Attention: How Does The Wool Textile Industry Plan To Occupy And Optimize The Track During The 14Th Five Year Plan Period?

"The fourteenth five year plan" will open a new journey for China to build a socialist modern country in an all-round way and sound the clarion call of marching towards the second centenary goal. Standing at a new historical starting point, how does the wool textile industry plan its layout? How to develop with high quality? Although facing many uncertain factors, it is certain that under the background of new economy, new consumption, new technology and new opening up, personalization, ecology, functionality, intelligence and branding are undoubtedly the preferred track for the future growth of wool textile industry.

There are challenges and new features

In analyzing the opportunities and challenges faced by the wool textile industry in 2021 and the next two or three years, the relevant person in charge of China Wool Textile Industry Association said that the consumer market and wool textile industry are expected to achieve better recovery and development, export recovery and market growth. However, the recovery of economy and production is still challenged by the repeated outbreaks of new pneumonia, the blocking of trade, and the changes and influences of various countries' policies.

The global textile and clothing consumer market is expected to rebound in 2021. According to Euromonitor's forecast, the global retail sales of textile and clothing will grow by more than 10% in 2021, and it is expected to return to the level of 2019 by 2023.

At present and in a period of time to come, the wool textile industry and market will also present new characteristics

First, sustainability thinking will go deeper into the psychology of consumers. Affected by the epidemic situation, consumers will pay more attention to long-term planning and tend to think about sustainability. High quality and sustainable products will have the opportunity to attract more consumers.

Secondly, with the signing of RCEP, China EU investment agreement and other agreements, as well as the continuous progress of negotiations on various bilateral free trade agreements, the wool textile industry chain is expected to further regional integration. According to the current RCEP tariff commitments, in the existing quota of wool imports from China, Australia and New Zealand, all kinds of processed wool products are duty-free exported to most areas of ASEAN, while Japan and South Korea gradually reduce the import tariff of Chinese wool products.

Thirdly, as consumers pay more attention to quality, the unique quality of wool products can be publicized and guided to consumers through the branding of intermediate products. Through more middle brands representing high quality, we can form new "hot money", improve the consumption of wool products and bring new growth.

Industrial clusters are ready to take power

In the new year, the development stage of the "fourteenth five year plan" has been opened. Wool textile industry cluster is eager to try, follow the industry pulse, start a new journey again.

Relying on the regional brand and basic advantages of "China (Lingwu) top quality cashmere city", during the "14th five year plan" period, Lingwu City of Ningxia will focus on the key links of cashmere product research and development, deep processing and brand cultivation, accelerate the formation of a whole industry chain system integrating raw material acquisition, deep processing, design and development, inspection and testing, and market terminal, and accelerate the development of flax By 2025, the output value of modern textile industry will exceed 10 billion yuan.

In the "14th five year plan" compilation ideas and suggestions of nangong city, Hebei Province, the high-quality development aspects such as focusing on high-quality cashmere clothing industry and focusing on high-quality cashmere clothing industry park were clearly included in the content requirements.

During the "14th five year plan" period, dalangmao will increase investment in regional brand promotion, enterprise innovation and designer training. Talking about the next development of Dalang wool industry, Zeng Yue, deputy mayor of Dalang Town, Dongguan City, Guangdong Province, said that 2021 is the first year for the implementation of the "14th five year plan". Governments at all levels give strong support to traditional industries such as textile and clothing, so as to help Dalang woolen weaving to make a good start in the "14th five year plan". Next, Dalang will actively integrate into Guangdong, Hong Kong and Macao Bay area, build a world-class wool industry cluster, firmly grasp the great historical opportunity of Guangdong, Hong Kong and Macao Bay area construction, focus on the idea of extending the two ends of the "smile curve", and develop Dalang into the preferred place for the transformation of Guangzhou, Shenzhen and Hong Kong textile and garment R & D and design achievements with "Guangzhou Shenzhen Hong Kong R & D design + Dalang transformation production". Actively undertake the relocation of Guangzhou textile and garment market and create the largest new wool trading market in South China. Through high-level building exhibition platform, design competition platform and brand release platform, further strengthen the exchange and cooperation between the textile industry in Dawan District, promote Dalang to become the core node of the textile and clothing industry in Dawan District, become the R & D and manufacturing base of high-end sweaters in the world, the purchasing base of fashionable sweaters and new yarns in China (Dawan District), and the development of the popular trend of national woolen clothing The innovation center of cloth base and market purchase and trade mode pilot has promoted the whole industrial chain of Dalang woolen fabric to rank among the world-class advanced clusters.

