Suning Plaza In Pengcheng, Xuzhou Ushered In A Wave Of International Famous Products

The black swan has a great impact on the macro-economy and the global luxury market. However, under the severe external market environment, the domestic personal luxury market has increased significantly. In the context of the domestic economic cycle, the continuous upgrading of mass consumption, the continuous improvement of business environment, the increasingly rich retail channels and the accelerated return of high-end consumption have jointly promoted the domestic luxury market to a new level.

As the central city of Huaihai Economic Zone, Xuzhou's commercial richness and urban consumption potential keep up with the pace of first tier cities. With its unique geographical advantages, Xuzhou's attraction to the surrounding cities in terms of consumption and shopping is also increasing. However, due to the problems of commercial layout and brand homogeneity, Xuzhou stock commerce has been difficult to meet the growing needs of consumers. More high-end luxury brands are the urgent needs of the current commercial market and the important demands of urban consumption upgrading.

　　 Burberry's sales exceeded 1.5 million in the first week of its opening

On March 1, burberry's limited time boutique arrived at Suning Plaza in Pengcheng, Xuzhou, bringing nearly 100 kinds of men's and women's clothing, leather goods and accessories, including many kinds of show items, which attracted many luxury lovers to buy.

In the first week of opening, the sales volume exceeded 1.5 million yuan, far exceeding the market expectation, which also fully demonstrated the excellent purchasing power of Xuzhou consumers in the field of luxury goods.

Burberry's limited time boutique is located in Xuzhou, which is a recognition of the commercial atmosphere of Xuzhou City and Suning Plaza in Pengcheng, Xuzhou. Its opening not only brings high-end products to local consumers, but also adds the atmosphere of urban luxury brands in Xuzhou. It also confirms the high degree of convergence between Xuzhou market and luxury brands, and boosts confidence for more luxury brands to enter Xuzhou.

　　 Focus on the introduction of luxury brands to upgrade to the center of fashionable luxury life

If a commercial project wants to continue to have strong vitality, it needs to deeply cultivate the essential needs of consumers. Taking this as the core, Suning Plaza in Pengcheng, Xuzhou always pays attention to the changes of consumer demand and market consumption trend, and actively transforms them into innovative achievements.

Suning Plaza in Pengcheng, Xuzhou opened in 2017, with a commercial building area of 160000 square meters, covering international luxury brands, fashion brands, characteristic catering, high-end leisure and entertainment, culture and art and other diversified formats.

The project is located in Pengcheng Square Business District, the most prosperous commercial center of Xuzhou, and the hub of Xuzhou Metro connection. The project has won the new landmark of the city with a new height of 266m. As a representative of Xuzhou light luxury boutique shopping center, Suning Plaza in Pengcheng, Xuzhou, with its strong brand strength and operation ability, has a radiation range of 200 km and has attracted 130 million consumers since its opening.

Since its opening, Suning Plaza in Pengcheng, Xuzhou aims at the consumption demand of the new middle class and the young generation, and continues to introduce MCM, Emporio Armani, Hugo Boss, Pandora and Michael The first stores in Xuzhou, such as kors, as well as Sisley boutique, Weilai automobile, zhoudafu heritage first store in Huaihai Economic Zone, zhoushengsheng's latest image store in Huaihai Economic Zone, chashoujian flagship store of Naixue in Huaihai Economic Zone, and NFL's national first image store.

It is worth mentioning that in 2020, when commercial projects are generally affected by the epidemic situation, Suning Plaza in Pengcheng, Xuzhou still adheres to its position of light luxury and introduces brands such as Ferragamo, Estee Lauder, Dior, Omega, Sisley, Zhou Shengsheng and LEGO. The regional performance involved in the survey has increased by 129% on the same ratio, which has made a great impact and sensation in the market.

At the same time, Suning Plaza in Pengcheng, Xuzhou is also the first shopping mall in Northern Jiangsu to settle in time Valley, an international famous watch collection shop. It is also the first shopping mall to gather Chanel and Lanc in Northern Jiangsu? Me and other first-line international cosmetics brand shopping center.

At present, Suning Plaza in Pengcheng, Xuzhou has introduced more than 30 international luxury brands, such as Ferragamo, Armani, MCM, boss, Cartier, Wanguo, Jijia, Cartier and omega, becoming the shopping center with the most luxury goods in Huaihai economic zone. In 2021, Suning Plaza in Pengcheng, Xuzhou will continue to make efforts in luxury brands, and has initially reached cooperation intention with Bally, gucci jewelry, Baozi, odyson and other brands, and continues to advance to the fashion luxury life center.

　　 Positioning, comprehensive upgrading, multiple projects to be opened, aiming at luxury market

It is understood that among the six Suning squares to be opened in 2021, Fuzhou Suning plaza area a, Shaoxing Suning square, Taiyuan Suning square and other projects are all oriented towards luxury or luxury.

Among them, Suning Plaza in Fuzhou is the first commercial complex in Fuzhou commercial history to connect three kinds of consumption power: luxury, luxury and exquisite life. Area a of Fuzhou Suning Plaza is positioned as high-end luxury, covering international luxury goods, international famous products, high-end jewelry accessories, high-end life supporting facilities, quality catering, etc., providing rich shopping experience, covering high-end consumer groups, and meeting the consumption needs of different groups of family, business and tourism.

Taiyuan Suning Plaza is positioned as a city level high-end shopping center with a commercial area of 160000 square meters, including international famous products, international boutiques, international beauty cosmetics, high street fashion brands and other international fashion. It integrates domestic high-quality products, fashion retail, gluttonous catering, entertainment and leisure, experience supporting and other all-round business forms. Shaoxing Suning Plaza brand is positioned as light luxury products, which will introduce many light luxury business forms, such as international famous products, fashion boutiques, international fast fashion, first-line fashion brand, high-end beauty, gold jewelry, fashion clothing, etc.

Suning Plaza's brand positioning of light luxury and heavy luxury is Suning group's mature experience in commercial real estate development and operation management. It is Suning group's commercial thinking of continuously studying urban commercial development and consumer lifestyle, creating a better life experience for consumers and stimulating consumption, service and experience upgrading with its mature experience in commercial real estate development and operation management. In the process of upgrading to high-end luxury, Suning Plaza will continue to play the role of city business experience guide, bringing more fashionable and luxurious business imagination.