Cool Smart: The New Decade

Not long ago, Cool smart Brand Red collar REDCOLLAR At the China International Clothing Fair held in Shanghai, the theme of "new life" was established. Cool smart In addition, China Textile Information Center and China clothing association jointly released the 2021 men's customized fashion trend for the first time.

It is not difficult to understand the profound theme red collar red collar when you understand this brand with more than 20 years of accumulation The brand's "rebirth" means that cool smart has transformed from a traditional clothing manufacturing enterprise to an era enterprise of c2m Industry Internet Ecology, just like breaking into a butterfly and radiating new vitality.

He who is good at playing chess is good at planning. In 2011, cool smart officially determined the c2m strategic direction. After 10 years of concentrated layout, by 2020, cool smart has successfully transformed into A-share market, becoming the first c2m clothing intelligent customization stock in China.

Along the way, cool smart has been surpassing itself in the past. At the same time, it has made innovations and breakthroughs on the one hand. This is the "juvenile spirit" of Kute intelligent as an enterprise. Now, it is understood that the layout of cool smart in the next decade has been quietly launched. REDCOLLAR, a red collar with a history of more than 20 years, is just one point in the blueprint of the new decade. Facing the new development opportunities brought by the new development pattern with industry 4.0, 5g and internal circulation as the main body, cool smart has comprehensively opened a new ten-year strategy with c2m industrial Internet Ecology as the core, and will launch a 2.0 attack on the industrial Internet in 10 years, presenting a new form of manufacturing industry in the future.

"Xinsheng" represents Kute intelligent's expectation for the future. Standing at a new historical starting point, the journey of cool smart is the sea of stars.

Red collar redcollar2021 men's custom fashion trend release and new product development meeting

C2m mode from 0 to 1

Ten years ago, cool smart's c2m model created a new consumption relationship. What consumers need, producers produce what they need. This is a reverse production process. Individual needs of everyone are amplified. Large scale personalized customization forces the enterprise's production line, supply chain, internal management system and even the entire business model. As Xu Xiaonian, a professor of finance, said: "cool smart has built a relatively complete integrated system of digital marketing, design, production, supply and customer service, which is rare at home and abroad, and has truly realized large-scale personalized customization. On this basis, it has thoroughly reformed the organizational structure of the enterprise..."

At the same time, with the development and improvement of intelligent production line, cool smart reserve has a strong cross-border ability. At the beginning of 2020, a sudden outbreak of new crown pneumonia has brought great challenges to cool smart. In the face of many difficulties, such as the decrease of overseas orders, the sharp decrease of passenger flow, the stagnation of offline service, and the sharp decline of performance, the industry Internet "internal skill" that has been trained for a long time has given Kute intelligent response strength and strength.

Relying on the c2m industrial Internet Ecological platform, Kute intelligent quickly transferred to medical and health business and put into the front line of medical material supply. In a very short period of time, a production line of medical protection materials, such as civil masks, medical masks, isolation clothing, etc., has been established. At the same time, relying on years of intelligent manufacturing accumulation, the production line of mask machine, melt blown cloth and other equipment has been independently developed and established, which has completed the task of production and supply of protective materials with quality and quantity.

The successful transfer of medical devices has verified the horizontal cross-border ability of the industrial Internet, and also provided a practical case for the company's industrial Internet enabling more fields and businesses. After the trial of changing production of medical equipment, Kute intelligent is constantly expanding its territory in the clothing industry.

In the past, the large-scale personalized customization of cool smart mainly focused on suits, shirts, trousers and other formal clothes. In 2021, cool smart began to expand the business of children's wear and sanitary clothes. Following the logic of "seeing the industry pain points and seeing the market demand", cool smart will launch the "magic factory" fashion customized children's wear brand to enter the children's wear market. According to statistics, China's children's wear industry is still in a rapid growth period, which is a hot market segment of China's clothing industry. The replacement frequency of children's clothing is 1.5-2 times higher than that of adults, and the per capita consumption of children's clothing in China reaches 1018 yuan in 2019“ "Magic factory" children's clothing, brand positioning will also be consistently aimed at "high quality, high cost-effective, more suitable for Chinese children's body clothing".

Behind the continuous expansion and extension of product categories is the clear strategic layout of cool smart, which is a set of "combination fists": to fully expand the "professional wear" business, and strive to develop the cool smart professional wear brand to be within the top 15 of China's professional wear in the next five years; Focus on building the "red collar REDCOLLAR" brand, and become a leading brand of customized clothing with full category customization and digital management in the future. Through direct marketing, franchise cooperation and other ways, we can realize the rapid development of online and offline business; Create brand new children's wear brand and business, enter the children's wear market; We will expand the business of leisure clothes, and enter the market by establishing intelligent production lines of leisure clothes such as sanitary clothes. Through the incubation of c2m industrial Internet Ecological platform, cool smart will continue to cultivate new types of new business to meet the industrial upgrading needs of the manufacturing end.

