itself is the risk point.

In addition, based on the fact that the two parties have no equity relationship, the retirement of key figure Huang Zheng has become a variable. On March 17, Huang Zheng issued a 2021 letter to shareholders, announcing that the board of directors had approved his resignation as chairman, and Chen Lei, the co-founder and current CEO, would take over. At the same time, Huang Zheng's 1:10 super voting rights will also be invalid, and the voting rights of his shares will be entrusted to pinduoduo's board of directors to make decisions by voting.

Of course, it's hard to say that Huang Zheng has completely let go. According to the latest financial report, Huang Zheng holds 21.95% shares in pinduoduo and is the largest shareholder.

With the change of the general environment, the relationship between each family is adjusting. It will be normal.

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