"Internet + brand" innovation and expansion

Combing the "14th five year plan" of Ordos, Nanshan Zhishang and Jiangsu Sunshine, it is not difficult to find that wool textile enterprises have promoted scientific and technological innovation and brand marketing to the strategic level.

Wang Linxiang, chairman of the board of directors and President of Ordos holding group, said: "next, Ordos group will further refine and strengthen the cashmere industry, recreate new advantages and become the world cashmere king in the new era. First of all, from the source of raw materials to create the competitiveness of cashmere industry. We should continue to promote the construction of standardized breeding, standardized pasture and raw material base, and establish and enhance a stable and efficient industrial chain. We should continue to introduce and promote advanced equipment, optimize production capacity, and achieve quality and efficiency improvement. It is necessary to benchmark with the most advanced level of the industry, focus on order breakthrough and balanced production, so as to make cost and efficiency enter the first square matrix of the industry. We still need to plant advantages in the technical field, and always take the lead in the industry in terms of green production standardization construction, technological innovation, new standard formulation and new product research and development, and lead the industrial upgrading with technology. "

Wang Linxiang said that brand marketing and channel construction will still be the main direction of Ordos group cashmere industry upgrading during the "14th five year plan" period. In the future, the continuous development of brand marketing will drive the whole industry chain to reduce the cost, increase efficiency and develop with high quality. "During the 14th Five Year Plan period, we will provide strong support and guarantee for the upgrading of cashmere industry, especially the upgrading of brand channels. Through precise investment to achieve efficient output of performance, through the "five forces" construction to ensure that the Ordos brand in the field of market segmentation leading, in the upgrading of the brand and channel to consolidate the evergreen cashmere industry. Make full use of modern information technology, set up a data platform, break system barriers, realize online and offline integration, realize collaborative sharing of retail and production data, improve the collaborative supply capacity of the whole industry chain, create a flexible supply chain system compatible with mass production and personalized customization, and gradually form a dual pull situation in which domestic brand sales and high value-added export sales can keep pace Market share and survival competitiveness, to build a century old shop and happy enterprise. " Wang Linxiang said.

Chen Lifen, Secretary of the Party committee of Jiangsu Sunshine Group, said that the next five years will be the key five years for the future development of sunshine group. In the future, Sunshine Group will continue to cultivate the woolen textile and clothing industry and adhere to independent innovation with an open mind and enterprising spirit.

Lu Xiaoming, President of Jiangsu Sunshine Group, said: "during the 14th Five Year Plan period, sunshine group must embrace the technological wave of Internet, digitization and intellectualization, continue to develop and innovate, consolidate the foundation of textile and garment industry, and make efforts to transform and upgrade intelligently. Adhere to the main business of wool textile and clothing, and practice "internal skill": promote brand building, take the construction of independent high-end brand as the first priority, take "international first-class enterprise, international first-class brand" as the first goal, and take "brand rejuvenation" as the first responsibility; pay close attention to the quality management, strengthen the quality consciousness, correct the quality attitude, establish the quality atmosphere; speed up the pace of new product development and development Develop daily clothing with epidemic prevention, protection and antibacterial functions, guide healthy and green clothing consumption concept; actively embrace the "Internet", focus on production, speed up the pace of equipment technical transformation and intelligent, focus on the market, and combine online and offline perfectly; adhere to independent innovation, keep pace with the technology, break through the core technology, and keep pace with the "smart factory" Step up the pace of intelligent manufacturing. "

Zhao Liang, chairman and general manager of Shandong Nanshan Zhishang Technology Co., Ltd., said: "in the new development period of the 14th Five Year Plan period, Nanshan Zhishang will continue to regard scientific and technological innovation as the core driving force for development, develop in an intelligent and digital direction with high quality, break through the tradition, accelerate the transformation of new and old kinetic energy, innovate thinking, integrate into the international and domestic development cycle, and speed up the development of wisdom Energy and digital upgrading will further support the company's scientific and technological innovation and customization mode innovation, so as to lead the company's development with innovation, and create a whole industry innovation chain of "from ranch to show field."