361 Degree In 2020, The Revenue Will Reach 5.127 Billion Yuan, With 5165 Core Stores

On March 23, 3610 group released its financial report for 2020. The report shows that the annual revenue of 361 degree in 2020 is 5.127 billion yuan, a year-on-year decrease of 8.97%. 80.7% of the revenue comes from the core brand of 361 degree, and the children's clothing business accounts for 18.2% of the total revenue of the group; the gross profit is 1.942 billion yuan, a year-on-year decrease of 14.4%.

　　 5165 core brand stores will open more shopping malls and department stores

As of December 31, 2020, 3610 group has 5165 core brand stores. By region, about 76% of stores are located in China's third tier cities and below, while 24% are located in China's first and second tier cities.

In the future, the group encourages distributors and authorized retailers to open larger stores in shopping malls and department stores while closing smaller stores to streamline retail stores.

　　 Launch the ninth generation image store to enhance the consumer experience

During the reporting period, 3610 officially launched the ninth generation of image stores, attracting more consumer groups with younger interior decoration. Behind this move, 361o group hopes to upgrade its retail stores to adapt to the change of consumption concept in the new retail era.

In addition, 361o group also strengthened the construction of e-commerce platform, combined with micro mall, pinduoduo, Shuo Yin, etc., to bring new shopping experience to consumers. By launching a joint brand product series with intellectual property rights ("IP") on the e-commerce platform, the group broke through the circle of second-generation and z-generation consumer groups, highlighting the professional brand image of 361o.

The report points out that in 2020, 361o group will cooperate with many famous IP companies, such as Goldstar, Xiaohuang, Pepsi, Captain Xiaoyi, Saint fighter, Touwen D, QQ flying car, Santi, baokemeng and other famous IP products, and won high recognition in the market.

It is worth mentioning that while 361o has accumulated experience in IP cooperation in the past, its IP selection strategy is also upgrading. In the future, when choosing IP partners, more attention will be paid to whether they are in good agreement with the brand spirit and philosophy of 361o.

　　 Launch new logo for children's wear business

In 2020, in spite of the epidemic situation, 3610 children's wear will maintain the momentum of development, and improve the brand positioning and image.

In November 2020, the brand new brand logo "361o kids" was officially launched to highlight the core values and characteristics of consumer groups, making it more dynamic and attractive, and further distinguishing 361o children's wear brand from similar brands.

Following the new trend of market trend, 361o group has upgraded 361o children's wear products to the direction of "new trend of science and technology", focusing on professional functional, health technology and fashion elements of products, and applying "easy decontamination" and "zinc antibacterial" technology to children's wear.

　 Grasp the development opportunities of e-commerce and give full play to the efficiency of online platform

In 2020, the trend of live delivery and cross-border cooperation is growing day by day. 361o group seizes the opportunity to increase cooperation with IP owners and increase the development of live delivery with goods. The popularity and exposure of 361o have been greatly improved, and the consumer groups have been broadened through precision marketing. The first IP co branded product series has been launched on the e-commerce platform. About 2200 live tape stores have been carried out throughout the year.

In July 2020, the group established a partnership with Jinjiang Jinfa equity investment partnership and Zhejiang Yingshi equity investment fund management partnership to invest in the group's e-commerce platform, which will improve the efficiency of the group's e-commerce platform by accelerating digital transformation. In 2020, the total sales volume of 361o group's e-commerce online specialty supplies will reach RMB 791.5 million, accounting for 15.4% of the group's total turnover.