Spend More Than 10 Billion To Subsidize The Youth Of Ethnic Literature Town To Become A New Force To Buy Books

Knowledge is priceless, but it doesn't have to be expensive to spend on reading.

On April 20, junior Zhang Guo sent pinduoduo links to relatives for the first time. He asked everyone to help him and buy a copy of Wanli 15 years published by Sanlian bookstore for 4.5 yuan.

Looking around, Douban, Weibo, Baidu Post Bar and other social media are mostly about "shopping for single" information. Consumer Xiao Lu said, "usually like to read e-books, did not expect paper books so cheap. Deep reading still needs to be realized on paper. " A few days ago, the "2020 Duoduo reading report" showed that in the past year, more than 400 million consumers came to pinduoduo to "spell" knowledge, and the number of book orders of consumers increased by more than 189%. This knowledge is available in more than 11 national libraries.

In pinduoduo's purchase data of hundreds of millions of times, the Chinese people's reading password is hidden. Among them, the most obvious trend is the growing demand for reading among young people in small towns“ According to the person in charge of "more reading month", many consumers belong to the "Internet direct crowd", "they originally could not buy books in the local area, nor had contact with the traditional Internet, and directly transferred to the new e-commerce platform to buy books."

Data show that in the past year, the five regions with the fastest growth in "spell writing" are Xinjiang, Tibet, Shanghai, Beijing and Qinghai. Pinduoduo Book director said that this and the platform bibliography is relatively complete, taking into account the reading preferences of ethnic minority areas.

Li Juan, who was born in Xinjiang production and Construction Corps in 1979, has become famous books such as corner of Altay, winter pasture and distant sunflower, as well as one man's village, the representative work of Liu Liangcheng, a local writer in Xinjiang. All of these books are included in the 10 billion subsidy range of "more reading month".

Industry analysts pointed out that pinduoduo has the inclusive characteristics of being rooted in the sinking market, and has played an obvious role in the targeted poverty alleviation of e-commerce and the upgrading of rural consumption. The economic and social development level and the consumption life of the people in ethnic minority areas have been significantly improved. But at the same time, their spiritual needs also need to be met. It can be expected and foreseen that more and more books and other cultural products that actively respond to the growing cultural consumption demand in rural and ethnic minority areas will enter rural library through pinduoduo and other e-commerce channels.

Knowledge inclusion is not only subsidies, but also in-depth development by means of landing“ In addition to investing in the book fund, pinduoduo has also organized "reading for you" and other public welfare activities, inviting celebrities from cultural circles and publishing houses to go into China's grassroots mountainous areas and villages to donate books and books for school children.

The public welfare action of "more reading month" entered Liangshan Yi Autonomous Prefecture of Sichuan Province for the first time, donating 10000 teaching auxiliary books to local primary and secondary schools. Then, the public welfare action of "reading for you" came to Dongjia town school in Rongxian County, Zigong City, Sichuan Province. It was a member of Sichuan Writers Association and a famous writer's room to read books for children.

Consolidating and expanding the achievements of poverty alleviation and effective connection with rural revitalization is the general starting point of the "three rural" work in the new era. The social e-commerce represented by pinduoduo has extended the power field of subsidy operation to books and other cultural life categories, which is also a positive response to the growing cultural consumption demand in rural and ethnic minority areas.

The person in charge of "more reading month" revealed that pinduoduo will continue to launch public welfare activities, enter rural schools, special groups and vulnerable groups, and create a good atmosphere of nationwide reading by donating books and reading books.

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