2021 China Underwear Summit "Digital Intelligence Growth, Product Efficiency First Opportunity" Main Forum Successfully Held

Under the current economic situation, underwear industry is facing an important turning point. Adhering to the innovation and development of digital industry can provide technical support and core power for underwear manufacturing enterprises, help underwear brand new retail grasp the new engine of digital economic growth, accelerate the adaptation to the new development pattern under the "double cycle", and inject new impetus into the high-quality development of underwear industry.

April 19, with "Digital intelligence growth, product efficiency and opportunity" On the subject 2021 China underwear Summit stay Shenzhen (Futian) Exhibition Center It was successfully held. The Summit Under the guidance of the Department of consumer goods industry of the Ministry of industry and information technology of the people's Republic of China, it is sponsored by Shenzhen Trade Promotion Commission and Shenzhen Guangming District People's government, and undertaken by Shenzhen Guangming district industry and Information Bureau, Shenzhen underwear industry association and Shengshi Jiuzhou Exhibition Co., Ltd.

The meeting was presided over by Mr. Zhang Fujun, general manager of Hangzhou nuanbang Clothing Co., Ltd.

Speech by leaders

In his speech, Mr. Cao Tingrui, director of the textile department of the consumer goods industry department of the Ministry of industry and information technology of the people's Republic of China, said in his speech that the outline of the "fourteenth five year plan" puts forward in-depth implementation of the strategy of manufacturing power and promoting the construction of a network power. It is the only way for us to meet the digital era and adapt to the information society to drive the change of production mode, life style and governance mode by digital transformation. Director Cao Tingrui said that the theme of today's forum is "digital intelligence growth, product efficiency first opportunity", which is a theme that keeps pace with the times and is also a theme to lead the future. In the new era of promoting industrial digital transformation, expanding consumption and building a new development pattern, the China underwear summit serves as an industry exchange platform, It provides forward-looking ideas and diversified paths for the digital transformation and development of China's underwear industry. It is hoped that the experts inside and outside the industry will contribute their own research results and wisdom sparks, and that the enterprises and friends participating in the forum will have inspiration and harvest, so that the results of the forum can truly guide the production practice and guide the data to enable the coordinated transformation of underwear industry chain. Director Cao said that he will vigorously support the underwear industry to deepen the digital application of R & D design, production and manufacturing, operation and management, market service and other links, guide the transformation from made in China to intelligent manufacturing in China, and promote the high-quality development of underwear industry!

On behalf of the organizer, Ms. Tang Jin, deputy director of the Shenzhen Council for the promotion of trade, extended a warm welcome to all the guests participating in the underwear summit. In his speech, he said that Shenzhen municipal government has always attached great importance to the development of fashion industry, including underwear industry. In March last year, Shenzhen municipal government issued the action plan for high quality development of fashion industry in Shenzhen. In the extremely special domestic and international market environment in 2020, Shenzhen underwear output value is about 60 billion yuan, and occupy 80% of the domestic underwear high-end market share, gradually forming a good reputation in the industry that "Shenzhen underwear" is the synonym of high-end underwear. As a well-known brand exhibition in Shenzhen, China (Shenzhen) international brand underwear exhibition has developed into the largest professional brand underwear exhibition in the world, gathering more than 80% of the famous underwear brands in China. Shenzhen has become the fashion highland of underwear industry in China. Finally, Ms. Tang Jin said that the rapidly changing market environment is a double-edged sword for underwear enterprises. She hoped that everyone would actively embrace change, dare to innovate and adapt to the trend of the times. On the platform of underwear summit, we can bring wisdom collision.

Guest sharing

In 2021 China underwear Summit "Digital intelligence growth, product efficiency and opportunity" At the main forum, the participants shared ideas, strategies, models and other aspects, focused on the problems that Chinese underwear enterprises urgently need to solve, insight into the new trend of consumption and the new mode of retail in the digital economy, and brought new thinking of reshaping the traditional industry through data. Facing the transformation, promoting brand reconstruction, discussing business model innovation and brand strategy reform.

Mr. Wang Yao, vice president of China Federation of Commerce and director of China National Business Information Center, shared the theme of new retail and business essence. He used detailed data to analyze the great changes in the environment of reform and opening up in the past 40 years in terms of policy, income, market scale, consumption upgrading, urbanization, real estate / finance, and the changes in consumption concepts such as education, tourism, international comparison, physical stores, and science and technology, so as to gain insight into the essence of digitalization, consumption upgrading and spiritual consumption in the new retail environment. Mr. Wang Yao said that the essence of business is to meet consumer demand. Retail sales are not only about selling goods, but also to obtain spiritual pleasure and respect in consumption, which is also the embodiment of brand value in new retail.

Mr. Du Wenzhan, head of Tencent's advertising and apparel industry, brought the theme of "new ecology of social chain and new potential energy of underwear growth". Mr. Du Wenzhan said that the driving force for the development of underwear industry is changing, and digital connection is the key. The diversification of sales channels, the expansion of social contact influence and the social ecological social behavior bring more possibilities for underwear brands. Mr. Du Wenzhan introduced in detail the new tools, new traffic and new capabilities, which became a new potential for underwear brand growth, making social retail transactions more efficient and operational.

Ms. Yishan, head of Alibaba group tmall Taobao overseas South China region, shared the theme of "cross border sea going - a new choice for underwear industry to explore overseas market". According to customs statistics, China's cross-border e-commerce import and export will reach 1.691.69 trillion yuan in 2020, an increase of 31.1%. Among them, exports reached 1.12 trillion yuan, an increase of 40.1 percent; Exports still dominate. Ms. Yishan introduced tmall Taobao's overseas global sailing plan and policy support for cross-border sea going to provide lightweight sea going mode for brands. And released the underwear overseas market industry trend analysis and overseas bra, underwear, socks three categories of popular trend portraits.

