Koala Haigou Set Up "New Product R & D Center" And Jointly Launched 500 New Products

On March 24, the media learned from the 2021 global business conference of Koala shopping that it announced that it would establish a "digital new product R & D center", and the first batch of 100 brands will jointly develop 500 new products within a year.

It is understood that the "digital new product research center" will cooperate with global brands in new product research and development, and provide accurate new product touch and user feedback for the brand through the data capability and membership model of Koala shopping, so as to help new products quickly enter the "circle of friends" of consumers.

"At the beginning of the launch of new products, the most important thing is to obtain the first wave of users. There are a large number of new middle-class members of Koala Haigou black card. They can help the new products quickly establish a beachhead, and they are also the best crowd for word-of-mouth diffusion." Raul Zhang, director of e-commerce in China, said.

In August last year, koala launched a strategy to upgrade its membership e-commerce. In the past six months, the number of black card members has increased by more than 150%, and a number of loyal users with consumption power and trend influence have been deposited. According to the data, luxury goods sales increased by 334% on a year-on-year basis in the just concluded koala black card day, and the co branded T-shirts CO produced by koala shopping and LV designers were sold out immediately after they went online.

According to koala, in 2020, the sales growth of overseas brands from 21 countries around the world, including Thailand, Singapore, Italy and Greece, will all increase by more than 120%. Turkey glass, German iron pot, Moroccan essential oil and other minority commodities are welcomed by black card members. During the epidemic period, koala Haigou and Thai latex bedding brand taipatex jointly developed graphene latex pillows for black card members. A single new product led to the growth of the brand against the trend and greatly alleviated the pressure of the epidemic.

"There are a large number of new middle-class members who pursue individuality and advocate diversity. They like to explore different lifestyles and are willing to try new things. They are the guides of future consumption upgrading." Koala buy CEO LV Jianli said.

In terms of membership growth, Lu Jianli said in an interview with media including the media that he expected the number of members to double in the new fiscal year. Around the value innovation of members, koala shopping will provide more differentiated value for members in the future, including exclusive products for members. For example, koala shopping club will provide members with some large brand limited products. In addition, in addition to some certain services, koala shopping will bring more differentiated experience to members according to the category characteristics, such as providing users with more pre-sales services on beauty.

"The new year of Koala shopping will do more exploration in terms of members.". Lu Jian is well-known. It is reported that in the future, koala shopping club will deeply build with the brand in terms of products, members and membership rights and interests system.

LV Jianxiang said that koala Haigou will continue to cultivate its members' e-commerce, continuously create koala's first and unique products through stronger new product R & D capabilities, and help the brand continuously discover the Sina tip of consumption trend.