The First Store In Shandong

Recently, the first store of Thom shop in Shandong opened. The brand settled in Qingdao Hisense Plaza, which is another first store in Shandong introduced by Hisense Plaza after Stella McCartney limited time experience store and Huishan Zhang

According to the media, the first store of Thom shop in Shandong Province is located on the first floor of Hisense Plaza, with an area of about 200 square meters. Previously, it entered Hisense square in the form of a flash store, and after upgrading, it became an official store introduced by Hisense Plaza.

With the improvement of consumption level, especially the rise of the middle class and generation Z consumers, the domestic male consumer groups' demand for fashion trends has gradually increased. Some high-end fashion brands with clear brand image and easy to be accepted have gradually become the choice of more male consumers. High end fashion brands characterized by "red, white and blue three bars" and "white four bars" are sought after. And Thom Browne (demand area: 80-150 square meters; Representative projects: Shenzhen Bay, Vientiane City, Xi'an SKP, etc.) women's knitwear, sweater and classic uniform, which were launched in 2011, have become the hearts of many young high-end consumers.

Thom Browne was founded by designer Thom Browne in 2001. With its unique tailored "shrunk" suit suit and "red, white and blue" striped shirt, the brand has rapidly become popular in the fashion circle. Hisense Plaza stores continue the classic brand architectural style and unique charm, covering men's and women's clothing, accessories, bags and shoes.

Due to the impact of the epidemic situation, many clothing retail brands are struggling to survive under the shadow of closing stores in 2020. However, Thom Browne, also a high-end clothing retail brand, has not suffered too much trouble and will continue to open stores in 2021. Rodrigo Bazan, chief executive officer of Thom Browne, said in a media interview that since the outbreak of the epidemic, Thom Browne's online business performance is still very strong, and the performance rebounded after the store reopened.

According to the data, Thom Browne expects to increase to 75 by the end of 2021.

The opening of Thom Browne store shows Hisense Plaza's pursuit of the first store economy. In the era of commercial stock, under the general idea that the thing is rare, the first store economy has become an important mode of commercial project innovation. Through innovative business model, service mode and unique design, we can create goods and services beyond consumers' cognition, stimulate consumption desire, and lead the trend of social consumption.

The development of "first store economy" can not only promote the formation of new consumption growth points through the aggregation of first stores, but also realize the upgrading of consumption structure and the transformation of urban functions.

For Hisense Plaza, with the constant adjustment and upgrading of the internal brand of the mall, the first store has become the main drainage method at present.