Ms. Gong Kai, head of underwear operation of Alibaba group-1688- 30 million buyers are looking for you. Ms. Gong Kai said that at present, the retail market is being accelerated to deconstruct. Fragmentation, timeliness and service guarantee are the three core characteristics of digital channel buyers. The rise of digital channels such as e-commerce, live broadcast, wechat and community shopping is a new round of order dividends. In the change of market demand, digital precise market analysis and digital platform provide commodity planning for enterprises, so as to find business opportunities and gradually improve the gross profit space of underwear. It can be seen from the actual case analysis that the vertical supply chain adapts to the transformation faster.

Mr. you Lin, member of the Standing Committee of the CPPCC National Committee of Hubei Province, vice president of Hubei General Chamber of Commerce and chairman of cat man group, was specially invited to discuss "the change and invariability of underwear industry development! How to deal with it. Mr. you Lin said that this is an era of great changes. We are in the new world of underwear industry under the five changes of the times, users, thinking, mode and playing methods. However, the three commercial magic weapons of "altruism", "win in innovation" and "win in new demand" remain unchanged. Mr. you Lin shared on-site how the cat man quickly split from 500 million to 10 billion in five years, as well as his ideas on Internet thinking, explosive product action and platform strategy.

High end dialogue

In the high-end dialogue, Hu Zhibin, chairman of Shenzhen underwear industry association and chairman of Zhongrui wisdom International Holding Co., Ltd., Lin Liangliang, vice general manager of sales and operation of Tencent advertising industry, Bao Xiaohui, Chief Strategic Officer and investment general manager of Fujian qipilang Industrial Co., Ltd., and you Lin, member of the Standing Committee of the CPPCC of Hubei Province, vice chairman of Hubei Provincial General Chamber of Commerce and chairman of Maoren group, Light Liu Ren, co-founder of mark xiaobaiguang, and other guests discussed on the theme of "digital enabling fashion industry development".

The following is the main theme of the expert dialogue:

Mr. Hu Zhibin, President of Shenzhen underwear industry association and chairman of Zhongrui intelligent International Holding Co., Ltd.: according to the current statistics, the underwear market has reached more than 400 billion, even more than 500 billion, but the proportion of the whole industry line is less than 20%, so it is particularly important to promote the digitalization of underwear industry. From the high Gmv and valuation of some new online brands at the end of last year, we can see their competitiveness in the supply chain and digital capabilities in the retail sector. From the perspective of capital, we hope to accelerate the rapid integration of the whole underwear industry and expand the market scale by digitizing the supply chain and marketing channels.

Mr. Lin Liangliang, deputy general manager of sales and operation of Tencent advertising industry: in the post epidemic era, digital demand is further accelerating, and all enterprises have begun to put forward the demand for digital upgrading. Tencent platform has changed from social content platform to digital upgrading platform, from production links, brand building, and Several aspects, such as the trading ground, can help and enable the digital upgrading of enterprises. As a trading ground, Tencent can help enterprises establish their own flagship stores, find target audiences and import them into private domain through public domain traffic and online and offline contacts. The 1.2 billion plus crowd coverage and rich social scenes can help enterprises realize the construction of product publicity. In addition, in the production process, brands can use the crowd insight provided by Tencent to better predict and judge, and realize the traceability and anti-counterfeiting of products through the superior code service provided by Tencent smart retail.

Mr. Bao Xiaohui, Chief Strategic Officer and investment general manager of Fujian seven wolf Industrial Co., Ltd.: as an enterprise of 30 years, septenaeus is facing the problem of renewal, that is, the enterprise is young. We should consider how to seize the young customer groups of each era. At present, seven wolf focuses on the investment and M & a layout around the fashion strategy. First, it symbioses with the domestic new brands and young brands, and co creates and cooperates with them; The second is the merger and acquisition of overseas brands (underwear brands, fashion brands, luxury brands, etc.) that want to enter the Chinese market but do not understand the Chinese market.

Mr. you Lin, member of the Standing Committee of Hubei Provincial Committee of the Chinese people's Political Consultative Conference, vice president of Hubei General Chamber of Commerce and chairman of cat man group: brands are fully Internet-based and IP based. For brands with a certain history, we must first focus on the main online battlefield. The brand is just a platform, and then we are divided into business departments. Multiple bosses are responsible for their own plates. I just set goals and provide services. Keep the original main battlefield and keep pace with the times, constantly innovate, and then set up a young team to create their own brand stories, concepts and interests.

Light Mr. Liu Ren, co-founder of mark xiaobaiguang: at present, we should consider digitization from the front, the middle and the rear. First, because of the complexity of the traffic structure, according to the data statistics, young people can open seven apps at the same time and contact 50 small videos a day; The second is the realization of sales in the middle of Taiwan, increasing information technology in sales, so as to digitize customer data; The third is the flexible building of backstage, which improves the overall efficiency of the brand and customer experience from the service output, central warehouse, production and logistics.

Under the digital economy, the new trend of consumption and the new mode of retail bring new thinking of reshaping the traditional industry with data. If traditional underwear brands want to embrace digitalization quickly, they can use China's very mature industry infrastructure, such as social networking, e-commerce, finance and other fields to help our traditional enterprises transform rapidly. We also have a lot of emerging enterprises and traditional brands with successful transformation. Their successful experience is worth learning from.

Siuf is committed to building a diversified communication platform to help enterprises improve their cultural "soft power" and catch new trends in the industry. The underwear summit constantly captures the new trend of the industry, empowers the underwear industry, and leads the underwear industry to cross the inflection point and enter a new high-quality development stage（ Reporter: Jiao Yanling)