Dazzle'S Parent Company, Desu Fashion'S Performance Will Soar In 2020, With A Net Profit Of Over 600 Million!

According to the latest 2020 annual report of Desu fashion, the revenue of the whole year in 2020 will reach 2.564 billion yuan, with a year-on-year increase of 7.81%, and the net profit attributable to the parent company is 630 million yuan, with a year-on-year increase of 0.88%. This is one of the few companies that can make profit growth during the epidemic years. It is predicted that the company will maintain the same level as last year or continue to grow this year.

It is said that during the epidemic period, Dishu fashion group responded quickly, comprehensively opened up online channels and accelerated the operation of online channels, which made the online revenue of Desu fashion group reach 367 million yuan in the reporting period, an increase of 20% year-on-year.

According to public information, Desu fashion is a Chinese fashion company, whose main business is the design, promotion and sales of women's wear of medium and high-end brands. The company has "dazzle", "Diamond dazzle" and "dzzit" three private brands. Through strong R & D design, rich product portfolio, agile supply chain management, strategic marketing network layout, all-round brand promotion and cultivation of high-quality customer group, the company has established a good brand image in China's fashion industry.

From the perspective of the brand revenue of Dasu fashion group, the revenue of core brand dazzle was 1.483 billion yuan, up 8.19% year-on-year; Diamono dazzle's revenue was 196 million yuan, a year-on-year increase of 9.69%; The revenue of dzhit was 864 million yuan, up 6.32% year on year; The revenue of men's lazzle was 15.32 million yuan, up 53% year on year.

According to public information, dazzle is a women's wear brand of Desu Fashion Co., Ltd., which integrates Italian culture and modern sports, leisure and entertainment fashion trends. Founded in 2002 in Shanghai, China's fashion capital, is a multi brand clothing fashion group.

The revenue of all the brands has increased, which is enough to show that even in the event of the epidemic, Dishu fashion group is deeply loved by the public. It also shows that the consumers of Dishu fashion group agree with the brand clothing of Desu fashion. Only the sense of identity can make consumers loyal to a brand, and Desu fashion group can make such high profits during the epidemic, I think it has something to do with the group's consumption transformation power.

Customer purchase, customer follow-up, customer evaluation, the quality of a dress is closely related to whether the clothing can transform the buyer into a loyal fan. The higher the transformation power of the brand, the more enthusiastic the fans of the brand identify with the brand.

With the net profit of more than 600 million during the epidemic period, the group's consumer transformation ability must be very amazing. Consumers will motivate consumers to transform, and recommending Amway is the ability to further transform the brand. Based on this conclusion, the operating income and net profit of Dasu fashion group will reach a new high in 2021.