Cool smart factory corner, no two clothes are the same here

From 1 to n ? Construction of industrial Internet Ecosystem

"Intelligent manufacturing" is an important key word in "made in China 2025". In order to realize and promote "intelligent manufacturing" and achieve a new breakthrough from "manufacturing" to "intelligent manufacturing", it is necessary to make use of the industrial Internet, cross equipment, cross system, cross factory area and cross regional interconnection, so as to drive the full flow of industrial data and realize the comprehensive connection of all factors, whole industry chain and full value chain. At the beginning of 2020, Qingdao proposed to build a "world industrial Internet City", aiming to deeply integrate informatization and industrialization, upgrade, transform and empower traditional industries.

This coincides with the "data driven intelligent manufacturing mode" built by Kute intelligent for a long time, and its strategy converges. From the integration of industrialization and industrialization to Internet +, and then to today's industrial Internet and factory revolution, cool smart has become an object for other enterprises to visit and learn. This makes Kute intelligent start to think about how to help other enterprises create customized whole process intelligent manufacturing upgrading scheme and build a c2m industrial Internet Ecosystem in addition to the c2m mode for its own manufacturing transformation and upgrading.

"Compared with the traditional c2m stands for" user factory ", in the industrial Internet Ecological platform industry chain, c2m represents" demand + platform + factory ". Through the cultivation of ecological system, industrial upgrading at the manufacturing end can meet the demand and constantly cultivate new species." Zhang Yunlan, chairman of Kute intelligent, said, "in a few years, Kute intelligent will have a brand matrix across many industries. In the future, we will lay out multiple industries in the field of customization. Of course, we carry out series of innovations at the C-end to realize the docking of new categories and consumer groups. " In the future, cool smart will no longer be a pure clothing enterprise, but a c2m industrial Internet technology enterprise with intelligent clothing manufacturing as the experimental carrier, forming a c2m industrial Internet Ecosystem spanning all walks of life, with multiple brands and multiple intelligent manufacturing sets.

As early as 2016, Kute intelligent established the new kinetic energy governance Engineering Research Institute (now renamed as "Kute c2m industrial Internet Research Institute") to empower the whole society with its model polished for more than ten years. In order to realize the operation ability of "zero inventory, high profit, low cost and high turnover", it helps traditional enterprises, especially small and medium-sized enterprises, to transform and upgrade. Kutesmart's case base has covered more than 100 enterprises in more than 30 industries, such as clothing, shoes and hats, home furnishings, machinery, cosmetics, etc., which greatly improves its overall efficiency. Taking Jinhe, a dairy enterprise, as an example, through rapid replenishment and customized production, Kute intelligent has helped solve the problem of overstock of short shelf life products of live fungi. So far, the cross-border capability of Kute Intelligent Industry Internet has been fully recognized by the industry.

For the industrial Internet platform, cool smart has full confidence. In the future, the platform can not only directly provide services for enterprise customers, but also cooperate with the government to help local enterprises transform and upgrade by purchasing services from the government. As Guo Guangchang, chairman of Fosun Group, said: "one of China's biggest dividends in the future is intelligent manufacturing. In order to transform traditional enterprises into intelligent manufacturing, it is necessary to drive mass production of personalized customization through c2m mode, Internet and big data technology. " In recognition of the c2m mode and industrial Internet Ecology, Fosun Group invested in cool smart.

Original intention remains unchanged ? Advance towards a new decade

In the new decade, cool smart is facing new opportunities. McKinsey gave a group of figures in the report of China consumer survey 2020 China's middle-income group is more than 300 million and is expected to exceed 500 million by 2025. China will form a huge "olive society" and become the largest and most potential consumer market in the world.

In 2020, China's per capita GDP is 11000 US dollars, which means that China has officially entered a new era of consumption. Research shows that after the per capita GDP exceeds 10000 US dollars, Chinese brands will begin to rise. China has the largest population in the world, the largest domestic consumption demand, the largest and most complete modern manufacturing system in the world, and the world's leading and innovative information technology application market. In this big system, when industry 4.0 meets 5g, it brings infinite possibilities for future manufacturing.

"The dividend of population growth is over, but the dividend of people's hearts is unfolding." Focus Media Chairman Jiang nanchun made such a judgment on the new consumption era“ The era of "people's heart" bonus will bring great impact and change to the development mode and business logic of the manufacturing industry. The personalized demand in the subdivided fields will be more and more intense. It will be the choice of consumers to pay for the quality, the brand and the feelings. For cool smart, the original intention of creating c2m is to see the needs of consumers and the pain points of the clothing industry, "people's heart" has been its core value.

Facing the new wind, Kute intelligent industrial Internet version 2.0 aims to build a system of scientific and technological innovation and core competitiveness. On the one hand, Kute intelligent has made great efforts to build "red collar REDCOLLAR" and other brands, driving the enterprise to climb towards both ends of the smile curve with the power of the brand; On the one hand, with the help of big data, 5g and other technological revolutions, we are moving forward towards the goal of Internet Ecology.

All good things need to wait for the generation of time, cool smart has the patience to achieve.

Kutesmart (300840. SZ) successfully listed on the A-share gem

Kutesmart (300840. SZ) successfully landed on the A-share gem for listing and issuing, which not only means that its c2m customized business ecological model has been publicly recognized in the capital field, but also its main industrial Internet Ecology in the future will provide strong empowerment for many industries, driving public entrepreneurship, innovation, transformation and upgrading（ reporter Jiao Yanling)