Cashmere Sweater Head Brand Continues To Make Efforts To Seize Market Share

Recently, the official micro blog of China's national business information center showed that in the past year, top brands continued to make efforts to seize market share, especially in the second tier cities, the comprehensive market share of Ordos, Zhenbei and other brands has increased to varying degrees.

According to the monitoring data of China National Business Information Center, in January 2021, among the key large retail enterprises (mainly department stores), the comprehensive market share of cashmere sweater brands whose average price is between 1000 yuan and 2000 yuan accounts for the highest proportion, and the growth rate is the fastest, with a growth rate of 6.45 percentage points. The market share of cashmere sweater brands with an average price of 2000-3000 yuan decreased by 9.1% year-on-year. The market concentration ratio of the top 10 cashmere sweater brands was 53.88%, with a year-on-year increase of 4.07 percentage points and a month on month growth of 2 percentage points.

According to the analysis of China National Business Information Center, cashmere sweater has gradually become one of the winter items with novel design, popular style and popular popularity among consumers from the original single design, which is only for keeping warm from the cold. The cashmere sweater market concentration is relatively high. It can be seen from the monitoring data that in the past year, the head brand continued to make efforts to seize the market share, especially in the second tier cities, the comprehensive market share of Ordos, Zhenbei, Luwang, Mengtejiao and other brands has increased to varying degrees. Among the top 10 brands with comprehensive market share in January this year, the comprehensive market share of Ordos, Zhenbei, Luwang, rabbit king and other brands increased by 2.33%, 1.22%, 0.97% and 0.63% respectively compared with the same period last year.